3 Things to Ask When Choosing an Ecommerce Platform

Jyoti Agrawal

One of the crucial steps when building your store’s website is to choose an ecommerce system your site is going to host. And even if some store owners prefer to have developers creating their own platforms, the reality is that most merchants will chose a pre-built ecommerce platforms with options and easy installations.

Before You Buy, Ask These Questions

First and foremost, you need to remind yourself that there are hundreds of options available out there. Ranging from complex systems to cheaper rates and issues with your site’s platform, the most vital questions we should ask ourselves prior engaging on an eCommerce platform are:

What Is the Nature of the Products We Sell?

Are they digital or physical? Stores dealing with digital products will not have many inconveniences when choosing the desired platform, however, for those who sell physical goods, there are considerable rate differences for shipping.

What is the Payment Method?

While PayPal is one of the preferred ways for merchants, not all ecommerce platforms support third-party payment processors and make sure that whatever you choose is compatible with your selected ecommerce platform.

What is the Stock Size?

This depends mostly on the nature of your business, but overall you should consider this aspect for getting the best value per product sold.

Payment plans are also one crucial factor, but since you already decided to take the leap towards building your store, you already know that such elements ought to be considered as part of the investment.

Ecommerce Platforms on the Market

Having the right platform can make all the difference for an ecommerce startup. Make sure to do your research by checking out the four below:


This platform has over 23 million downloads and is one of the most popular platforms to choose, however you will need to know how to set it up or acquire the services of professional developers with experience in WooCommerce. Businesses can get started for free and it's ideal for providers of digital products – but you need to build your way on designing themes, developing plugins and enhancing every single aspect of the shopping experience entirely on your own.


This platform is ideal for those who decide to turn their hobby into a business, like selling books, clothing, paintings, etc. Owners won't need to focus too much on building the store itself but rather picking up one theme from the extensive Shopify library options, as well as addons that get along with the kind of business you have and that is all!

You will get full customer support for helping you to solve any possible inconvenience that may come across the setting up process, although those soothing options for the overwhelmed new business owner require a monthly fee that starts at $29/month.


As an open-source platform, developers and site owners will have access to source code when creating the shop’s website. This leads to freedom and flexibility as devs can modify its functionality to meet up with the needs of the client.

Aside from a large range of themes and templates available for this platform, owners can also find advantages such as a huge amount of extensions to add to the site, community support for troubleshooting any inconvenience, but also provides a SEO-friendly interface and you can manage several stores without needing to build (and maintain) different codebases for them.


Another platform with several templates to choose from, ranging from free to premium offers, however owners will need to pay a fee in order to operate with Volusion. There are different plans offered to meet up with the needs of different budgets, the more expensive it gets, the more features you have to improve your store performance.

SEO and Marketing analysis features are included among the options given by this platform, allowing us to expand the reach of our business with ease while getting customized reports with detailed information on how sales are doing. It also provides support for Facebook Store and Mobile eCommerce needs.

Read more about optimizing your commerce site at Tech.Co

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Jyoti is a tech writer who loves to write about anything that is related to technology, She also has interest in entrepreneurship & Digital marketing world including social media & advertising.