Asana Pricing 2024: How Much Does Asana Cost?

Asana pricing starts with a free plan that can be used by up to 10 users and will be perfect for you if your top priority is keeping down project management costs. The Starter plan – Asana’s first paid plan – costs $10.99 per user, per month billed annually or $13.49 per user, per month if you pay monthly.

There’s also a $24.99 per user, per month Advanced plan ($30.49 when billed monthly) an Enterprise tier (custom pricing), and an Enterprise+ tier (custom pricing), which will suit you if you’re part of a larger organization with IT departments and more stringent needs. However, note that Asana’s pricing is higher than our other top-rated project management software options, monday.com (from $8/user/month) and Smartsheet (from $9/user/month).

Over the course of our research, we scored Asana 4.5/5, with particular credit to its massive library of available integrations and easy-to-use interface. In terms of pricing, we scored the platform 3.7/5. This means it’s pretty good value for money, but Teamwork was awarded 4.6/5 overall (2nd) and was awarded a 4.4/5 for pricing thanks to that low starting price and a superior free plan. In a nutshell, it’s cheaper yet also a better product. Ensure you don’t miss out on the best prices possible by comparing the latest project management software deals.

In a Nutshell

Asana is a highly capable project management software tool, with an easy-to-use interface, a good selection of task management features, and a huge library of available integrations. Over the course of our research, we’ve scored Asana an impressive 4.5/5.

It’s a great solution for small businesses with a limited software budget, as the free plan can accommodate up to 10 users. While this tier is limited in its functionality, users can perform simple task management and collaborate on projects.

In terms of pricing, Asana offers four plans that start at $0 per user, per month for the Personal plan and go up to $24.99 per user, per month for the Advanced plan. The company does not publicly list pricing for either of the Enterprise plans. This pricing flexibility is great for scalable companies, as it can be dialed up or down to suit your needs.

In this guide:

• Asana Pricing Plan Breakdown
• Which Asana Pricing Plan Should I Choose?
• Asana Cost Per User 
• Does Asana Have a Free Plan?
• Asana Features
• Who Is Asana Best for?
• Asana Hidden Costs and Discounts
• What’s New in Asana in 2024?
• Can I Switch From Other Software to Asana?
• Alternatives to Asana
• In a Nutshell
• About Our Research
• Verdict: Should You Pay for Asana?
• Asana Pricing FAQs

Asana Pricing Plan Breakdown

Read on to see how the project management costs you’ll incur with different Asana plans compare, and to find out which teams they’re best for. Here’s a whistlestop tour of the four pricing plans on offer from Asana:

• Asana Personal: ($0 – and no hidden fees)
• Asana Starter: $10.99/user/month when billed annually ($131.88/user/year)
• Asana Advanced: $24.99/user/month when billed annually, ($299.98/user/year)
• Asana Enterprise: No public pricing
• Asana Enterprise+: No public pricing

Asana Personal pricing

Asana’s free tier is the absolute basic service the company provides. It supports the ability to make tasks and to view them in a list view, Kanban board view (pictured below), or a calendar. You can also name assignees and due dates, and collaborate with up to 10 other team members. 

This is a good solution for individual freelancers or very small teams that don’t require task dependencies and milestones. Asana Personal does have an upper limit of 10 members per team, but at that point, projects will start to get too complicated to go without a timeline or other key features such as task dependencies and milestones.

Unlike monday.com, Asana includes its full range of integrations on all of its plans, which helped it to a 4.7/5 score for integrations overall. Asana integrates with over 25 marketing tools, 17 finance apps (like Quickbooks), and more than 80 communication integrations (including Zoom).

Who should use Asana Personal? Freelancers or small teams with simple task management needs.

Viewing an individual task within Asana. Image: Tech.co’s testing process.

Asana Starter pricing

Asana Starter pricing starts at $10.99 per user per month billed annually, or $13.49 per user billed monthly.

This tier adds the timeline, task dependencies, and milestones, all of which are important features for teams above 15. 

Starter’s task dependencies help teams to coordinate tasks that need to be completed in a specific order. Meanwhile, Milestones help everyone understand what they’re working towards, and provide periodic intervals for managers to see that the project is on track. Elsewhere, the Timeline view offers a visual look at the entire project workflow, which aids in coordination among team members.

Other features include custom fields, advanced search and reporting, a form builder (pictured below), private teams and projects, and premium content from the company’s training materials. You’ll also have access to project templates relevant to seven organizational departments (e.g. HR, sales, design) – although this is available on the free plan too. 

Who should use Asana Starter? Smaller teams with complex workflows.

Asana Advanced pricing

If even more features are required for a larger team, it’s time to look at Asana Advanced (previously Asana Business). This tier costs $24.99 per user, per month when billed annually, while for a month-to-month charge, you’re looking at $30.49 per user. 

The Advanced plan is ideal for larger teams that need more coordination than is possible with Asana Starter. Asana’s Portfolio view displays all team projects and their current states of progress, while Workload shows the responsibilities of each team member and whether or not they have too many tasks on their plate.

Asana Advanced also adds forms, proofing, the ability to lock custom fields, and custom and pre-built automation.

Who should use Asana Advanced? Mid-size teams with advanced project management needs.

Asana’s automation builder in action. Image: Tech.co’s testing process.

Asana Enterprise pricing

As is the industry standard for Enterprise plans, Asana Enterprise has no public pricing. These tiers are geared towards large organizations and require a call to the sales department.

Should your business be suitable for an Enterprise plan, you’ll find features that large organizations need, such as Security Assertion Markup Language (SAML) for managing single sign-on. There is also user provision and de-provisioning, which allows the IT department to decide who can and cannot use the company’s Asana subscription. 

Enterprise also supports data export and deletion, custom branding, and priority support. Teams can also block third-party integrations so that their projects are not used with unauthorized software or apps. 

Asana Enterprise also makes it easier to build automations and boasts a 99.9% uptime promise – and it’s the only Asana plan with 24/7 live support provided.

Enterprise+, meanwhile, offers the same functionality with additional auditing capabilities, data loss prevention integration support, and more.

Who should use Asana Enterprise? Large companies seeking greater security and admin controls.

Which Asana Pricing Plan Should I Choose?

If you’re set on Asana, it’s crucial you choose the best plan for your business specifically.

Personal, like the name suggests, is the best choice for individuals and freelancers looking to better organize their projects, particularly because not all project management offers a free plan. Once you start adding complexity, such as large teams working on dependent tasks, it’s time to start looking up the chain. 

Most small and mid-sized teams will find that Starter is more than enough. Managers won’t have access to Portfolios, which lets them examine the progress of multiple projects at once, but will be able to use key features for team coordination, such as dependencies and milestones. 

The Advanced tier is for larger companies or organizations that urgently need the Portfolios feature in order to properly track everything. Forms and proofing are also key features that bigger companies will appreciate, while the new Workload feature is an excellent complement to Portfolios. 

Enterprise is for enterprises or any other massive organization that needs greater control over Asana in order to manage its users.

Asana Cost Per User

Like most business software, Asana charges on a per-user (also known as a “per-seat”) basis. While this can sometimes mean a higher cost compared to flat fees, it allows companies to scale their service fairly between smaller teams and larger corporations. 

To get the best price, however, you have to pay on a yearly basis. Our fictional team of five looking for the Starter tier would pay $659.40 for one year, in one lump sum. If they didn’t want to make that commitment right away, they could pay the month-to-month fee of $13.49 per user, bringing the monthly total to $67.45. This would raise the annual cost to $809.40 – an increase of almost $160 over the annual one-time charge. 

Now for the Advanced Plan. If you’re paying annually for five people, you’ll pay $1499.40, whereas month-by-month you’ll pay $1829.40. There’s no public pricing for the Enterprise plan, so you’ll have to contact Asana’s sales team if you want to know exactly what you’ll pay.

In our opinion, the more costly month-to-month fee is better for teams that need project management short term, or that need more time for testing beyond Asana’s 30-day free trial.

Does Asana Have a Free Plan?

Yes. As we’ve discussed already, Asana has a free plan, called Asana Personal. However, as with most free plans, it’s a pretty limited software solution and won’t be expansive enough for businesses who want useful, granular insights into their project delivery.

Asana’s free plan is markedly more limited than the free plan offered by Zoho Projects. Zoho Projects has a better range of tools for managing tasks on its free plan than Asana, like a task dependency function.

Asana Features

Asana is one of the top choices for project management software, scoring 4.5/5 overall. It offers a good set of features – particularly when it comes to displaying project data – helping it to a 4.1/5 score for workflow creation and a 4.8/5 score for data visualization.

We gave Asana a strong score of 4.3/5 for task management because the software gives you multiple ways to view a project’s progress (including Gantt charts, a Kanban board, and a spreadsheet-style view) and lets you switch between each board seamlessly.

Asana’s modern web design is easy to navigate and understand while having the features you need to manage complex projects, which helped the provider achieve a usability score of 4.2/5. Katie, an SEO Campaigns Executive who uses Asana on a daily basis, told Tech.co that Asana had a positive impact on her organization and workday.

“We’ve got an Individual Tasks project that allows us to see what everyone is working on” Katie explained, “so it’s easy to keep track of the team’s work. Different views for projects are also really helpful – especially using the board view for our campaigns.”

Asana’s data visualization tools offer a number of ways to present your data. Source: Tech.co’s testing process

Asana has a raft of data visualization tools (although none are available on the free plan). Due to their versatility and usability, we gave Asana’s data visualization tools a near-perfect score of 4.8/5 – one of the highest scores awarded for this assessment area. There are over 6 preset chart types and a custom chart builder that will let you utilize project data from your custom fields.

Asana also scores well for security (4.4/5), with the Starter, Advanced, and Enterprise plans, providing multiple verification and authentication methods (2FA, single sign-on, Google authentication) for team members to use, as well as a way to manage user permissions. Customer support is another strong area, with Asana scoring 4.5/5. Onboarding assistance is included on the Enterprise plans, while all plans have email support (including Asana’s free plan), but you can only access 24/7 support in the Enterprise plans.

Who Is Asana Best For?

• Busy teams looking to save time – We would recommend Asana for any team wanting to streamline their workflows thanks to its automation builder, which is a great way to reduce time spent on manual work.
• Project management beginners – Thanks to its intuitive software and well-equipped support center, Asana was one of the easiest project management tools we tested to get started on, making it great for those new to the software.
• Teams with bigger budgets – Since Asana’s free plan is quite limited and there are cheaper options available, we’d advise looking elsewhere if you’re a team working on a tight budget. Teamwork’s free forever plan has a better range of task management features.
• Remote and hybrid teams – While Asana lacks ClickUp’s online whiteboard tool, the software offers tons of collaboration features like offers things like a project message board, calendar view, and resource management feature, making it easier for remote workers to connect from afar.
• Teams with lots of deliverables – Asana’s Starter and Advanced plans have a huge range of data display tools, making it a good option if you’re scheduled to deliver a number of data-driven or data-intensive projects. In both of these cases, cheaper programs like Trello don’t quite match up.

Asana Alternatives

We know that Asana isn’t for everyone, and that’s ok! There are tons of other top project management software providers to choose from.

Asana vs monday.com

monday.com is also a better option than Asana, and is actually our top-rated project management software overall for 2024, scoring higher than the 10 other major providers we’ve tested, including Asana.

During our review of monday.com, we awarded it a better task management score (4.5/5) than Asana (4.3/5), owing to its ease of use (which we scored 4.5/5 vs 4.2/5, respectively). monday.com cleverly utilizes white space and a minimalist design, and feels a little less cluttered than Asana’s interface.

What’s more, monday.com has a better set of collaboration features than Asana, such as an online whiteboard, although Asana’s free plan limit of 10 trumps monday.com’s free plan offering, which has a restrictive 2-user limit.

Viewing a project with monday.com’s kanban board. Image: Tech.co

Asana vs ClickUp

In our last round of testing, we found ClickUp’s pricing plans to be better value for money than Asana’s, and ClickUp (4.5/5) scores the same overall as Asana (4.5/5) too. They offer a similar level of functionality, with the former edging it in terms of task management and collaboration. Asana, meanwhile, boasts a cleaner interface and a quicker setup time.

ClickUp offers live chat support on all of its plans, including its first paid plan, whereas Asana only provides this on its Enterprise plans. ClickUp also has a much more fully-featured free plan than Asana, with custom automation, custom fields, and more.

What’s more, ClickUp 3.0, ClickUp’s new and improved platform, includes an AI assistant to help you with info summarizing, task description generation, and various other tasks. Find out more in our ClickUp 3.0 review.

Assigning tasks in ClickUp’s list view. Image: Tech.co

Asana vs Teamwork

Teamwork scores 4.3/5 for ease of use compared to Asana’s 4.2/5 , as it’s a slightly more intuitive program with a better setup process.

“I thought the onboarding was really fantastic – I liked how it kind of kept you in line,” says Natasha Willet, Tech.co’s insights manager and participant in our project management software testing series. “It kind of not only asks all the right questions, but it sets you up for success quite early on”.

Viewing projects in Teamwork. Source: Tech.co

Asana Hidden Costs and Discounts

Some project management software tools only offer specific features if you pay extra – for example, Smartsheet only offers phone support on some plans for an additional fee, and ClickUp’s AI assistant is available as an add-on for $7 per workspace per month.

As far as project management software goes, Asana has relatively few hidden costs and fees. Some of its integrations will fetch a cost, and some of its key features are only available on more expensive plans. Only Advanced and Enterprise-level subscribers are eligible for in-built time tracking, for instance. Before you commit to Asana, definitely dig into the integrations that you’re interested in so that you’re not caught cold with surprise fees.

In terms of discounts, Asana says on its FAQs page that the provider “is happy to offer eligible nonprofit organizations a discount on an Asana Starter or Asana Advanced annual plan.”

What’s New in Asana in 2024?

Having already rolled out a suite of new updates to start the year, Asana has gone one further and recently launched its “Summer 2024 Release.” Among the various updates and new features, AI is prominent, with users now able to kickstart projects with the help of generative AI.

In addition, Asana has made it easier to streamline workflows and collaborate with multiple stakeholders. With advanced dependencies, users can now see how projects fit together, and which tasks should be completed first within a sequence.

In terms of data and reporting, the new features make it easier for users to present information quickly and in detail. For example, you can now quickly generate a portfolio summary report in executive-level PDF format, as well as keeping an eye on important tasks through a variety of different portfolio views.

Can I Switch from Other Software to Asana?

In most cases, yes. Asana is one of the most widely used project management platforms in the world, with more than 100,000 paying organizations – so a whole host of other popular programs already integrate with Asana.

This actually includes a lot of rival project management software apps, such as monday.com, Jira, and ClickUp. So, even if you’re already set up with project management software, migrating your data probably won’t take too long at all. You can also connect to other apps via Zapier, which has a large collection of Asana integrations such as Google Calendar, Slack and Airtable.

What’s more, Asana has an extensive guide designed to walk users through the process of migrating data from other tools, apps, and platforms to their Asana workspace.

About Our Research

At Tech.co, we conduct extensive research into the products, software, and services we review and write about. This includes preliminary market research, group-based user testing, and speaking to businesses about the challenges they face.

For project management software, we decided to focus on six core areas: Ease of use, security, functionality, integrations, pricing/value for money, and customer support. We broke “Functionality” down further into four sub-areas: data visualization, task management, workflow creation, and collaboration.

Although we have commercial partnerships with some of the providers we review, our research and testing allow us to stay editorially independent. Tech.co’s product rankings and head-to-head verdicts are based solely on our research.

Asana Pricing FAQs