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Tech Cocktail

About Tech Cocktail

Tech Cocktail is a media company that covers and connects startup communities across the country. Select one of the above regions to see startup news and events in your region.

5 Ways to Design Your Site for Conversions

design_site_4conversions

Website design is more than just putting together a snazzy new layout, or impressing people with your animation skills. A great website not only inspires, but also evokes trust and interest from a targeted audience. In fact, great designing is about conversions. That only happens when you have the right elements in your website. 5… Read more »



Tips on the Y Combinator Application and 12 Other Things We Learned from Sam Altman’s Reddit AMA

Sam-Altman

Over a week ago, Y Combinator President Sam Altman went on Reddit to give an AMA (“Ask Me Anything”). Given Altman’s recent investment in the community news-sharing forum/website, many of the questions focused on the $50 million in new financing and what it means for the Reddit community. And, I mean, it’s certainly a significant topic… Read more »




How to Make your SaaS Product Incredibly Sticky

product_to_SaaS

Do you know what stickiness is?  It’s the quality that every SaaS product needs in order to ensure customer retention and build their customer base into brand evangelists. Which begs the question, what are brand evangelists?  They are the drivers of your message and your best source for quick and easy sales closes.  They’re the… Read more »


Where Will Cloud Computing Be in 2020?

cloud_computing_2020

The future holds great promise when it comes to the cloud. It’s no secret cloud computing has taken off in recent years with new innovations and business applications. But figuring out where cloud computing will be by the end of the decade can be difficult for those who don’t know what cloud computing is.  … Read more »


8 Ways Social Media Can Improve Your Customer Service

8ways_socialmedia_customerservice

Worldwide, customers are already fed up with poor customer service despite the claims of most companies that they put customers first. Sometimes, the concern is the overall lack of concern on the part of the company that results in a continued decline in customer satisfaction. Fortunately, we can use social media as a tool to bridg the… Read more »


Why User Generated Content is a Good Thing

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One of the hottest trends in marketing right now is user-generated content (UGC). Marketing agencies and brands from around the world are investing in the power of their followers and consumers, giving them the (positive) responsibility to create and develop their own authentic and original content, giving an important boost to marketing campaigns. UGC has… Read more »


6 Ways to Become Your Own City Planner

MIT City Planning

The trend is that governments are not only opening up data, but also their urban planning and budgeting processes. Public participation is taking on a whole new look. Local civic advocates are stepping up as collaborators who are well-versed in details once reserved for professionals. Wait – what? That’s right. Civic leaders around the country… Read more »


Why You Need a Data-Driven Content Marketing Strategy

CONTENTMarketing

In today’s digital world, there’s no shortage of the data marketers have on hand, assuming they have at least a basic level of skill to navigate the Internet. And that’s good news. When leveraged correctly, data really fortifies content. Case in point? See if you can pick out the most convincing statement: Statement A: To… Read more »


6 Things We Can Learn From Kairos Society Fellows

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There are a number of things we can learn from seasoned entrepreneurs, investors and mentors, but there’s a group of young entrepreneurs from the Kairos Society that can offer advice as well. According to its site, the well-renowned organization creates “entrepreneurship outlets and opportunities on campuses, in communities, and around the world.” With the Kairos… Read more »


Can Freemium Work for Your Enterprise Software?

freemium

Why pay full price for something you can try for free? Rather than creating an environment where users are forced to pay for a product, sight unseen, software manufacturers have rallied around the freemium model, providing users with free, unlimited access to a basic set of features. Giving away your product can seem counterintuitive, but… Read more »


Grow your own CFO

growyourown_cfo

It takes 30-33 months for external recruits to transition into senior financial roles. That’s a lot of lost productivity and wasted salaries. And yet, 60% of CFOs are recruited externally. Recruiting externally not only costs money in advertising, but also in the time it takes out of existing staff’s day to review applications and interview candidates. Added… Read more »