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Tech Cocktail

About Tech Cocktail

Tech Cocktail is a media company that covers and connects startup communities across the country. Select one of the above regions to see startup news and events in your region.



Why You Must Kill Your Elevator Pitch

elevator pitch

At some point, we have all encountered “the elevator pitch.” The elevator pitch is the dreaded 30-second- to 2-minute-long summation of whatever someone is selling. Creating and using an elevator pitch is still taught, and even celebrated, in universities around the country. (Champlain College recently wrapped up their 7th Annual Elevator Pitch Contest.) But why?… Read more »


4 Reasons Why Dating Apps Have Stopped Men from Approaching Women

dating apps

Look around the room – how many of your friends are using Tinder, swiping right or left on their phone? Dating apps are becoming the cheapest form of crack college students (and others) can find. The rush you get seeing “You have been matched with…” for the first time is inexplicable. These apps are the metaphorical… Read more »


What Google’s Acquisition of Skybox Imaging Means for Startups

skybox google

You’d think the biggest corporations in the world would have no trouble acquiring top-of-the-line mapping technology – but think again. More and more, mega corporations are leaning on startups to supply the best technology, especially when it comes to mapping and imaging. For now, this is a very symbiotic relationship. Startups are getting major contracts… Read more »


HomeTrackR: Like CarFax for Homes

Hometrackr

If you’ve ever bought a home, particularly as a first-time buyer, you know how scary the process can be. It has always been hard to know just what you’re getting, even when you have a great home inspector. HomeTrackR fills this void. HomeTrackR provides information about a home’s history, helping homebuyers to make a more… Read more »




Bring Some Common Sense into Your Project Management

project management

Concepts such as agile and SaaS have begun to play a huge role in project management. While these concepts and their adoption could deliver massive returns on investment for businesses, it’s important to think of them as the “next stage” of project management. At a fundamental level, you’ll have to rely on common sense for implementing solid,… Read more »


5 Common YouTube Frustrations Solved

youtube help

The easy integration and ubiquity of YouTube across the web have contributed to its ascendancy. When thinking of online videos, the first thing that comes to mind is YouTube. According to eMarketer statistics, the number of YouTube viewers in the United States increased by 6% in 2013. Videos are undeniably the most engaging of all online… Read more »


4 Steps Startups Should Take toward Green IT

green it

Green IT, according to the author and editor-in-chief of IEEE IT Professional magazine, San Murugesan, is defined as: designing, manufacturing, using, and disposing of computers, servers, and associated subsystems – such as monitors, printers, storage devices, and networking and communications systems – efficiently and effectively with minimal or no impact on the environment. It is the… Read more »



Local Motors Strikes A Marketing Partnership With TechShop

techshop_localmotors

Following their involvement with the first ever White House Maker Faire, Local Motors has announced a newly forged marketing partnership with TechShop. As part of an ongoing celebration of a Nation of Makers, this new collaboration will bring together two like-minded communities of makers while empowering the development of new products via online and physical… Read more »


Pyne is the Tinder of Social Polling: Leveraging Simple User Interface Design in a Competitive Market

pyne

Designing a product – any product, whether that’s the next architectural masterpiece or the next Uber/Pandora/AirBnB for #whateveryourface – requires that one understand that simplicity trumps complexity. When the intention is for people to actually interact with your app regularly and frequently, you have to ensure that it’s easy to understand and simple to use…. Read more »


Shipster is Re-Imagining America’s Shipping Status Quo

shipster press kit

Shipster has taken it upon their shoulders to reimagine America’s shipping and delivery status quo. They leverage excess capacity of shipping and transport companies to create an algorithmic, cross-country shipping network. They have built an app to go along with their dream that allows businesses of consumers to simply submit a picture of any item… Read more »


Washington Univeristy Startup Schoology Raises $15M From Intel Capital

Schoology

The St. Louis Business Journal today reported on yet another Washington University startup that has achieved greatness. Schoology comes to us from the Wash U entrepreneurship course led by Clifford Holekamp and has since raised $15 million by Intel Capital. “We are in a golden age for education technology, and Schoology is at the forefront, driving innovation… Read more »