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7 Platforms to Grow Your Ecommerce Startup in 2015

Tom Hardy

The worldwide Internet expansion has substantially contributed to bring some changes in trade & store transactions. Ecommerce is related to buying and selling products over the internet & usually involves online shopping. It also uses regular technical maintenance in order to ensure smooth running of an online portal, monetary transactions and other aspects associated with offering and delivering goods. The ecommerce statistics (2013) from Statista show the exponential growth and development of ecommerce industry as global B2C e-commerce sale has crossed 1.2 trillion US dollars.

Types of Ecommerce: A Quick Glimpse

Among different kinds of ecommerce, the most prevailing are C2B, B2B and C2C e-commerce. Moreover, mobile commerce (buying and selling goods through mobile devices) is also gaining popularity. The current statistics for ecommerce state that nearly 42% of the global online users have purchased products over the internet through mobile, desktop, tablet and other internet supporting devices. This includes over 1 billion internet buyers & is expected to grow consistently.

Amazon is one of the global ecommerce leaders. The Asian competitors like Alibaba and Rakuten are constantly increasing their share in the business-to-customer ecommerce market. eBay, an online auction site is a popular example of C2C e-commerce. It also provides a platform to the online merchants to market their products.

Rising Trend of Mobile Commerce: Facts & Statistics

The growth of mobile commerce is another prevalent trend to see in the context of ecommerce statistics while considering the widespread use and popularity of smartphones. The mobile commerce revenue in the US was over 38 billion USD in 2013. It includes retail services, mobile media, travel purchases & other services.

Digital payment is closely related to ecommerce. In the last few years, alternative payment systems like digital wallets have seen rapid growth and augmented adoption rates. With over 14 billion USD in just mobile payment volume, eBay-owned PayPal has become one of the market leaders. The digital payment option is convenient for mobile shopping experience and increasingly available online content (paid) such as digital video subscriptions & apps. Worldwide mobile app revenues are expected to cross 30 billion USD in the next year.

Check out the Top Ecommerce Platforms with Their Market Share

As per the Alexa Top 1M data, Magento is a global leader with the market share of 26.3%, followed by WooCommerce having 20% share. Other major e-commerce platforms include Prestashop (7.4%), Shopify (4.9%), osCommerce (3.8%), BigCommerce (3.2%) and OpenCart (3.1%). Let’s briefly discuss each of these platforms with their relevance in the e-commerce world.

1. Magento:

In alliance with eBay, Magento allows its users to develop and maintain successful ecommerce stores. Using various customization options, they can quickly create online portals according to their preferences in order to render perfect experience to their customers. Magento stores can be optimized for different platforms and devices, eliminating the compatibility issues. It helps users organize the websites’ products and make it easier for them to market specific products to the specific segment of users.
2. WooCommerce:

One of the world’s most widely used WordPress ecommerce plugins, WooCommerce provides its users a free yet valuable software to develop & grow their business. With its powerful inventory system, you can keep track of your stock in the real time to deliver quality products to your consumers. It lets you create effective marketing campaigns, implement coupons, sales & other promotional activities in order to enhance your business. Shipping of items has been streamlined, WooCommerce offers various options to the users to deliver the goods quickly without requiring to navigate through multiple sites.

3. Prestashop:

With more than 3 million users worldwide, Prestashop is one of the most valuable and largest e-commerce platforms. It allows users to manage their stock and market it efficiently. It helps showcase the products clearly, giving the customers an item's best view from multiple angles. This robust platform makes it easier for stores to cross sell by analyzing consumer buying habits & offering them products that are closely related to their last purchases, encouraging more sales. Having more than 300 features such as security, payment processing and shipping assistance, Prestashop provides its users various possibilities for a successful online presence.
4. Shopify:

It is a complete ecommerce solution, which offers everything that you would require to create and run an online store. Shopify comes with pre-designed templates that simplify the task of store development and allow a high level of personalization & customization. With this awesome ecommerce tool, you do not need to add any third-party system to take care of your shipments and payments. It lets you rest with a peace of mind by enabling secure transactions.

5. osCommerce:

Powered by robust technologies like MySQL and PHP, osCommerce is a dynamic ecommerce solution available on the internet. It enables online retailers to create elegant online stores as per their needs. This powerful CMS can be fine-tuned to match your business goals and requirements. Leveraging its stunning features, you can create a fully customized web store quickly and efficiently. It comes packed with several useful features that enable you to manage everything from catalogue, orders and products, to inventory. You can even extend its functionality by integrating osCommerce with other CMS, CRM & other third-party apps.

6. BigCommerce:

It is an amazing ecommerce solution, which allows you create and manage your online store with utmost ease. You can conveniently maintain your store’s inventory & market your products to the customers effectively via high-definition photos and videos. It also allows users to customize the shipping options as per their needs to ensure that the right item reaches the consumer on right time. BigCommerce allows you to track the performance of your online store, which gives you the real-time feedback and enables you to make necessary changes to increase the ROI.

7. OpenCart:

It is one of the best ecommerce platforms available in the market. It allows you to populate your store with the merchandise, which is inventoried & showcased effectively to augment sales with images, descriptions, and several customization options. It encourages customer participation by allowing product reviews and ratings. Moreover, it offers multiple payment options with the ability to accept different currencies. OpenCart ecommerce solution comes with SEO capabilities, which helps you obtain better online visibility to attract more and more customers.


Choosing an ecommerce platform is a decision which requires proper attention. You may be tempted to use the most renowned or cheapest solution, but it is recommended to choose an appropriate platform for your specific project. The above-discussed management systems are the best ecommerce solutions that can be used to set up fully fledged online stores. You can consider the aforementioned list while choosing the right CMS for your ecommerce site.

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Tom Hardy has gained much experience while working as an e-commerce website developer at Sparx IT Solutions & CSSChopper. He is also associated with finding new information on increasing the social media techniques with the users. He also shares his researched work through engaging posts.