Marketing

6 Ways to Manage Outsourced Public Content

By | Apr 22, 2017 at 10:30 am

When developing a blog for your company, it’s not uncommon to reach out to freelancers or agencies to get some help. So what does a founder do to maintain a consistent tone, vibe and voice of the culture of the company if they turn to outsourcing…

Business

Portland, Maine

Maine Startups Logged Zero VC Deals in Q1

By | Apr 21, 2017 at 8:30 pm

While investors poured $13.9 billion into venture-backed startups during the first quarter of 2017, none of those dollars found their way to Maine companies, according to the MoneyTree Report, a quarterly tally of VC deals from PricewaterhouseCoopers and CB Insights. It’s the first quarter in more…

Marketing

How Email Marketing Can Help You Reunite With Dormant Customers

By | Apr 21, 2017 at 7:00 pm

Customer acquisition is something every organization strives for. But do we give enough importance to customers whom we have already served or those who showed interest in our offerings in the past? The answer may vary from company to company, but facts state that…

Tech.Co Top Stories

Tech.Co Top Stories: Google Home, Netflix Employees, and Influencer Marketing

By | Apr 21, 2017 at 5:50 pm

It’s been a long week. You’ve been to endless meetings, boring sit downs, and pointless talks for more hours than you’ve slept, and things aren’t looking any easier next week. Fortunately, you’ve got the entire weekend to kick back, relax, and read some of…

Facebook

How Facebook’s Algorithm Makes Audiences Smaller But More Engaged

By | Apr 21, 2017 at 4:30 pm

For most startups looking for a seed round, an audience of at a few thousand early adapters is essential. And those users usually connect through the internet’s version of word-of-mouth: social media. In short, if you’re among the majority of startups that can’t land…

TechCo Spotlight 300×250

Startup Spotlight

Startup Spotlight: Daycations, Socks for Social Good, and Job Hunting

By | Apr 21, 2017 at 3:30 pm

In another installment of our weekly spotlight series, we’re taking a look at some startups that are finding new and creative ways to help people. From chilling poolside this summer at your favorite hotel to data-driven platforms that empower job-hunters, the well of innovation never…

Remote work

5 Tips to Help You Stay Ahead of Your Schedule

By | Apr 21, 2017 at 2:20 pm

Our schedule is an important resource that we can’t purchase, it often used ineffectively. Planning ahead the schedule of work is a great way for you to think about the goals you want to achieve daily, weekly, monthly or yearly. This puts you on…

Tips & How To’s

Work-Life Balance Is More Important Than Salary [Infographic]

By | Apr 21, 2017 at 12:50 pm

Despite its status as one of the most famous rambling of a psychotic killer, “All work and no play makes Jack a dull boy,” is an important mantra to live by, especially when working at a startup. Burning the midnight oil and foregoing sleep for…

Education

Phoenix

Arizona State and Draper University Team Up For Entrepreneur Dream Course

By | Apr 21, 2017 at 11:20 am

For college students, going to class and reading about building a business is one thing, but having the opportunity to actually build one of their own is quite another. Sure there are plenty of business courses that students can take to up their game,…

Healthy Entrepreneur

4 Ways to Cope With the Stress of Leadership

By | Apr 21, 2017 at 10:30 am

The freedom of being a leader comes with hidden shackles. Whether it’s the ties you feel to your investors or the commitment you feel to your supporters and employees, letting these people down is simply not an option as a startup founder. As a…

Diversity

NYC

Coalition for Queens Aims to Create a Diverse Tech Community

By | Apr 21, 2017 at 9:15 am

Having diversity within a company has proven to help the bottom line and can transform a community into a leading hub for innovation. We recently sat down for a Q&A with David Yang of Coalition for Queens, one of the eight Techstars Foundation Grantees, to…

Marketing

10 Ways to Generate More Sales From Your Landing Page

By | Apr 20, 2017 at 8:30 pm

When customers land on your page, you’re obviously hoping for conversions. However, if the site is too confusing or doesn’t explain what you do, it’s easy for customers to leave. After 15 years as president of a full-service digital marketing agency, the number one…

Startup

5 Strategies to Grow Your Startup Within a Local Community

By | Apr 20, 2017 at 7:00 pm

Attracting new customers is priority number one for startups. In this digital era, most marketers will advise you to invest in online strategies, such as running influencer marketing campaigns, using social media, and relying on PPC ads to bring customers to your storefront. Although…

Social Media

7 Ways to Keep Up With Social Media Trends

By | Apr 20, 2017 at 5:50 pm

Let’s face it, if your brand can’t be found online, your company isn’t going to survive long. In this day and age, a digital presence is a necessity for any budding startup. Even if you’re already online, keeping up with the trend of the…

Virtual Reality

National Geographic’s First VR Doc Features Endangered Elephants

By | Apr 20, 2017 at 4:30 pm

National Geographic Documentary Films’ first entirely VR documentary will premiere tomorrow, April 21, at Tribeca Immersive’s Virtual Arcade. Titled “The Protectors: Walk in the Ranger’s Shoes,” the documentary is directed by Academy Award winner Kathryn Bigelow, who’s rightly famed for “The Hurt Locker” and “Zero…

Tips & How To’s

34 Metrics That Startup Founders Need to Track [Infographic]

By | Apr 20, 2017 at 3:30 pm

Success as a startup is measured in a lot of different ways. Some people think a high valuation is the key to turning heads in the business world, while others believe traction is the only real way to make waves as a new company. But…

Healthy Entrepreneur

Steve Olsher on Developing a Healthy Mindset for Success – Interview

By | Apr 20, 2017 at 2:20 pm

Understanding your purpose, your own personal “What” is the key to happiness, so we asked thought leader Steve Olsher to give us some help. We sat down with Steve, a NY times bestseller of What is Your What, chairman of Liquor.com and radio host of Reinvention…