Asana Pricing – How Much Does Asana Cost?

July 23, 2019

9:40 am

Asana is one of the top choices for project management software. It offers a good set of features, and a modern web design that’s easy to navigate and understand. It also offers a free tier for those with simpler needs, although most companies will be better served by the paid offerings.

Asana can cost as little as $6.25 per user, per month, while most companies will pay around $19.99 per user, per month. There is also a higher priced Enterprise tier, intended for larger organizations with IT departments and more stringent needs; however, Asana does not publish these prices, as they require negotiation with the company's sales team.

With that in mind, we'll discuss the prices we do know about, and the features Asana offers at each of its tiers.

In This Guide:

Asana Pricing Plans

Asana provides four options when it comes to cost. Asana offers a free tier, as well as three different pricing levels.  

  • Asana Basic is the company's free tier, and is the simplest version of the product. It includes list and board views, a calendar view, the ability to create tasks, assignees and due dates, and the ability to collaborate with up to 15 others.
  • Asana Premium is the first paid tier, with prices starting at $6.25 per user per month billed annually for teams of 15 or less; or, you can pay monthly at $7.50 per user. For teams of 20 to 120 the cost goes up to $9.99 per user per month billed annually; or, you can pay monthly at $11.99 per user. This tier provides you with additional project management fundamentals, such as task dependencies, milestones, timelines, and reporting. Teams of 30 or more also receive onboarding and training.
  • Asana Business costs $19.99 per user, per month (billed annually), or $23.99 per user (billed monthly). This tier adds features that large teams will appreciate, including forms, proofing, Portfolios (for an overview of progress on all projects), and the ability to lock custom fields. There's also a new Workload feature, which displays the workload for each of your team members. Asana also plans to add advanced workflow rules in the coming months.
  • Finally, there's Asana Enterprise, which offers no public pricing. This tier offers the features that large corporations need, such as SAML, user provisioning (and deprovisioning), data export and deletion, custom branding, priority support, and the ability to block native integrations.

Basic is an ideal choice for individuals and freelancers looking to better organize their projects, particularly because not all project management software offers a free plan. Once you start adding complexity, such as large teams working on dependent tasks, it's time to start looking up the chain. 

Most small and mid-sized teams will find that Premium is more than enough. Managers won’t have access to Portfolios, which lets them examine the progress of multiple projects at once, but will be able to use key features for team coordination, such as dependencies and milestones. 

The Business tier is for larger companies or organizations that urgently need the Portfolios feature in order to properly track everything. Forms and proofing are also key features that bigger companies will appreciate, while the new Workload feature is an excellent complement to Portfolios. 

As the name suggests, Enterprise is for enterprises, or any other massive organization that needs greater control over Asana in order to manage its users.

0-15 seats (cost per month billed annually)Monthly price 20-120 seats (billed annually0-15 seats (month-to-month cost)Month-to-month 20-120 seats cost
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Asana Cost Per User

Like most business software, Asana charges on a per user (also known as per seat) basis. While this can sometimes mean a higher cost compared to flat fees, it allows companies to scale their service fairly between smaller teams and larger corporations. 

The good news for smaller teams is that Asana has no minimum team count. If you have five members and want the Premium tier, then that's what you pay for. The only exception to that is the onboarding and training feature, which requires a minimum commitment of 30 members. 

To get the best price, however, you have to pay on a yearly basis. Our fictional team of five looking for the Premium tier would pay $599.40 for one year, in one lump sum. If they didn't want to make that commitment right away, they could pay the month-to-month fee of $11.99 per user, bringing the monthly total to $59.95. This would raise the annual cost to $719.40 – an increase of $120 over the annual one-time charge. 

In our opinion, the more costly month-to-month fee is better for teams that need project management short term, or that need more time for testing beyond Asana's 30-day free trial.

Asana Basic Costs

Asana's free tier is the absolute basic service the company provides. It supports the ability to make tasks, and to view them in a list view, board view, or on a calendar. You can also name assignees and due dates, and collaborate with up to 15 other team members. 

This is a good solution for individual freelancers, or very small teams that don't require task dependencies and milestones. Asana Basic does have an upper limit of 15 members per team, but at that point, projects will start to get too complicated to go without a timeline, or other key features such as task dependencies and milestones.

Asana Premium Costs

Asana My Dashboard

Asana Premium pricing starts at $6.25 per user per month billed annually, or $7.50 per user billed monthly for teams of up to 15 members. If you have 20 members or more then the price per seat goes up to $9.99 per user per month billed annually, or $11.99 per user per month billed monthly. Asana offers lower pricing for smaller teams to make it easier for them to afford a paid tier.

This tier adds the timeline, task dependencies, and milestones, all of which are important features for teams above 10 or 15. 

Premium's task dependencies help teams to coordinate tasks that need to be completed in a specific order. Meanwhile, Milestones help everyone understand what they're working towards, and provide periodic intervals for managers to see that the project is on track. Elsewhere, Timeline offers a visual look at the entire project workflow, which aids in coordination among team members.

Beyond those features, Premium supports onboarding and training if you have a team of 30 or more. Other features include custom fields and templates, advanced search and reporting, private teams and projects, and premium content from the company's training materials.

Asana Business Costs

If even more features are required for a larger team, it's time to look at Asana Business. This tier costs $19.99 per user, per month when billed annually, while for a month-to-month charge, you're looking at $23.99 per user

Business is ideal for larger teams that need more coordination than is possible with Asana Premium. Portfolios displays all team projects and their current states of progress, while Workload shows the responsibilities of each team member and whether or not they have too many tasks on their plate.

Asana Business also adds forms, proofing, and the ability to lock custom fields, and is set to add advanced workflow rules in the near future.

Asana Enterprise Costs

Asana Project Overview

Asana Business has no public pricing, as this tier is customized towards large organizations and requires a call to the sales department. Here we’ll find features that large organizations need, such as Security Assertion Markup Language (SAML) for managing single sign-on. There is also user provision and de-provisioning, which allows the IT department to decide who can and cannot use the company's Asana subscription. 

Enterprise also supports data export and deletion, custom branding, and priority support. Teams can also block native integrations, so that a company's Asana projects are not used with unauthorized software or apps. Asana Enterprise also makes it easier to build automations and integrations, and boasts a 99.9%uptime promise.

Should You Pay For Asana?

If you like Asana’s product, then absolutely. Its paid tiers are feature filled, though we'd prefer to see basics like dependencies in the free tier. Nevertheless, Asana offers fairly good pricing – other services like Basecamp or may be cheaper for teams larger than 15, but offer fundamentally different products. 

If you like Asana, then we believe it's worth paying for. Many small and mid-sized teams will likely be satisfied with just the Premium tier, while any companies that need even more  will be able to move up to Business at competitive rates. While we can’t confirm without calling Asana, the same presumably holds true for the unpublished Enterprise pricing.

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Ian is an independent writer based in Israel who has worked as a technology industry reporter and critic for more than ten years. He’s written for PCWorld, Macworld, TechHive, Yahoo, Lifewire, and The Huffington Post. He primarily covers Windows, PC and gaming hardware, video and music streaming services, security software, and browsers.