Every new year, marketing managers, analysts, and pundits across the globe make predictions about the most popular trends to come in email marketing. Based on early statistics, the top priorities for real email marketing managers in 2014 are 1) increasing subscriber engagement and 2) expanding the use of list segmentation. Overall email marketing usage While… Read more »
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In this two-part series, Per Pettersen, founder and CEO of Impact Radius (and former co-founder of Commission Junction) highlights six key trends that are likely to affect the performance and brand advertising markets in 2014. 1. Mobile advertising will continue to explode With more than 4.8 billion mobile devices in use around the globe –… Read more »
In yet another example of a cyber security breach, the EA server was recently hacked, and its website was used to host a phishing site intended to steal Apple IDs. Unfortunately, such online security breaches are becoming more common as hackers take advantage of vulnerable servers with inadequate security measures. How can companies protect against… Read more »
It was a long anticipated viewing experience for the Zoobean team as they showed their family, friends, and colleagues last night’s episode of Shark Tank. The Washington D.C. based company took to the sharks with the idea that education is everything, and if you get it right you can change the trajectory of your life…. Read more »
With the across-the-board adoption of smartphones, tablets and laptops, technology is seeing less and less need for bulky hard drives. People are ascending to the cloud. Need storage for your cellphone snaps? Fly to the cloud. Want to synchronize a file across your many devices? The cloud can do that. If nothing else, online storage… Read more »