Tech Companies Show Pride, Support for Marriage Equality

June 26, 2015

6:00 pm

Today in a landmark decision the majority of the US Supreme Court ruled in support of same-sex marriages, legalizing it across the nation. Over the past few years many tech companies have made great strides in improving support, respect, and meeting the needs of all individuals within and outside of their organizations. From Google’s Diversity program and extended benefits to the equality campaigns that would go viral across social media sites, today everyone is joining in.

Although many are supporting marriage equality in the form of social media updates, some are going a bit further by integrating rainbows directly into their platforms. Below are some of the reactions and ways tech companies are supporting:


Just after the announcement, Uber updated their in-app cars to have trailing rainbows. Their social accounts followed suit with an equality campaign.



Over the past few years many people have updated their profiles with specific images to support various causes. A few years ago a popular equal sign went viral in support of equality. To make things easier, Facebook announced the Celebrate Pride page that overlays a rainbow on your profile image.

Screen Shot 2015-06-26 at 4.54.39 PM


Prior to the announcement, Apple added in a new featured section to the iTunes store called LGBT Pride. Apple states, “Every June, we commemorate the 1969 Stonewall riots-a history-making moment in which gay men and women fought back after decades of relentless discrimination. It heralded the beginning of the modern gay rights movement, launching the struggle for public visibility, cultural acceptance, and legal equality that the LGBT community has continued battling for ever since. To celebrate these efforts, we've gathered a selection of movies, music, TV shows, apps, and more-all reflecting the broad and diverse spectrum of LGBT pride.”

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Occasionally Twitter adds special emoji that appear when tweeting with a specific hashtag. For those who tweet using #LoveWins, a rainbow heart appears with the tweet.

Yik Yak

Social app Yik Yak has adjusted their pull to refresh visual element with a love wins graphic.



The popular review and rating community Yelp subtly adjusted their logo within the app to that of the colors of the rainbow.


Bethesda Softworks

Popular game publisher Bethesda Softworks went old school with their rainbow colored logo from 1986.


And many organizations such as HTC have shown their pride and support of marriage equality with a rainbow assortment of products, logo changes, and updates.

Have you seen any other great examples of tech companies supporting marriage equality? Let us know and we’ll add it in!

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Elliot is an award winning journalist deeply ingrained in the startup world and is often digging into emerging technology and data. When not writing, he's likely either running or training for a triathlon. You can contact him by email at elliot(@) or follow him on Twitter @thejournalizer.