Our content is funded in part by commercial partnerships, at no extra cost to you and without impact to our editorial impartiality. Click to Learn More
Geotab might be for you if you own or manage a small fleet that prioritizes flexibility. The brand’s fleet management system has great support options that, combined with its open API and third-party app functionality, make it stand out.
Our research shows Geotab has a good selection of core driver and vehicle management features and unbeatable support options, although it’s a little expensive for what you get. It offers a good-but-not-perfect range of features, with reasonable 15-second refresh rates but a lack of traffic alerts. The platform remains one of the best fleet management software providers available.
In this review, we’ll cover what you need to know about this fleet management software to decide if it’s the best pick for you and your fleet. You can compare price quotes with a range of providers using our free comparison tool.
Geotab stands out for its great support, which includes 24/7 phone hours, a chatbot, and free installation aid. However, our research finds it doesn't offer a great value for its above-average cost.
- Pricing (estimated): $30-$40/mo
- Compliance: DVIR, ELD, IFTA
- 24/7 phone support
- Great driver tools
- Open API
- Detects in-vehicle reverse collisions
Geotab Pricing and Value
Pricing and plans for Geotab products vary because third-party resellers are responsible for setting the retail price, which can be frustrating for businesses looking to scale back costs in the wake of the recent tariffs. Our research shows that price ranges for buying-to-own are between $80 and $120 for a single unit, while renting a hardware unit and software from a third-party service will cost you $30 to $40 per month, per vehicle.
You should look for popular, well-reviewed software vendors for Geotab hardware, such as USA Fleet Solutions, GPS Fleet Management Solutions, or Fleet Hoster. Consider other local providers, too, depending on the state your fleet operates in.
Geotab offers four plans: Base, HOS, Pro, and ProPlus. The most notable differences are at the HOS tier, which is designed to meet US and Canada regulatory mandates, and the ProPlus tier, which is the only one to offer active tracking.
Geotab costs more than our picks for the best fleet management software: Verizon and Samsara start at $23.50 and $27 per month, respectively. However, Verizon and Samsara offer far more features and integrations than Geotab, making them significantly better value for money.
On the other end of the scale is Fleetio, which boasts a rock-bottom $4-per-month starting cost. But you get what you pay for, because the service lacks hardware or any ELD compliance.
Installation and contracts
Geotab offers free installation and a demo (no free trial), as well as a 15-day cancellation notice that undercuts the 30-day minimum that’s standard for most fleet management services. It comes with a 3-year contract minimum, which matches Verizon and Samsara, though Omnitracs offers a more flexible 1-year initial contract.
The best way to learn exactly how much a Geotab service plan will cost your fleet is to contact Geotab directly. You can compare this to the industry standard for your personal needs by filling out Tech.co’s quick fleet management quotes comparison form.
| Price From The typical lowest starting price. The lowest price available for your business will depend on your needs. | Rating Based on price, tracking features, driver management, vehicle management, product features, and help & support | Price rating | Contract length | Warranty | Free trial | Free demo | |||
|---|---|---|---|---|---|---|---|---|---|
| (SPONSORED) Best for fast refresh rates  | Best for dependability  | Best overall  | Great for established, large businesses  | Best for smart reporting with short contracts  | Great for GPS tracking and route optimization  | Best for retail fleets  | Great for fuel card integrations  | Great AI alerts  | Great for Android-only users  |
| 4.2 | 4.1 | 4.7 | 4.7 | 4.6 | 4.5 | 4.3 | 4.3 | 4.3 | 4.1 |
| 3.9 | 2.0 | 2.5 | 2.5 | 3.4 | 3.3 | 2.5 | 2.5 | 3.7 | 3.2 |
| 1 year, or monthly | 1 year | 3-year minimum (initial) | 3-year minimum | 12-60 months | 1 year | 3 years | Monthly | Monthly | 6 months initial |
| 5 years | 1 year – lifetime | Factory warranty for US; none for CA | 5 years for most hardware | First 12 months | 1-3 years | Lifetime | Lifetime | 1 year | 1 year |
| | | | | | | | | | |
| | | | | | | | | | |
Geotab Driver and Vehicle Management
Geotab has a good selection of core fleet tools overall, although it scores slightly better for driver tools than for vehicle ones (it lacks theft prevention, for example). Fleet managers will get real-time fleet maps with reporting and alerts for safety habits and fuel use.
However, they won’t receive the extra-mile features offered by leading fleet management vendors Verizon and Samsara, which tied across both categories with perfect 5/5 scores. Geotab does not offer theft prevention or crash reporting, and has more limited maintenance reporting functionality in comparison to Verizon and Samara.
Geotab’s software includes this dashboard for engine diagnostic tracking. Source: Geotab
Vehicle maintenance and security
Geotab offers common fleet management features, including maintenance scheduling and reminder alerts, maintenance records, and daily DVIR compliance checks for drivers. Verizon Connect Reveal has more methods for scheduling maintenance, as it tracks by time as well as mileage since the previous checkup.
Spireon is another fleet management system that offers better maintenance tracking than Geotab, as it logs warranty expirations and license renewals in addition to standard elements such as preventative maintenance routines, tire rotations, and oil changes.
Geotab has cargo tracking, but no theft prevention and no engine temperature tracking, two minor limitations that balance out otherwise strong vehicle management features like the platform’s strong diagnostics tools and maintenance records.
What's New for Geotab in July 2025?
Geotab rolls out new features and updates every month. Most recently, the brand introduced enhancements to its Video Recordings page. In particular, videos that are linked to exceptions that have been dismissed are now hidden, making for a less cluttered view. Users have the option of viewing dismissed events via a new filter button.
In addition, the company fixed a preexisting issue with Automatic Vehicle Management that mean custom property values were incorrectly copied from previous assets.
Fuel management
Geotab’s fuel reports can be quickly scanned as charts or downloaded as reports. Source: Geotab
Geotab’s fuel management system (available on Pro and ProPlus Rate plans only) tracks trends on fuel usage and fill-ups, alongside access to critical engine data for proactive vehicle maintenance. The service’s speed control also helps to keep vehicles moving at the most fuel-efficient speeds.
Geotab has third-party fuel card integrations, which is another reason the platform is a good fit for companies that need flexible software they can custom-fit to their needs. Our top picks for fuel-saving tools, in particular, are either NexTraq, which has a wider selection of integrations, or Azuga, which offers better route optimization features than Geotab, and can therefore reduce mileage to save fuel.
Geotab’s dashboard lets users see driver safety scores, a live map, and fuel charts in the same view. Source: Geotab
Safety features
Speeding is a core fleet safety concern, and Geotab offers the standard solution: Hardware units that track vehicle speed and alert managers if speed limits are violated. The Geotab GO device also records ignition, engine idle times, route distance and time, and one metric that’s rarely tracked – in-vehicle reverse collisions.
Geotab’s driver behavior management tools encompass two-way messaging, a driver panic button, performance tracking, and safety trend reports. It supports legal compliance features, including HOS for ELD compliance and DVIR reporting.
While these are all good features, Geotab does not go above and beyond. In contrast, RAM is our top pick for safety tools, despite scoring slightly under Geotab overall. RAM’s physical driver ID tags make for a more dependable solution than Geotab’s app-based driver ID, and it has theft prevention and crash reporting, both of which Geotab lacks.
Geotab Testimonial: National Express Auto Transport
“I’ve found Geotab to be an exceptional tool, particularly for optimizing vehicle routes and improving fuel efficiency. One benefit I’ve experienced is its impact on driver safety.
Geotab provides real-time feedback on driver behavior, such as harsh braking or acceleration, which has helped us proactively address risky driving habits and reduce the likelihood of accidents.”
~ Carl Rodriguez, Head of Logistics at National Express Auto Transport
Geotab Vehicle Tracking
Geotab scores a healthy 4.3/5 for tracking tools, due to a fast refresh time and broad range of features that cover most needs, with the exception of traffic alerts, which are not provided. Geotab is in the mid-range overall (8th place out of 20 fleet management solutions for this research category) and is surpassed by Verizon’s perfect 5/5 tracking score.
Common fleet management tools and tracking features that Geotab supports include:
- Custom reporting (vehicle data, fuel usage, maintenance needs, mileage by driver, and idling events are all covered, though Verizon offers more complex reporting, such as tracking non-productive idle times)
- Geofencing with both manager emails and in-vehicle audio alerts. Third-party GPS providers are not supported through the software, which is typical for the fleet management industry, since only the most complex GPS service can improve on what Geotab already offers.
- Custom locations, offering map software that allows users to tailor their map views, legends, and zone shapes or sizes, and ultimately maximize route efficiency. Even some competitors that we rank higher overall, such as Motive, do not offer custom locations.
- Automatic route optimization, ensuring your fleet is always on the most efficient route.
Geotab’s fast 15-second refresh time is also above average, compared to the standard 30-second refresh rate offered by industry leaders like Verizon and Samsara.
Not in Geotab’s arsenal? Traffic alerts, a benefit that Verizon, Samsara, Teletrac, and others deploy to help drivers adjust to unexpected delays.
Every fleet is asking the same question: Where are the new drivers?
Register for Where's the Next Generation? A webinar from Inside Lane (June 18 @ 1PM EST)
to join industry experts in finding out the answer.
Video: Geotab in action
This quick video explains the main functions of Geotab’s software, covering vehicle tracking, automatic routing, and safety. There are also plenty of training and installation advice videos on Geotab’s YouTube channel, if you want to introduce the technology into your team.
Geotab Help and Support
Our research found that Geotab stands out for its support options, earning a perfect score that is matched only by one other fleet management system – Omnitracs. Geotab provides 24/7 phone support, even on holidays, and it offers chatbot and email support options as well.
Many of the biggest fleet management providers match Geotab’s 24/7 phone hours: Verizon Connect Reveal, Samsara, and Teletrac Navman are the three highest-rated. But Verizon and Samsara don’t offer the same installation help Geotab does, while Teletrac doesn’t offer the chatbot tool that further aids Geotab customers.
Geotab has an open API and supports unlimited users, making it likely the most customizable fleet management solution on the market.
Geotab Hardware
Geotab Go sells ELD hardware that can be bundled for use with third-party software providers. Source: Geotab
In addition to its flexible MyGeotab software, Geotab sells the Geotab GO device. The most recent model in this hardware unit series is the Geotab GO9, which includes a 32-bit processor as well as four times the memory and eight times the RAM of the GO8. Other core specs include:
- G-force monitoring
- Auto-calibrating accelerometer and gyroscope
- Engine and battery health assessments
- LTE network connectivity
- Collision detection
- In-vehicle alerts
- End-to-end cybersecurity
Unit-specific IDs and non-static security keys are included with each device as another layer of security. Each unit weighs 0.15 lbs, with 75 mm by 50 mm by × 23 mm dimensions.
Users won’t have to rely on the Geotab hardware, however. True to the brand’s reputation for flexibility, the Geotab software solution will work with any third-party hardware device that uses the CAN, USB, RS232, or BLE interfaces. Each Geotab GO unit can be integrated with third-party software as well, and can be bought from partners within Geotab’s list of authorized resellers, which includes brands like Fleetistics, Didcom, or FleetNav, among many more.
Anyone can request Geotab hardware from the company for their testing or development needs through this online form.
Geotab Installation
Geotab comes with detailed installation documentation, and customers can find an authorized installer in their area as well. There are also installation tips on the company’s YouTube channel.
You won’t need professional help for the Go hardware devices since, like many fleet management units, they can be plugged into an OBDII port, but the heartier Go Rugged device comes with a more complex hardwired option.
The service’s cloud-based software will not integrate with third-party GPS navigators, but that isn’t uncommon for a fleet management system. Only the two most feature-rich options, Verizon and Samsara, offer these integrations.
Geotab offers a mobile app for drivers on iOS (2.3 stars out of 5) and Android (3.3 stars out of 5), as well as a fleet manager app, MyGeotab Fleet Management, on both platforms. Due in part to these apps and range of installation options, Geotab earns a strong product feature score from us, putting it among the top three fleet management solutions in this area.
The MyGeotab software functions across desktop and mobile alike. Source: Geotab
Geotab vs Alternatives: Key Specs
Of course, Geotab is by no means the only fleet management option on the market. As we’ve alluded to throughout this article, there are several alternatives that are well worth looking into, depending on what you’re looking for and how much you’re willing to pay.
Our pick of providers is actually Verizon Connect, which lays claim to exceptional functionality, 30-second refresh rates, and 24/7 phone support. Similarly, Samsara has an enviable set of features, quick refresh rates, and round-the-clock support.
With so many options on the market, it can be difficult to know where to start. That’s why we’ve put together a table of Geotab alternatives with a focus on key specifications, to give you a better sense of how these providers stack up head to head when it comes to the stuff that really matters. Check it out below.
| Fuel card integration | GPS integration | Key specs | Hardware compatibility | ||
|---|---|---|---|---|---|
| | | |  | | |
| | | | | | |
| | | | | | |
|
|
|
|
| |
| Device agnostic – works with almost every OEM and over 9,000 vehicle makes | Works with two types of telematics hardware units, OBD-II plug-ins and hardwired devices | Compatible with plug-in vehicle trackers and hardwired vehicle trackers | Device agnostic | Nextraq provides free hardware installation |
We take our impartial research and analysis seriously, so you can have complete confidence that we're giving you the clearest, most useful recommendations.
After conducting an initial exploration to identify the most relevant, popular, and established tools in the market, we put them through their paces with a research framework designed in-house to see their real strengths and weaknesses. In this case, we analyzed 20 fleet management products across 51 different areas of investigation.
Based on years of market and user needs research, we've established a fleet management testing methodology that scores each product in six core assessment areas and six additional subcategories, covering everything from the driver management features to value for money and customer support, as well as much more.
Our main testing categories for fleet management systems are:
- Price: the cost associated with using the fleet management software, including upfront costs, subscription fees, hardware costs (if applicable), and any additional charges for advanced features or add-ons.
- Tracking: the core functionality of the fleet management software, which involves monitoring and tracking the location and movements of vehicles in real-time, such as GPS tracking, route optimization, and geofencing.
- Driver Management: the features and tools provided by the fleet management software to manage and monitor driver activities. This can include driver behavior monitoring, driver performance reports and driver identification.
- Vehicle Management: the functionalities that allow for the efficient management and maintenance of vehicles, such as vehicle health monitoring and maintenance scheduling.
- Product Features: the additional functionalities and capabilities offered by the fleet management software beyond basic tracking and management, such as real-time alerts and notifications or driver routing and dispatching.
- Support: the resources, assistance, and guidance provided by the fleet management software company to users, including phone support, email or chat support, and online forums.
When it comes to calculating a product's final score, not all testing and research categories are weighted evenly, as we know some aspects matter more to our readers than others, which are merely "nice to have." After hundreds of hours, our process is complete, and the results should ensure you can find the best solution for your needs.
At Tech.co, we have a number of full-time in-house researchers, who re-run testing and research processes regularly, to ensure our results remain reflective of the present day.
The Verdict: Is Geotab a Good Option?
Geotab has a set of strengths: it’s a dependable fleet management system, with decent features for vehicle and driver tracking and good reporting tools that will meet most fleets’ needs, even if they don’t surpass them. Plus, it stands out for support, with 24/7 phone cover, chatbot help, and free installation.
That said, it has downsides: The service comes with a starting price that’s above the industry average, and doesn’t offer all the tools you’ll get from industry leaders like Verizon Connect or Samsara.
We recommend Geotab for fleets that need a reliable fleet system provider, since Geotab has an open API and availability through third-party resellers, which is relatively rare for these systems.
If you still need more information, take the next step and get quotes from all the best fleet management solutions on the market.
If you click on, sign up to a service through, or make a purchase through the links on our site, or use our quotes tool to receive custom pricing for your business needs, we may earn a referral fee from the supplier(s) of the technology you’re interested in. This helps Tech.co to provide free information and reviews, and carries no additional cost to you. Most importantly, it doesn’t affect our editorial impartiality. Ratings and rankings on Tech.co cannot be bought. Our reviews are based on objective research analysis. Rare exceptions to this will be marked clearly as a ‘sponsored’ table column, or explained by a full advertising disclosure on the page, in place of this one. Click to return to top of page