Geotab meets core vehicle and driver tracking needs, with good reporting and stellar support due to 24/7 phone hours and free installation. It’s among the best fleet management software. Plus, it offers asset tracking, a key benefit in 2026: Cargo thefts are up 84% in the last six years, and asset-monitoring GPSes are the best tactic to stop it.
Our in-depth analysis of 20 fleet management systems across 51 different criteria found Geotab is a solid choice, particularly for small fleets that need a flexible solution, since it has an open API and can be sold through a range of third-party resellers.
It’s not perfect. Geotab lacks a few safety features, like theft prevention, and plan costs may be above average. Read on for our full overview, or get started today collecting quotes from top fleet systems.
Key Takeaways
- Geotab’s pricing is set by third-party resellers. Buying-to-own costs are between $80-$120 for a single unit, on average.
- A Geotab software and rented hardware bundle starts at about $30-$40 per vehicle, per month, on average.
- Core Geotab functions include real-time GPS tracking, vehicle maintenance logs, and driver behavior monitoring.
- Geotab’s Support includes 24/7 phone hours, email, a chatbot, and an online database.
- Geotab has an open API and supports unlimited users.
- Geotab offers an asset tracking integration, a standout perk for the 48% of fleets interested in the technology, according to 2026 Tech.co survey data.
In this guide:
- What Are Geotab’s Vehicle Maintenance and Security Features?
- What Fuel Management Features Does Geotab Offer?
- What Safety Features Does Geotab Have?
- What Vehicle Tracking Features Does Geotab Offer?
- How Much Will Geotab Cost You?
- What Help and Support Does Geotab Offer?
- How Do You Install Geotab?
- Alternatives to Geotab
- Our Methodology
- Verdict: Is Geotab for You?
- FAQ
Pros
- Great features and data
- Unbeatable support
- Open API
Cons
- Costs may be above average
- No crash reporting
- No theft prevention
- Pricing (estimated): $30-$40/vehicle/month
- Compliance: DVIR, ELD, IFTA
- 24/7 phone support
- Great driver tools
- Open API
- Detects in-vehicle reverse collisions
Why Should You Trust Us? Our Research Methodology
This Geotab review draws on Tech.co’s fleet system research: We’ve compared 20 systems across 51 different features, splitting our results into six primary assessment areas (Price, Tracking, Driver management, Vehicle management, Product features, and Support) for simple comparisons.
We used in-house researchers for all our testing and analysis, and this review itself is written by humans. We also conduct monthly surveys to better understand current industry pain points, which we incorporate into reviews. For more on our process, read our full methodology section.
What Are Geotab’s Vehicle Maintenance and Security Features?
Geotab helps fleet managers with all their core needs, thanks to real-time fleet maps with reporting and alerts for safety habits and fuel use. Overall, it offers an above-average number of useful tools.
- Common fleet management features: Maintenance scheduling and reminder alerts, maintenance records, and daily DVIR compliance checks for drivers.
- Great data collection tools: Geotab offers strong diagnostics tools and helpful maintenance records.
- One less-common function: Geotab has cargo tracking, so shipments can be monitored as easily as trucks.
- Frequent updates: In November 2025, Geotab’s software improved how it calculates engine hours, a sign that it continues to roll out new functionality.
- What’s missing: There’s no theft prevention and no engine temperature tracking.
In contrast, a few other solutions do a bit more: Verizon Connect Reveal has more methods for scheduling maintenance, and Spireon offers better maintenance tracking than Geotab, as it logs warranty expirations and license renewals in addition to standard elements. Both Spireon and Geotab offer preventative maintenance routines, tire rotations, and oil changes (a key feature, given that 68% of fleets picked these functions the most important maintenance needs in Tech.co’s January 2026 survey).
Geotab’s software includes this dashboard for engine diagnostic tracking. Source: Geotab
Geotab delivers an above-average fuel-related toolset, although it’s not on all plans:
- Geotab’s fuel management system is available on Pro and ProPlus plans only.
- It tracks trends on fuel usage and fill-ups, so these driver habits can be understood by managers who check this historical data tracking.
- Geotab logs critical engine data for proactive vehicle maintenance.
- Speed control helps to keep vehicles moving at the most fuel-efficient speeds.
- Geotab supports third-party fuel card integrations, making the platform a good fit for companies that need flexible software they can custom-fit to their needs.
Fuel is always a top concern for fleets, but today, prices are higher than ever. Tech.co’s industry surveys found the amount of fleet professionals who say fuel accounts for 30%-39% of their budgets has risen by six percentage points during a one-month period.
If fuel tools are your biggest concern, you may want to also consider NexTraq, which has a wider selection of integrations, and Azuga, which offers better route optimization features than Geotab, and can therefore reduce mileage to save fuel.
Geotab’s fuel reports can be quickly scanned as charts or downloaded as reports. Source: Geotab
What Safety Features Does Geotab Have?
Geotab has good-but-not-great safety features, thanks in part to its lack of theft prevention and crash reporting.
- Speeding alerts: Geotab hardware tracks vehicle speed and alerts managers if speed limits are violated, so poor driving habits can be addressed in the moment.
- Data recording: Users can log ignition, engine idle times, route distance and time, and one metric that’s rarely tracked — in-vehicle reverse collisions.
- Driver communication tools: The platform supports two-way messaging and has a driver panic button (which can help to replace the lack of crash reporting).
- Reports: Geotab can produce performance tracking and safety trend reports, so you can get a top-level picture of how your drivers behave on the road.
- Compliance features: Geotab tracks Hours of Service (HOS) for ELD compliance and DVIR reporting.
While these are all good features, RAM Tracking is our top fleet management pick for safety tools, as it has theft prevention, crash reporting, and physical driver ID tags. Safety’s a perennial concern for fleets: A healthy 56% of respondents to Tech.co’s Jan 2026 survey labeled it a focus for their fleet.
Geotab’s dashboard lets users see driver safety scores, a live map, and fuel charts in the same view. Source: Geotab
What Vehicle Tracking Features Does Geotab Offer?
In 2026, finances are a growing concern, with “managing financial stability” cited by 20% of fleets across Tech.co’s last two industry surveys, making it the biggest priority during this time period. Tracking tools are key to streamlining daily operations, avoiding costly delays.
Geotab has common core functions covered: refresh times are 15 seconds, routes will be optimized, and reports can be generated for common managerial concerns like driving habits and fuel use.
- Custom reporting: Vehicle data, fuel usage, maintenance needs, mileage by driver, and idling events are all covered with Geotab’s system — these data sources are among the most valuable to mine for trends.
- Geofencing: Managers will receive email alerts for violations, and drivers can get in-vehicle audio alerts, so they’ll both stay on the same page.
- Custom locations: Geotab users can tailor their map views, legends, and zone shapes or sizes.
- Automatic route optimization: Your fleet will always be on the most efficient route, despite traffic or weather changes.
- 15-second refresh rate across all plans: Geotab’s refresh times are above average, beating the 30-second rate set by industry leaders like Verizon and Samsara.
- Third-party GPS providers are not supported through the Geotab software, but this is typical for the industry.
In-software traffic alerts are not provided by Geotab, so drivers may face unexpected delays. That might be a concern for cash-strapped fleets that need all the efficiency they can get, thanks in part to lowered freight volumes (shipments were down 7.8% year-over-year in late 2025.
How Much Will Geotab Cost You?
The typical price range for Geotab is $80-$120 to own a hardware unit, while a third-party bundle that includes software and rented hardware will cost you around $30-$40 per vehicle, per month.
However, these are estimates, since third-party resellers are responsible for setting Geotab’s retail price. To find more specific prices, consider popular vendors like Fleet Hoster, USA Fleet Solutions, or more localized options near you.
Geotab itself offers five software plans for its hardware:
- Base: Includes GPS location, Vehicle Identification Number (VIN), driver ID, basic Input/Output Expander (IOX) support, and harsh braking detection
- HOS: Everything in Base, plus HOS, International Fuel Tax Agreement (IFTA), and tachograph tracking
- Pro: Everything in HOS, plus engine, accelerometer, and EV data collection
- ProPlus: Everything in Pro, as well as active tracking and roadside assistance
- Go: Everything in ProPlus, along with worldwide Wi-Fi support
The most notable differences are at the HOS tier, which is designed to meet regulatory mandates for the US and Canada, and the ProPlus tier, which is the only one to offer active tracking.
Is Geotab worth the price for very small fleets?
Yes, Geotab is a particularly good fleet management system for smaller fleets with just a few vehicles: third-party vendors like Fleet Hoster will offer full access to Geotab’s feature set while offering flexible, inexpensive pricing plans. The Geotab marketplace includes plenty of additional paid add-ons, further increasing flexibility for fleets with unique or niche needs.
Bigger platforms like Verizon Connect Reveal and Samsara offer more complex tools, but a small fleet is less likely to need functions like, for example, Verizon’s ability to track the time and mileage since the last maintenance checkup, rather than just the mileage.
What Help and Support Does Geotab Offer?
Geotab provides 24/7 phone support, even on holidays, and it offers chatbot and email support options, as well as an online support center for quick answers to common issues.
Many big fleet management providers can match these options, but even the best (like Verizon, Samsara, and Teletrac Navman) don’t offer installation help like Geotab does.
Geotab also has an open API and supports unlimited users, making it the most customizable fleet management solution on the market.
If support is a key priority for your fleet, you’ll be well served by Geotab.
How Do You Install Geotab?
Geotab comes with detailed installation documentation, and customers can find an authorized installer in their area as well. The company’s YouTube channel has additional installation tips.
The service’s cloud-based software will not integrate with third-party GPS navigators, but that isn’t uncommon for a fleet management system.
How Geotab GO hardware works
The Geotab GO device is Geotab’s in-cab hardware solution. If you sign up for a Geotab plan that bundles in hardware, you’ll receive one unit per vehicle. The latest GO model, Geotab GO9, weighs 0.15 lbs, with dimensions of 75mm by 50mm by 23mm.
You won’t need professional installers for the Go hardware devices since they can be plugged into an OBD2 port, but the heartier Go Rugged device comes with a more complex hardwired option.
You don’t need Geotab devices, however. The Geotab software will work with any third-party hardware device that uses CAN, USB, RS-232, or BLE interfaces.
Geotab GO ELD hardware can be bundled for use with third-party software providers. Source: Geotab
Expert tip: Geotab stands out for asset tracking as well
Tech.co’s latest industry survey found a huge spike in asset tracking adaption. In November 2025, just 27% fleets were interested in the technology, but by December that amount rose sharply to reach 48%.
Increased cargo theft over the holidays likely drove this shift. If theft is on your mind, Geotab’s an attractive pick: Geotab GO Anywhere tracks containers and trailers within the same platform that tracks your vehicles, making it a simple, scalable solution.
Geotab vs Alternatives: Key Specs
The most feature-rich alternative are Verizon Connect and Samsara, since both offer extensive functionality, 30-second refresh rates, and 24/7 phone support. The comprehensive features offered by either brand might be particularly attractive to the growing amount of fleet professionals adopting new tech to gain a competitive advantage (Tech.co’s data shows 18% say they’re adopting new technology in December 2025, up from 16% the month before).
We’ve charted the key specs to know about even more Geotab competitors here.
| Fuel card integration | GPS integration | Key specs | Hardware compatibility | ||
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| Device agnostic – works with almost every OEM and over 9,000 vehicle makes | Works with two types of telematics hardware units, OBD2 plug-ins and hardwired devices | Compatible with plug-in vehicle trackers and hardwired vehicle trackers | Device agnostic | Provides free hardware installation |
We take our impartial research and analysis seriously, so you can have complete confidence that we're giving you the clearest, most useful recommendations.
After conducting an initial exploration to identify the most relevant, popular, and established tools in the market, we put them through their paces with a research framework designed in-house to see their real strengths and weaknesses. In this case, we analyzed 20 fleet management products across 51 different areas of investigation.
Based on years of market and user needs research, we've established a fleet management testing methodology that scores each product in six core assessment areas and six additional subcategories, covering everything, from the driver management features to value for money, customer support, and much more.
Our main testing categories for fleet management systems are:
- Price: The cost associated with using the fleet management software, including upfront costs, subscription fees, hardware costs (if applicable), and any additional charges for advanced features or add-ons.
- Tracking: The core functionality of the fleet management software, which involves monitoring and tracking the location and movements of vehicles in real-time, including features such as GPS tracking, route optimization, and geofencing.
- Driver management: The features and tools provided by the fleet management software to manage and monitor driver activities. This can include driver behavior monitoring, driver performance reports, and driver identification.
- Vehicle management: The functionalities that allow for the efficient management and maintenance of vehicles, such as vehicle health monitoring and maintenance scheduling.
- Product features: The additional functionalities and capabilities offered by the fleet management software, beyond basic tracking and management, such as real-time alerts and notifications, or driver routing and dispatching.
- Support: The resources, assistance, and guidance provided by the fleet management software company to users, including phone support, email or chat support, and online forums.
When it comes to calculating a product's final score, not all testing and research categories are weighted evenly, as we know some aspects matter more to our readers than others, which are merely “nice to have”. After hundreds of hours, our process is complete, and the results should ensure you can find the best solution for your needs.
At Tech.co, we have a number of full-time in-house researchers, who re-run testing and research processes regularly to ensure our results remain reflective of the present day.
Verdict: Is Geotab for You?
Geotab is great for small fleets that need a flexible solution that delivers on core management needs. It has dependable vehicle and driver tracking, good reporting tools, and 24/7 phone support with free installation.
A few tools are lacking, like crash reporting, but Geotab’s open API and availability through resellers means that any missing features can be added with the right integration.
Still want to compare Geotab against feature-rich systems like Verizon or Samsara? Take a minute to get quotes from all the best fleet management solutions here.
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