Opinion/Analysis

How to Drive Up Valuations Using PR

By | Jan 22, 2016 at 4:00 pm

Estimates say about 80 percent of merger & acquisition deals fail. Likewise, only 1 percent of startups get VC or angel funding. Bottom line: entrepreneurs often have mere seconds to prove their companies’ valuations. For public relations practitioners, elevating brand recognition and corporate value…

Opinion/Analysis

3 Shopping Preferences of Millennial Consumers

By | Jan 22, 2016 at 3:09 pm

The Millennial market consists of about $200 billion of spending power. That is a huge proportion and contains a lot of potential income. In order to snag this market, you have to be able to cater to their shopping preferences. These are the three…

Opinion/Analysis

5 Ways to Promote Your New App After Launch

By | Jan 22, 2016 at 2:03 pm

So you’ve gone from an idea to a prototype, and now your app is ready to go. It’s a relief to have a product ready to, but if you plan on turning a profit the battle has barely started. Getting eyes on your app…

Product Launch

Chicago

Ritual Expands to Chicago, Bringing Delight to Office Eating Monotony

By | Jan 22, 2016 at 12:45 pm

Imagine for a moment that you run a small, but thriving startup in Chicago. One of the hundreds of tasks you have each day is to ensure your team is squeezing every minute, no, every second, of time into prioritized and productive work. However,…

Opinion/Analysis

The Impact of Big Data on Social Media Marketing Strategies

By | Jan 22, 2016 at 11:03 am

The amount of information now available to crunch and parse in the service of analyzing absolutely anything is massive—and growing every second. In the face of this sheer overwhelm of data, an individual business owner or social media marketer can feel powerless to make…

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News

Samsung, Sony and Apple Face Child Labor Claims

By | Jan 22, 2016 at 9:09 am

Sony, Samsung and Apple and other major organizations have been accused of failing to do basic checks for ensuring that the minerals they use for making their products haven’t been mined by children. Amnesty International submitted a report on cobalt mining done in the…

Gear & Gadgets

5 Useful Gadgets Every Travel Enthusiast Needs

By | Jan 21, 2016 at 8:00 pm

It doesn’t really matter if you’re traveling for business or pleasure, because all trips have several things in common. Firstly, the chances of having a silly accident are significantly increased – it’s like you attract trouble the moment you leave home. Secondly, they can…

Trends

Why You Should Care About Mobile Workforce Management

By | Jan 21, 2016 at 7:00 pm

Up until a few years ago, “working” consisted of going to the office from 9 AM to 5 PMto do your job, and that was it. However, nowadays things are different. The world of work has changed. People are no longer bound to an…

Opinion/Analysis

5 Things Every Marketing Jedi Can Learn from ‘Star Wars’

By | Jan 21, 2016 at 6:00 pm

Star Wars kills it in the marketing stakes – it’s a real model of how to make the most of a brand. It’s always been the case, from the focus on selling merchandise that came with the first films, to the campaigns around the…

Startups & Apps

SaaS Company Totango Adds SuccessBeat Tool Suite

By | Jan 21, 2016 at 5:00 pm

The Software-as-a-Service (SaaS) company, Totango, which focuses on driving customer success management, has just released their newest tool, SuccessBeat. SuccessBeat is the latest addition to Totango, and settles in with an existing group of powerful tools that allow vendors to monitor customers’ retention rates and…

Opinion/Analysis

When to Scale Your Startup and When to Chill Down

By | Jan 21, 2016 at 3:00 pm

In the startup world, scaling is the key indicator of success; a startup that can offer sizable scale in a relatively short period of time often attracts the best and biggest investors. Those companies that fail to grow fast, well, ultimately fail; thus is…

Startups & Apps

Austin

HipPocket Pivots to Focus on Real Estate Brokers

By | Jan 21, 2016 at 2:00 pm

All startups must pivot at some point in response to the market. Founders who use real data and objectively understand their user base make this move without fear. That is exactly what HipPocket cofounder James Bohan-Pitt did after Celebrate 2015 in September. In the…

Opinion/Analysis

Why Entrepreneurs Need to Get a Hobby

By | Jan 21, 2016 at 12:30 pm

As we get older, life tends to leave little time for hobbies. For me to be the best person I can be, a good husband, and an attentive soon-to-be dad, it’s important that I continue to dabble in activities that not only make me…

Startups & Apps

VisualOn’s Framework Allows for All Types of Mobile Streaming Video

By | Jan 21, 2016 at 11:00 am

The proliferation of mobile devices means more eyeballs than ever are on phones and tablets. The demand for video streaming to those devices has increased along with the exponential growth of the mobile market. For a mobile development company like VisualOn, this is a…

Infographics / Images

5 Actionable B2B Growth Hacks with Fast Results [INFOGRAPHIC]

By | Jan 21, 2016 at 10:00 am

There are a lot of practical B2B growth hacks online, but most are really only good in theory and lack practicality (i.e., rarely working). After trying and testing a lot of them (mainly on SaaS businesses), I found five to work almost all the…

Productivity

7 Ways to Start Your Day Like an Entrepreneur

By | Jan 21, 2016 at 9:21 am

We’re seeing entrepreneurs, many of whom are relatively young Millennials, take their ideas and turn them into successful, thriving business, particularly in the technology world. While becoming a successful entrepreneur certainly requires great ideas and dedication, there are some small tweaks you can make…

Opinion/Analysis

Are Solar-Powered Drones the Future of Sustainability?

By | Jan 20, 2016 at 8:00 pm

With technology leaping forward every day, many companies are seeking new ways to provide efficient, sustainable, and effective solutions. Their answer? Solar powered drones. As drone technology has improved, their accessibility has increased dramatically as well. Consumer models start as low as $50. However,…