March 24, 2015
The wearable technology market is on the rise ($20 billion in 2015 to almost $70 billion in 2025), and as with every new technological advancement, there’s room for innovative entrepreneurs to jump on the bandwagon and create the next billion dollar venture. Just this month, wearable engineers, designers, developers, and enthusiasts gathered in Silicon Valley at Wearables TechCon 2015 to discuss current trends, what’s to come, and what’s possible in the wearable tech industry. Over three days of classes and keynotes, attendees learned how to architect apps for the Apple Watch, work with artificial intelligence on recognizing emotions, expand the capabilities of fitness technologies, what it takes to bring prototypes to market, and much more.
In speaking of bringing your wearable to the market, there are various barriers to entry when it comes to ensuring a successful product launch. While you can use 3D printers to produce a semi-functional prototype, securing the right technology, design, and materials can take years. Additionally, entrepreneurs not only have to consider what value their product provides but also the context where the wearable performs well (is it waterproof?), the form of the wearable (is it obtrusive?), how it functions (it is a touch-based? Does it blink? Chime?), and whether the market will adapt to the new process (is it safe to wear? Will it clash with my outfit?).
So, for our readers who are thinking about creating the next infamous wearable, we gathered three tips from Wearables TechCon 2015 speakers on current barriers to entry are and how to overcome them:
Tip 1: Focus on Your Niche
“Don’t go with the swiss-army knife go with chef knife – show the users how to do something really well.” – Dr. John Feland, CEO Argus Insights
When determining what your wearable provides, focus on the niche subject matter that you know your wearable will address well. Consumer adoption will initially depend on the quality of the prime offering the product provides – not how many bells and whistles it has.
Tip 2: Adjustments Are Inevitable
“There are many points of barriers. Though a crude prototype can be built relatively cheaply and quickly, every team will be challenged with turning a prototype into a polished manufactured product on a large scale. Expect numerous iterations.” – Scott Amyx, Founder & CEO of Amyx+McKinsey
Recognize that your initial concepts will adapt over time as consumer feedback leads to product updates, and new materials enable enhanced product form and functionality. When it comes to creating the next hit, you have to be open to adjusting your models. Take a look at Fitbit’s history to get an idea of the transformations possible.
Tip 3: Don’t Forget About Securing Your Patents
“Competition between players is increasing exponentially as new wearables enter the market. At the very minimum, entrepreneurs need to meet early on with their IP counsel to discuss filing for provisional patent protection and filing intent-to-use trademark and service mark applications in the United States and in other critical marketplaces around the world. Early filing is essential given the changes in the law under the America Invents Act. Entrepreneurs should also take stock of the materials that they are creating (e.g.: Websites, brochures, manuals, videos, digital content) and file for copyright protection with the United States Copyright Office.” – Kenneth Suzan, Trademark, Copyright, Social Media Counsel at Barnes & Thornburg LLP and Host of IP Fridays
The wearable fitness tracking (FitBit, MisFit) and smartwatch (Apple Watch, Android Wear) worlds are already inundated with competitors, to ensure that your next innovation can make a move in the market, securing your IP documentation should be a priority.
Image credit: Wearables Tech Con
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