What to Look for in a Website Builder for Businesses
Of course, different types of website require different features. As you’re running a business site, a platform that’s great for blogging isn’t likely to be at the top of your list of priorities. However, easy-to-use contact forms might be. Below, we run through the most important website builder features for businesses.
Choice of Templates
First impressions count, and if your website looks great, customers will likely think that your business is great, too.
This means you’ll need to find a builder with a good range of template designs, and hopefully ones that are tailored for the industry you’re working in. This should make things far less stressful when it comes to building and running your website. For instance, many web builder platforms have excellent templates for restaurants, or for building firms.
If your business sells products, you’ll need an ecommerce function. Most website builders offer the ability to let you sell products on the site you’re building. However, some do it better than others.
Wix’s eCommerce package is great value for money, but you’ll have to do a fair amount of manual setup. However, Site123’s package takes care of everything apart from adding your products. Website builders often add fees per transaction on cheaper ecommerce plans – if you’re selling in high volumes, or work on low profit margins, you’ll want to read the small print.
Tracking and Analytics
These might sound complicated, but it's basically the way to track how customers come to, interact with and leave your website – the same way you’d want to know how many people come into your store every day.
This will help you work out whether you need to change your design, move things around, or change the tools you use. It’ll also help you understand how customers arrive on your website. Are they searching for businesses like yours on Google, or are they coming straight to your site? This type of information will help you adapt your website and pick up customers you might be potentially missing out on.
Most website builders will offer some analytics software baked into your package. However, these solutions can be a bit limited, so look for ones that will allow you to install a Google Analytics plugin – this is really the gold standard for analytics tracking.
A website builder needs to have a good app selection if you’re planning to create a business website. These apps can help turn your website from a boring, bland text fest into an all-singing all-dancing clickable extravaganza.
Contact forms, appointment or reservation booking, coupon codes, gift cards, chat bots and more can all be added to your site – as long as you pick the right website builder.
You might have spent years building up your brand’s name and logo recognition – and the last thing you want is to have a website covered with someone else’s branding. Or, even worse – someone else’s adverts.
Most website builders will remove adverts when you sign up to a paid-for package, but not all of them will remove their own branding from your site. Make sure the website builder you choose will keep your branding front and center – not someone else’s.