SOTY2017 V2

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Real Estate

3 Ways Technology is Impacting Commercial Real Estate

By | May 22, 2017 at 8:30 pm

Back in 2010, I was working in a financial role and looking for an office for my company. I realized, from the consumer’s perspective, that my options for finding one were limited. The commercial real estate industry was completely segmented, with brokers and landlords…

Tips & How To’s

5 Ecommerce Tricks to Make Your Product Page Photos Pop

By | May 22, 2017 at 7:00 pm

If you want to succeed in the ecommerce game, it doesn’t matter what you’re selling. Look around the internet and you’ll be able to find anything. However, once they land on your page, customers will focus on one thing, the product photo. If your…

Autonomous Vehicles

Pittsburgh

3 Reasons Why Pittsburgh Has Soured on Uber’s Driverless Cars

By | May 22, 2017 at 5:50 pm

What was once a beautiful relationship between the city of Pittsburgh and Uber’s Driverless Car Program has come to a tense halt after nine months as Uber hasn’t held up to their end of the bargain, according to the New York Times. Pittsburgh was…

Opinion/Analysis

Are Apprenticeships a Better Path to Tech Jobs?

By | May 22, 2017 at 4:30 pm

LinkedIn is launching their REACH apprenticeship program. Salesforce’s Marc Benioff recently proposed an apprenticeship program to President Trump, a noted fan of apprentices. Now Ryan Carson, CEO of online coding school Treehouse, has just announced another apprentice program, Techdegree, aimed at helping to fill a…

Marketing & Social Media

The Seven Most Popular SEO Myths

By | May 22, 2017 at 3:30 pm

Ensuring that a website’s rankings are as high as possible is not an easy thing. I’ve noticed over the years that some folklore has crept into the picture, oftentimes mystifying how SEO works best. Simply put, high-quality content, careful measurement, and performance fixes should…

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Trends

The 5 Content Marketing Strategies Defining 2017

By | May 22, 2017 at 2:20 pm

Not all marketing strategies are made equal — effectiveness depends on how you create your content, how you promote it and what your business goals are. A survey of 300 marketers in U.S. enterprise companies, conducted by Clutch, was able to identify which strategies were most…

Culture

Portland, Maine

Giovani Twigge of IDEXX Laboratories on Company Culture

By | May 22, 2017 at 12:50 pm

Walk along the streets of Portland, Maine and you’ll find everything festivals and sports to historic museums and local companies. If you happen to walk into the Maine College of Art (MECA) this June 19-23, you’ll be treated to Maine Startup & Create Week (MSCW), where there’s…

Drones

DC

Drone Hobbyists May No Longer Need to Register With FAA

By | May 22, 2017 at 11:20 am

On Friday, May 19, the United States Court of Appeals for the District of Columbia vacated a law put in place in 2015 that required both hobbyist and commercial drone pilots to register drones with the FAA. The D.C. court posits that the Registration…

Tips & How To’s

What Entrepreneurs Can Learn from Successful Tech Startups

By | May 22, 2017 at 10:30 am

In this golden age of entrepreneurship, startups are sprouting like mushrooms all over the world. Unfortunately, only a handful of them are built to last. Statistics show that the failure rate of startups hovers around 50.4 percent – with reasons varying from emotional pricing…

Mobile

3 Things to Consider Before Launching Your Mobile App

By | May 22, 2017 at 9:15 am

The most successful pricing strategy for certain brands could seem counter-intuitive. When we switched business models at Montessorium for our geography app, everything changed. By offering in-app purchases, we were navigating entirely new terrain in the hopes of reaching a wider audience. Because this premium…

Dev & Design

The 7 Most Important Website Usability Factors

By | May 21, 2017 at 2:30 pm

Usability is very important in modern web design and could be the difference between a user sticking around on your website or getting out of there faster than Usain Bolt, never to return again. There are a large number of factors to consider for…

Productivity

How to Elevate Your Entire Sales Team and Find the Bright Spots

By | May 21, 2017 at 10:30 am

Sales teams often mimic the bell curves we remember so dearly from our days of high school. A small number of people stand above the rest, some lag behind, and the majority lie somewhere near the median. Unlike high school, however, the folks on the…

Security

3 Cybersecurity Practices That Small Businesses Need to Consider Now

By | May 20, 2017 at 2:30 pm

All businesses, regardless of size, are susceptible to a cyberattack. Anyone associated with a company, from executive to customer, can be a potential target. The hacking threat is particularly dangerous to small businesses who may not have the resources to protect against an attack let alone ransomware….

Interviews

Codie Sanchez Baker of First Trust on Getting Rejected and Getting Paid

By | May 20, 2017 at 12:45 pm

The life of an entrepreneur is built on a foundation of rejection. If you want to succeed, you’re going to have to fail quite a bit before you get it right. Fortunately, most entrepreneurs know that learning from those mistakes is more valuable than…