Social Media

3 Best Practices for Avoiding Embarrassing Social Media Missteps

By | Mar 14, 2017 at 8:30 pm

Social media is the land of unfixable mistakes. Whether it’s a poorly timed tweet or ill-informed Facebook post, hitting “send” can be an incredibly stressful when it comes to social media. If you want to make sure you aren’t dooming your entire company with a…

Marketing

What Retailers Get Wrong About Cross-Device Marketing

By | Mar 14, 2017 at 7:00 pm

Multi-device channels are the new frontier of digital marketing. In 2014, eConsultancy reported that over 40 percent of all consumers are multi-device users. That figure has risen sharply in recent years, so retailers must know how to engage with their customers on multiple devices to…

Entrepreneur

4 Bad Habits Every Entrepreneur Should Eliminate From Their Routine

By | Mar 14, 2017 at 5:50 pm

Getting in a productive daily routine can be the difference maker for budding entrepreneurs. But if you’ve developed some bad habits, it can stop productivity in it’s tracks. Fortunately, breaking bad habits is something successful entrepreneurs are great at. We asked four entrepreneurs what…

Accelerator

Albuquerque

The Creative Startups Accelerator is Igniting The Creative Economy

By | Mar 14, 2017 at 4:30 pm

Since 2014, the Creative Startups accelerator has supported a wide range of creative entrepreneurs that went on to create 144 new jobs, raise $6.5 million, and bring in $7.9 million in new revenues. Those are great numbers for an accelerator that started in one area of New…

Gear & Gadgets

mBot Teaches Kids to Code in a Cute Robot Shell [Review]

By | Mar 14, 2017 at 3:30 pm

As adults, there are so many resources available to us to break into the world of programming and coding. From organizations like General Assembly and the hundreds of localized coding bootcamps, you can practically throw a stick into the wind and find a way…

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Business

Proving Your Business Model to Customers on a Macro Level

By | Mar 14, 2017 at 2:20 pm

These days, customers want to be educated and influenced through impartial input. At my consulting firm focused on finding ways to generate new clients, we’ve moved beyond the traditional sales model. The consumer is profoundly more educated when entering a business conversation than they’ve…

Culture

The Secret to Building a Healthy Audience? Act Like You’re Dating Them.

By | Mar 14, 2017 at 12:50 pm

In 2017, the concept of trust is more important than ever. Countries around the world, from France to the U.S. to South Korea, are increasingly politically polarized. Online, communities rally together, muting or bullying those who don’t agree. Those who can build trust among their followers…

Startups & Apps

Arizona

Meet The Finalists From Venture Madness in Arizona

By | Mar 14, 2017 at 11:20 am

One of the most anticipated competitions of the year in the Southwest for startups is Venture Madness, taking place March 8-10. Venture Madness brings the innovation of startups with the expertise of successful entrepreneurs by pitting 64 startups against each other in a bracket…

Healthy Entrepreneur

How to Maximize Productivity Without Sacrificing Your Wellness

By | Mar 14, 2017 at 10:30 am

As an ambitious self-starter, your instinct is to work, work, work. However, if you’re sacrificing your wellness to get it all done, you’re doing yourself and your company a disservice. Make sure your mental wellbeing is also in check before tackling any huge project,…

Tips & How To’s

3 Reasons You Should Constantly Innovate Your Website

By | Mar 14, 2017 at 9:15 am

A “pretty good” website isn’t going to set your company apart. Your website is your greatest chance of communicating your branded message to an audience, and you need to recognize that it can be your biggest asset. But with customers getting more and more bored with the status quo,…

Mobile

7 Must-Know Facts About Mobile App Development

By | Mar 13, 2017 at 8:30 pm

Mobile apps have become incredibly popular in recent years. The field is wide and diverse, making it easy to for any company to carve out their niche. There are, however, things to consider before you delve into the world of app development. If you can…

Startups & Apps

Austin

Barbecue Wife Bloody Mary Mix Wins Samuel Adams Pitch Competition

By | Mar 13, 2017 at 7:00 pm

While startups are often associated with hi-tech gear and innovative ideas, it’s important to remember that food and beverage companies are changing the way people eat and drink every day. From innovative flavors to groundbreaking presentation, innovation has never been a more delicious experience….

Opinion/Analysis

5 Ways Leaders Can Truly Support Their People

By | Mar 13, 2017 at 5:50 pm

I learned most of what I know about conducting business in the U.S. through my partner, Arthur Cooper. When we started Optimum7 back in 2007, he had 30 years’ experience running successful businesses and managing teams. Some of Arthur’s teachings over the years have…

Healthy Entrepreneur

7 Healthy Ways to Manage Your Stress

By | Mar 13, 2017 at 12:50 pm

In a survey by the American Psychology Association, the report showed that in 2015, overall stress levels increased slightly, with greater percentages of adults reporting extreme levels of stress than in 2014. Surprisingly the generation that reported the highest levels were the Millennials, with Gen…

Interviews

Chicago

Philip Tadros of Doejo and Bow Truss on How To Deal With Bad Press

By | Mar 13, 2017 at 10:30 am

Philip Tadros is a true serial entrepreneur and restauranteur. He is the founder of Doejo, a digital agency, Dollop Coffee, a cafe and bakery, Bow Truss Coffee, a coffee roastery and cafe, The Budlong, a hot chicken restaurant chain, SPACE, a coworking space, and Aquanaut Brewing, a craft…

Entrepreneur

Austin

Gina Rodriguez, Star of Jane the Virgin, Exemplifies the Celebrity Entrepreneur

By | Mar 12, 2017 at 3:05 pm

Celebrities sometimes make the best entrepreneurs. Not only do they have the influence and the capital to get the startup ball rolling, they’re also willing to take the risks necessary to turn a good idea into a great idea. And no one exemplifies the…

News

How a Passion for Cheap Travel Turned Into a Thriving Business

By | Mar 12, 2017 at 2:30 pm

Three years ago, Scott Keyes purchased the best flight deal of his life from New York to Milan for $130 roundtrip. He thought the airline would catch the mistake and cancel it. Upon his return from a successful trip, friends constantly asked if he…