Interviews

Austin

Jessica Shortall on the Value of Inclusion, Motherhood and Raising Capital – Interview

By | Mar 16, 2017 at 5:50 pm

While there is a clear data-driven case for companies to have an inclusive culture, the moral aspect is even stronger. As more technology companies are leading the charge in this shift towards inclusion, you’ll find one woman heading up advocacy and initiative efforts to…

Interviews

Austin

Bishop Paul Tighe Talks About the Vatican’s Relationship with Digital Culture – Interview

By | Mar 16, 2017 at 4:30 pm

A lot of people might be surprised to hear about the Vatican taking a vested interested in technology, especially social media. In fact, this cultural crossover became headline news when it was announced the Vatican would be participating in SXSW 2017. Bishop Paul Tighe, the…

Interviews

Austin

Kira Blackwell of NASA iTech Talks Space, Girls in Tech and Startups – Interview

By | Mar 16, 2017 at 3:30 pm

Upon the discovery of seven Earth-size planets and the goal to travel to Mars in 2030, NASA is seeking out new solutions to help them reach new moonshots. NASA iTech is a collaborative initiative designed to help address gaps in future technologies needed for…

Tips & How To’s

Why You Need to Rethink Your Infographics Strategy in 2017

By | Mar 16, 2017 at 2:20 pm

Your content marketing operation probably involves infographics: data- and fact-rich graphics illustrating key marketing messages. Unfortunately, your infographics could be missing the mark. Infographics are particularly prone to common content marketing mistakes. Since infographics are relatively cheap to produce, marketers often opt for a…

Healthy Entrepreneur

How Sleep Deprivation Can Crush Your Career

By | Mar 16, 2017 at 12:50 pm

We’ve all been through it: you’re up late at night, you’ve got work in the morning, and you’re not going to get the sleep you need. At first, you think you can make up for it by inhaling some coffee after you wobble out…

Wearables

10 Ways to Get Your Business Ready for the Wearables Wave

By | Mar 16, 2017 at 11:20 am

Wearable technology may not be as ubiquitous as smartphones just yet, but it’s well on its way. In November 2016, Wall Street Daily reported that this category of devices was approaching peak adoption, with a 26.1 percent year-over-year increase in wearables shipping by the second…

Healthy Entrepreneur

6 Ways Startup Founders Can Deal With Extra Stress

By | Mar 16, 2017 at 10:30 am

Recently, I came home from work at 10pm, opened the door and immediately heard my wife say how stressed she was. Her pharmaceutical company recently bought a biotech startup for a lot of money, and my wife is leading a very tough integration project. She works very hard,…

Marketing

Why You Need a Growth Marketing Framework

By | Mar 16, 2017 at 10:30 am

WD-40 is a product that is well-known for its lubricating properties. If you have squeaky hinges or a bolt that is on too tight, you can use this little can of miracle spray and solve the problem. It was first developed in 1953 by…

Mobile

14 Smart Marketing Tactics to Encourage App Downloads

By | Mar 16, 2017 at 9:15 am

In the mobile-first era, it seems that every business has its own app to enhance the customer experience. While there may be legitimate value in offering your customers an app, you may face some stiff competition: When there’s an app for everything, how can…

Business

How to Cultivate Customer Relationships Built on Trust

By | Mar 15, 2017 at 8:30 pm

Keeping the trust of your clients is important in every industry, but perhaps even more so in digital marketing, where complex data and rapidly-pivoting strategies make short-term value hard to demonstrate. The last few years have been rife with dramatic search engine updates, so I’ve had…

Business

How to Make Your Next Startup as Successful as Your First

By | Mar 15, 2017 at 7:00 pm

Launching another company? Apply the lessons you learned from your first venture. To all of the world’s entrepreneurs, hustlers and businessmen: Congratulations! You succeeded at something many people only dream to be able to do – launch a company. Now what? My partner, Yakir…

Advertising

82 Percent of Netflix-Raised Kids Don’t Even Know What Commercials Are

By | Mar 15, 2017 at 5:50 pm

As the decades pass, different cultural norms get replaced. “Hanging up” a phone, for instance, used to be a literal term referring to wall-mounted landlines. Now it’s hitting the “end call” button on your screen. The Save icon for any modern computer is a stylized version…

Interviews

Austin

Warren G & Karam Gill Talk G-FUNK Film, Hip-Hop and Technology – Interview

By | Mar 15, 2017 at 4:30 pm

Because musical artists are revered as celebrities, it can be easy to forget that they’re some of the most successful entrepreneurs in the world. Not only are they selling themselves to millions of people, they’re also dealing with constant criticism on all sides, from…

Interviews

Austin

Cory Doctorow on Education and the Importance of Mentors – Interview

By | Mar 15, 2017 at 3:30 pm

Helping others is a common thread you’ll find with Cory Doctorow. As a son of teachers, and a professor himself, finding ways to provide educational tools for the classroom led him to hold policy positions at Creative Commons. Cory also works to defend civil…

Entrepreneur

The “White Guy Blinking” Meme Guy Is Now a Globe-Trotting Entrepreneur

By | Mar 15, 2017 at 12:50 pm

If you’re a relatively well-versed consumer of internet memes, you’ll know what I’m talking about when I mention the “white guy blinking” response gif. It’s a blond-haired, blue-eyed guy raising his eyebrows and blinking in the whitest display of incredulity imaginable: When you watching…

News

Can Google Hangouts Become a Slack Replacement?

By | Mar 15, 2017 at 11:20 am

Slack Technologies hit the world by storm when it began offering its group messaging features with rooms and helped companies streamline team communication among employees, giving the business world a reason to celebrate. Now tech giant Alphabet, parent company of Google, is looking to…

Finance

6 Financial Tips to Help Save Money While Building Your Startup

By | Mar 15, 2017 at 10:30 am

Preparing to launch your startup takes more than motivation and time. It requires quite a bit of capital to get things going and even more to maintain operations in the future. Before you even think about setting up shop, experts recommend that you have…