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Asana pricing starts with a free plan that can be used by up to 10 users and will be perfect for you if your top priority is keeping down project management costs. The Starter plan – Asana’s first paid plan – costs $10.99 per user, per month when billed annually.
There’s also a $24.99 per user, per month Advanced plan, an Enterprise tier (custom pricing), and an Enterprise+ tier (custom pricing), which will suit you if you’re part of a larger organization with IT departments and more stringent needs. However, note that Asana’s pricing is higher than our other top-rated project management software options, monday.com (from $9/user/month) and Smartsheet (from $9/user/month).
Over the course of our research, we scored Asana 4.5/5, with particular credit to its massive library of available integrations and easy-to-use interface. In terms of pricing, we scored the platform 3.7/5. This means it’s pretty good value for money, but Teamwork was awarded 4.6/5 overall (2nd) and was awarded a 4.4/5 for pricing thanks to that low starting price and a superior free plan. In a nutshell, it’s cheaper yet also a better product. Ensure you don’t miss out on the best prices possible by comparing the latest project management software deals.
Asana: Quick Summary
Asana is a highly capable project management software tool, with an easy-to-use interface, a good selection of task management features, and a huge library of available integrations. Over the course of our research, we’ve scored Asana an impressive 4.5/5.
It’s a great solution for small businesses with a limited software budget, as the free plan can accommodate up to 10 users. While this tier is limited in its functionality, users can perform simple task management and collaborate on projects.
In terms of pricing, Asana offers four plans that start at $0 per user, per month for the Personal plan and go up to $24.99 per user, per month for the Advanced plan. The company does not publicly list pricing for either of the Enterprise plans. This pricing flexibility is great for scalable companies, as it can be dialed up or down to suit your needs.
| Price (annually) The amount you'll pay per month, when billed annually | Users | Projects/Boards | Number of automations | Gantt Chart | Resource management | Time Tracking | ||
|---|---|---|---|---|---|---|---|---|
| TRY FREE  | | | | | ||||
| 10 | 500 | 500 | Unlimited | Unlimited | ||||
| Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | ||||
| N/A | 250 per month | 25,000 | Unlimited | Unlimited | ||||
| | | | | | ||||
| | | | | | ||||
| | | | | |
Asana Pricing Plan Breakdown
Read on to see how the project management costs you’ll incur with different Asana plans compare, and to find out which teams they’re best for. Here’s a whistlestop tour of the four pricing plans on offer from Asana:
- Asana Personal: ($0 – and no hidden fees)
- Asana Starter: $10.99/user/month when billed annually ($131.88/user/year)
- Asana Advanced: $24.99/user/month when billed annually, ($299.98/user/year)
- Asana Enterprise: No public pricing
- Asana Enterprise+: No public pricing
Asana Personal pricing
Asana’s free tier is the absolute basic service the company provides. It supports the ability to make tasks and to view them in a list view, Kanban board view (pictured below), or a calendar. You can also name assignees and due dates, and collaborate with up to 10 other team members.
This is a good solution for individual freelancers or very small teams that don’t require task dependencies and milestones. Asana Personal does have an upper limit of 10 members per team, but at that point, projects will start to get too complicated to go without a timeline or other key features such as task dependencies and milestones.
Unlike monday.com, Asana includes its full range of integrations on all of its plans, which helped it to a 4.7/5 score for integrations overall. Asana integrates with over 25 marketing tools, 17 finance apps (like Quickbooks), and more than 80 communication integrations (including Zoom).
Who should use Asana Personal? Freelancers or small teams with simple task management needs.
I found Asana’s use of color coding a nice way to distinguish between different tasks, without being too overbearing. Image: Tech.co’s testing process.
Asana Starter pricing
Asana Starter pricing starts at $10.99 per user per month billed annually, or $13.49 per user billed monthly.
This tier adds the timeline, task dependencies, and milestones, all of which are important features for teams above 15.
Starter’s task dependencies help teams to coordinate tasks that need to be completed in a specific order. Meanwhile, Milestones help everyone understand what they’re working towards, and provide periodic intervals for managers to see that the project is on track. Elsewhere, the Timeline view offers a visual look at the entire project workflow, which aids in coordination among team members.
Other features include custom fields, advanced search and reporting, a form builder (pictured below), private teams and projects, and premium content from the company’s training materials. You’ll also have access to project templates relevant to seven organizational departments (e.g. HR, sales, design) – although this is available on the free plan too.
Who should use Asana Starter? Smaller teams with complex workflows.
Asana Advanced pricing
If even more features are required for a larger team, it’s time to look at Asana Advanced (previously Asana Business). This tier costs $24.99 per user, per month when billed annually, while for a month-to-month charge, you’re looking at $30.49 per user.
The Advanced plan is ideal for larger teams that need more coordination than is possible with Asana Starter. Asana’s Portfolio view displays all team projects and their current states of progress, while Workload shows the responsibilities of each team member and whether or not they have too many tasks on their plate.
Asana Advanced also adds forms, proofing, the ability to lock custom fields, and custom and pre-built automation.
Who should use Asana Advanced? Mid-size teams with advanced project management needs.
I was impressed by the fact you can integrate third-party apps into the automation builder process. Image: Tech.co’s testing process.
Asana Enterprise tiers pricing
As is the industry standard for Enterprise plans, Asana Enterprise and Enterprise+ have no public pricing. These tiers are geared towards large organizations and require a call to the sales department.
Should your business be suitable for an Enterprise plan, you’ll find features that large organizations need, such as Security Assertion Markup Language (SAML) for managing single sign-on. There is also user provision and de-provisioning, which allows the IT department to decide who can and cannot use the company’s Asana subscription.
Both tiers also support data export and deletion, custom branding, and priority support. Teams can also block third-party integrations so that their projects are not used with unauthorized software or apps.
The Enterprise tiers also make it easier to build automations and boast a 99.9% uptime promise – and they’re the only Asana plans with 24/7 live support provided.
Enterprise+, meanwhile, offers the same functionality with additional auditing capabilities, data loss prevention integration support, and more.
Who should use the Enterprise tiers? Large companies seeking greater security and admin controls.
Which Asana Pricing Plan Should I Choose?
If you’re set on Asana, it’s crucial you choose the best plan for your business specifically.
Personal, like the name suggests, is the best choice for individuals and freelancers looking to better organize their projects, particularly because not all project management offers a free plan. Once you start adding complexity, such as large teams working on dependent tasks, it’s time to start looking up the chain.
Most small and mid-sized teams will find that Starter is more than enough. Managers won’t have access to Portfolios, which lets them examine the progress of multiple projects at once, but will be able to use key features for team coordination, such as dependencies and milestones.
The Advanced tier is for larger companies or organizations that urgently need the Portfolios feature in order to properly track everything. Forms and proofing are also key features that bigger companies will appreciate, while the new Workload feature is an excellent complement to Portfolios.
Enterprise and Enterprise+ are for enterprises or any other massive organization that needs greater control over Asana in order to manage its users.
Asana Cost Per User
Like most business software, Asana charges on a per-user (also known as a “per-seat”) basis. While this can sometimes mean a higher cost compared to flat fees, it allows companies to scale their service fairly between smaller teams and larger corporations.
To get the best price, however, you have to pay on a yearly basis. Our fictional team of five looking for the Starter tier would pay $659.40 for one year, in one lump sum. If they didn’t want to make that commitment right away, they could pay the month-to-month fee of $13.49 per user, bringing the monthly total to $67.45. This would raise the annual cost to $809.40 – an increase of almost $160 over the annual one-time charge.
Now for the Advanced Plan. If you’re paying annually for five people, you’ll pay $1499.40, whereas month-by-month you’ll pay $1829.40. There’s no public pricing for the Enterprise plan, so you’ll have to contact Asana’s sales team if you want to know exactly what you’ll pay.
In our opinion, the more costly month-to-month fee is better for teams that need project management short term, or that need more time for testing beyond Asana’s 30-day free trial.
Does Asana have a free plan?
Yes. As we’ve discussed already, Asana has a free plan, called Asana Personal. However, as with most free plans, it’s a pretty limited software solution and won’t be expansive enough for businesses who want useful, granular insights into their project delivery.
Asana’s free plan is markedly more limited than the free plan offered by Zoho Projects. Zoho Projects has a better range of tools for managing tasks on its free plan than Asana, like a task dependency function.
Asana Features
Asana is one of the top choices for project management software, scoring 4.5/5 overall. It offers a good set of features – particularly when it comes to displaying project data – helping it to a 4.1/5 score for workflow creation and a 4.8/5 score for data visualization.
We gave Asana a strong score of 4.3/5 for task management because the software gives you multiple ways to view a project’s progress (including Gantt charts, a Kanban board, and a spreadsheet-style view) and lets you switch between each board seamlessly.
Asana’s modern web design is easy to navigate and understand while having the features you need to manage complex projects, which helped the provider achieve a usability score of 4.2/5. Katie, an SEO Campaigns Executive who uses Asana on a daily basis, told Tech.co that Asana had a positive impact on her organization and workday.
“We’ve got an Individual Tasks project that allows us to see what everyone is working on, so it’s easy to keep track of the team’s work. Different views for projects are also really helpful – especially using the board view for our campaigns.”
Asana’s data visualization tools offer a number of ways to present your data. Source: Tech.co’s testing process
Asana has a raft of data visualization tools (although none are available on the free plan). Due to their versatility and usability, we gave Asana’s data visualization tools a near-perfect score of 4.8/5 – one of the highest scores awarded for this assessment area. There are over 6 preset chart types and a custom chart builder that will let you utilize project data from your custom fields.
Asana also scores well for security (4.4/5), with multiple verification and authentication methods (2FA, single sign-on, Google authentication) available on the Starter, Advanced, and Enterprise plans, as well as a way to manage user permissions.
Customer support is another strong area, with Asana scoring 4.5/5. Onboarding assistance is included on the Enterprise plans, while all plans have email support (including Asana’s free plan), but you can only access 24/7 support in the Enterprise plans.
Asana Test Summary (2024)
Asana was definitely one of the easier-to-use project management software tools on test – the interface is very similar to Teamwork and Wrike’s. Although it’s easy to use in the sense that you don’t often need to go digging through too many menus to find what you want and you can edit most stuff on your boards and tables just by clicking on it, I found the interface a little cramped compared to the likes of monday.com, which provides a much more minimalistic layout.
Although Asana’s rule-based automation builder impressed me in 2022, I actually found monday.com’s text-based version a lot simpler to use, and easier to work out, which is part of the reason why Asana’s workflow creation score decreased slightly, from 4.3 to 4.1/5. However, I did like Asana’s dashboard – which populated itself with my project data automatically.
Overall, I wouldn’t say it’s a software tool that will take you too long to get to grips with, even if you’re not experienced with project management software. I’d say it’s certainly a lot more straightforward than Jira, Smartsheet, and Zoho Projects.
Who Is Asana Best For?
Asana is a great project management tool for a variety of different teams and uses cases. We’ve outlined some of the businesses that would benefit the most from Asana below.
Busy teams looking to save time
We would recommend Asana for any team wanting to streamline their workflows thanks to its automation builder, which is a great way to reduce time spent on manual work. Automations are not available on the free plan.
Project management beginners
Thanks to its intuitive software and well-equipped support center, Asana was one of the easiest project management tools we tested to get started on, making it great for those new to the software. What’s more, with Asana Forum, Academy, webinars, Help Center, Support, and Developer Guide available across all plans, there is a good selection of educational information you can dip into.
Teams with bigger budgets
Since Asana’s free plan is quite limited and cheaper options are available, we’d advise looking elsewhere if you’re a team working on a tight budget. Teamwork’s free plan has a better range of task management features, for instance.
However, if you’ve got the budget to pay for a provider like Asana, it’s definitely a worthy investment. Like monday.com and ClickUp, once you’re all set up with Asana, there’s going to be very little chance you’ll need to transition to another tool or application, even if your business grows significantly. This would not be the case with the likes of Trello and Basecamp, which quickly become limiting if you want to manage multiple projects with lots of moving parts.
Remote and hybrid teams
While Asana lacks an online whiteboard tool, unlike ClickUp, the software offers tons of collaboration features like a project message board, calendar view, and resource management feature, making it easier for remote workers to connect from afar.
Teams with lots of deliverables
Asana’s Starter and Advanced plans have a huge range of data display tools, making it a good option if you’re scheduled to deliver a number of data-driven or data-intensive projects.
In both of these cases, cheaper programs like Trello don’t quite match up, and that’s in large part because it’s much harder to get a top-level overview of work that has been completed and work that is still in progress, particularly if you have multiple teams working on different aspects of the same project.
Asana Alternatives
We know that Asana isn’t for everyone, and that’s ok! There are tons of other top project management software providers to choose from.
Asana vs monday.com
monday.com is also a better option than Asana, and is actually one of our project management software favorites, scoring higher than the 10 other major providers we tested in our most recent round of testing, including Asana.
During our review of monday.com, we awarded it a better task management score (4.5/5) than Asana (4.3/5), owing to its ease of use (which we scored 4.5/5 vs 4.2/5, respectively). monday.com cleverly utilizes white space and a minimalist design, and feels a little less cluttered than Asana’s interface.
What’s more, monday.com has a better set of collaboration features than Asana, such as an online whiteboard, although Asana’s free plan limit of 10 trumps monday.com’s free plan offering, which has a restrictive 2-user limit.
monday.com is also better value for money than Asana. Its first plan costs $9 per user, per month, compared to Asana’s equivalent $10.99 per user, per month. In addition, its Pro plan ($19 per user, per month) is almost $6 cheaper than Asana’s equivalent Advanced plan ($24.99 per user, per month). To round things off, monday.com also offers an extra plan – the Standard plan ($12 per user, per month) in between the Basic and Pro plans, as well as Enterprise plan with no public pricing.
Read our full Asana vs monday.com breakdown for more information.
monday.com’s Kanban board makes it really easy to manage individual tasks within a overriding workflow. Image: Tech.co testing
Asana vs ClickUp
In our last round of testing, we found ClickUp’s pricing plans to be better value for money than Asana’s, and ClickUp (4.5/5) scores the same overall as Asana (4.5/5) too. They offer a similar level of functionality, with the former edging it in terms of task management and collaboration. Asana, meanwhile, boasts a cleaner interface and a quicker setup time.
ClickUp’s free plan has a much better array of features than Asana’s free plan. For instance, you’ll get 100 automations per month on ClickUp’s, compared with zero on Asana’s. You’ll also get 100 Portfolio uses, 60 Gantt chart uses, and 60 uses of custom fields – none of which you’ll get on Asana’s free plan.
ClickUp offers live chat support on all of its plans, including its first paid plan, whereas Asana only provides this on its Enterprise plans. ClickUp also has a much more fully-featured free plan than Asana, with custom automation, custom fields, and more.
What’s more, ClickUp 3.0, ClickUp’s new and improved platform, includes an AI assistant to help you with info summarizing, task description generation, and various other tasks. Find out more in our ClickUp 3.0 review.
Read our full ClickUp vs Asana review for a more in-depth comparison between these two competitors.
ClickUp’s list view can be a little overwhelming for first-time users. Image: Tech.co testing
Asana vs Teamwork
Teamwork scores 4.3/5 for ease of use compared to Asana’s 4.2/5 , as it’s a slightly more intuitive program with a better setup process.
Elsewhere, Teamwork has an excellent free plan that betters Asana’s. If you sign up, you’ll get Gantt charts, milestones, task dependencies, and a selection of preset data visualization charts and widgets. Asana, meanwhile, doesn’t offer any of these on its free plan.
“I thought the onboarding was really fantastic – I liked how it kind of kept you in line. It kind of not only asks all the right questions, but it sets you up for success quite early on.” – Natasha Willet, Tech.co’s insights manager and participant in our project management software testing series.
Teamwork Project view is clearly laid out, and the use of alphabetization is a nice touch. Source: Tech.co testing
| Price From All prices listed as per user, per month (billed annually) | Free Version | Verdict | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Best Overall  | Best for Building Automations  | Best for Task Management and Collaboration  | FEATURED: Best for Spreadsheet Fans  |  |  |  |  |  |  |
| | | | | | | | | | |
| Incredibly easy to use, great for small businesses and our top-performing providers on test – and there’s a generous free trial period. | A great user experience all round, with an easy-to-use automation builder and great budget tracking capabilities. | Powerful, feature-rich software suitable for teams of all sizes, with an impressive free tier for individuals, and a great value plans for teams. | A great tool for spreadsheet-natives, which can take your Excel-based task planning to the next level. | A simple task-list-based project management platform with an acceptable free tier. | A very capable yet pricey service with a huge number of useful integrations, plus a free tier option to try. | A fairly-priced, stripped-down option best for small teams who need a central location for basic task management. | A great value piece of software that’s ideal for tech, software development and engineering teams. | A solid project management solution with an attractive free tier for small teams and a very affordable premium plan. | A very basic, relatively limited software that’s a lot simpler than its competitors. |
| Try monday.com | Start Free Trial | Try ClickUp | Start Free Trial | Compare Deals | Try Wrike | Compare Deals | Compare Deals | Start Free Trial | Compare Deals |
Asana Hidden Costs and Discounts
Some project management software tools only offer specific features if you pay extra – for example, Smartsheet only offers phone support on some plans for an additional fee, and ClickUp’s AI assistant is available as an add-on for $7 per workspace per month.
As far as project management software goes, Asana has relatively few hidden costs and fees. Some of its integrations will fetch a cost, and some of its key features are only available on more expensive plans. Only Advanced and Enterprise-level subscribers are eligible for in-built time tracking, for instance. Before you commit to Asana, definitely dig into the integrations that you’re interested in so that you’re not caught cold with surprise fees.
In terms of discounts, Asana says on its FAQs page that the provider “is happy to offer eligible nonprofit organizations a discount on an Asana Starter or Asana Advanced annual plan.”
What’s New in Asana?
In January 2025, Asana unveiled a suite of new features to its service. Among them, Enterprise users can now create tailor onboarding experiences based on different roles, departments, or team needs. This is a great way to get all your new hires up to speed as quickly as possible.
What’s more, as of December 2024, users on the Personal and Basic plans can now group tasks by additional date fields across project and My Task views, boosting organization and making it easier than ever to track workflows.
Additionally, Personal and Basic users can now customize their email notification settings in much more granular detail, so you’ll only alerts that are totally relevant to you. Let’s say you only want to be notified when someone has added something to your pipeline – you can simply filter “when work is assigned to you,” and everything else will be blocked out.
Can I Switch from Other Software to Asana?
In most cases, yes. Asana is one of the most widely used project management platforms in the world, with more than 100,000 paying organizations – so a whole host of other popular programs already integrate with Asana.
This actually includes a lot of rival project management software apps, such as monday.com, Jira, and ClickUp. So, even if you’re already set up with project management software, migrating your data probably won’t take too long at all. You can also connect to other apps via Zapier, which has a large collection of Asana integrations such as Google Calendar, Slack and Airtable.
What’s more, Asana has an extensive guide designed to walk users through the process of migrating data from other tools, apps, and platforms to their Asana workspace.
About Our Research
At Tech.co, we conduct extensive research into the products, software, and services we review and write about. This includes preliminary market research, group-based user testing, and speaking to businesses about the challenges they face.
For project management software, we decided to focus on six core areas: Ease of use, security, functionality, integrations, pricing/value for money, and customer support. We broke “Functionality” down further into four sub-areas: data visualization, task management, workflow creation, and collaboration.
Although we have commercial partnerships with some of the providers we review, our research and testing allow us to stay editorially independent. Tech.co’s product rankings and head-to-head verdicts are based solely on our research.
Verdict: Should You Pay for Asana?
Asana’s first plan starts at $10.99 per user, per month, and although you’ll get a very capable project management software solution with an excellent automation builder and customizable project templates, there are cheaper paid plans out there that are more feature-rich than Asana’s.
Teamwork’s $10.99 per user, per month Deliver plan, for example, offers features such as billable time tracking, invoices, unlimited task list templates, and a “Team” view that Asana doesn’t offer on any of its plans.
As for Asana’s free offering, it’s pretty limited compared to other providers like ClickUp, which gives away a remarkable amount of features away for free, including real-time chat, whiteboards, collaborative docs, data dashboards, and sprint management.
If you’d like to find out which project management software plan is the best fit for your business, check out the latest project management software deals.
Asana Pricing FAQs
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