Samsara has announced over a dozen new AI products, with many aimed at tackling driver safety on the road.
The features range from reducing driver blind spots to providing real-time weather updates, as well as introducing AI-powered updates to its existing driver app that allows managers to reward truckers who practice safe driving.
As driver safety continues to be a top concern, these tools could lend a hand in promoting a better culture of road safety amongst them. They could also help companies attract and retain drivers amidst an ongoing and worsening trucker shortage.
Samsara Unveils Over a Dozen New AI Solutions, Including Driver Safety Tools
Fleet management software company Samsara has announced a herd of new AI-powered features for its systems, including many that are aimed towards improving fleet safety and promoting safer driving.
Johan Land, Senior Vice President of Product and Engineering at Samsara, thanked the “rapid advancements in AI technology” that have allowed the company to “build new products that are now empowering drivers to make better decisions on the road and equipping safety teams with the tools for faster, more effective feedback.”
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One of the features released is an AI-multicam option, giving drivers the option to add up to four additional cameras, all accessible through a single in-cab monitor. The monitor provides a 360-degree view for reducing blind spots and provides real-time updates on hazards such as pedestrians or cyclists. Administrators can also retrieve video footage and audio to help resolve any incidents.
What Other AI Safety Features Has Samsara Announced?
Other than the multicam option, Samsara has introduced Weather Intelligence, allowing administrators to tap into real-time weather data pulled from the National Weather Service to view and alert workers of incoming threats that could impact their driving, such as the risk of fire and heavy rain.
Likewise, a safety coaching feature uses AI and automation to scale driver training and recognition. The AI is able to analyze risky driving events and send these to managers for review, and insight into big picture behavioral trends are provided so drivers can be coached based on their driving patterns.
Samsara’s driver app, too, is set for some upgrades. It will now include TikTok-style training videos that are designed to act as a companion for drivers throughout the day. Through the app, administrators can use recognition tools such as gift cards to reward good driving behavior.
To read about all of Samsara’s new features, check out its blog.
Drivers Are Becoming Increasingly Concerned For Their Safety
According to Fleet Owner, there was a 49% increase in fatal crashes on the road as of December 2024. With these kind of numbers, it is no wonder than driving ranks in the top ten of America’s most dangerous jobs.
Drivers are well aware of the dangers, too. A recent Samsara report found that 93% of drivers had experienced the negative effects of risky driving, such as vehicle damage or personal injury. 79% of drivers also reported that they’d experienced a “close-call” while driving in a distracted manner.
In the report, AI-powered detection systems emerged as the top solution for drivers to tackle road safety issues such as distracted driving, and many drivers thought it could play a role in educating drivers on safety procedures.
The new technology could therefore be highly effective in tackling many of trucking’s safety concerns. Likewise, with the trucker shortage expected to get worse, AI safety features could help companies retain and attract new drivers. According to a recent Tech.co survey, 11.8% of sector professionals are prioritizing staff recruitment and retention in June.
