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Site123 Website Builder Review

A fast, though slightly limited way, to build a website

3 stars

One of the fastest ways to build a website

Site123 is a website builder that can give you a decent-looking website in literally a few minutes. Although it has a few quirks that keep it from being one of the best website builders around, this is certainly a speedy and easy to use website builder. It claims to be “By far the easiest free website builder” - a bold claim, given the success of website builders like Wix and Squarespace. Site123 is certainly simple to use, though - it lets you create a fully functioning website, blog or online store without any design or coding skills. Unlike a lot of other website builders, Site123 forgoes a drag-and-drop editing system in favour of a very straightforward sidebar editing system. You also get access to a wide range of apps and elements as well as a huge library of stock photos, all of which can be published on your website.

3 stars

One of the fastest ways to build a website


3 stars

Design Flexibility

3 stars

Value for Money

2 stars

Help & Support

3 stars

Ease of Use

4 stars
Compare Website Builder Scores


  • Makes it incredibly fast to build a website
  • Easy to integrate apps and widgets
  • Speedy and helpful ADI system


  • Slightly dull templates
  • Restrictive template approach
  • Editor function lacks depth

In this review:

What is Site123?

Website builders are designed to take the pain out of constructing a website, and Site123 website builder is no different – it can give your business, blog, or store an online presence in a matter of moments.

By removing the coding and designing aspects, Site123 makes creating, editing and maintaining a website incredibly straightforward – turning something incredibly complicated into a matter of a few clicks.

In fact, Site123 claims to be easier than most of its competitors by taking care of a lot of the work in the background, leaving you to get on with adding your content and editing your site’s design. This sounds great, but we found some mixed success in how it’s implemented.

Want to find out more about website builders? Learn why we think website builders are the best way to create a website

Start Building Your Website with Site123 Today

Site123: What We Like

Site123 is best suited to someone who wants a very specific, pared-down version of a website builder.

Very Straightforward Editor

Instead of a drag-and-drop editor (favored by most website builders), Site123 uses a sidebar-controlled system. It feels, initially, like an unusual approach, but it becomes second nature in no time.

You can change the layout of each page by navigating through a series of submenus (all of which are explained at the outset) and then you’re free to add content, images and videos.

Speedy Setup

It’s remarkably fast to create a website on Site123. If you need to get online quickly, ahead of all other considerations, then Site123 might be the perfect website builder for you.

Strong eCommerce

Setting up an online store is very straightforward. In fact, when you select an online store template, Site123 takes care of most of the setup for you. All you have to do is add the products and any stock-keeping tracking you might want to have.

Fast ADI

ADI stands for Artificial Design Intelligence – it’s basically the way website builders interpret the information you give them. From this, the website builder creates a template specifically for your website.

Site123’s ADI will help you build the specific type of website you’re after, in the industry you’re looking to operate in. It’ll also pre-load some content, like your website’s name and contact details as well as adding example products or blog posts.

Site123: What We Don't Like

As we mentioned above, Site123 isn’t perfect and won’t suit everyone, particularly if you have a strong design eye.

Site123 Templates

If we’re honest, Site123’s templates are a little bit predictable. None of them jump out and grab you, like some of Squarespace’s do, for example.

They’re not bad, and they provide a perfectly acceptable user experience. But these days, users expect to build and use websites with a little bit of sparkle.

The templates, as well as being uninspiring, don’t allow for much customization. You can change the basic layout of each page within the templates, but there are typically only five or six layouts to choose from – and most simply change the position of your images.

This is where the lack of a drag-and-drop editor really shows.

Slightly Confusing Sidebar

Finding your way around the sidebar editor is a bit confusing. It’s difficult to pinpoint exactly where the element you want to change is held – is it in the Pages menu? Or in the Design menu?

You’ll likely get used to after a while, but it shouldn’t be this hard for first-timers to using the service.

Who Is Site123 Best For?

Site123 is an ideal choice for someone looking to build a website quickly and easily, but isn't too fussed about in-depth customization or advanced features.

As such, it might be a good choice for someone who has never built a website before, and isn't looking to go straight in at the deep end. It explains its features and customization options well, and you certainly won't have to do any coding.

However, if you want to build a truly world-class website, we'd advise you to look elsewhere — try Wix or Squarespace. Site123's simplicity is a double-edged sword and it can often limit the amount of overall control you exercise over your site.

We compare all the best website builders on the market, and this is how Site123 stacks up to its competition.

Scroll horizontally to view the whole table on mobile devices




1&1 Ionos




Wix website builder logoweebly website builder logosquarespace website builder logo1&1 Ionos website builder logoWordpress website builder logoGoDaddy website builder logoSite123 website builder logo
Test score4.5 stars4 stars4 stars4 stars3.5 stars3 stars3 stars
VerdictComfortably the best website builder we've tested, and brilliantly simple, even for beginnersAnother great website builder that's also very approachable for first-timersStands out with its attractive templates, though not quite as well-rated as WixA great system for producing an e-commerce websitePerfect for blogs, but can be fiddly for other types of siteSome big improvements to templates in the past year, but a little light on featuresCan help you build a website, but the options are more limited compared to rival website tools
Number of templatesOver 50056914332908188
Portfolio sites
Business sites
Ecommerce sites
Features4 stars5 stars4 stars3 stars4 stars2 stars3 stars
Design Flexibility4 stars5 stars4 stars3 stars3 stars3 stars3 stars
Value for Money4 stars3 stars4 stars3 stars4 stars2 stars2 stars
Help and Support5 stars4 stars4 stars5 stars4 stars2 stars3 stars
Customer Score5 stars4 stars4 stars5 stars3 stars4 stars3 stars
Ease of Use4 stars3 stars4 stars4 stars3 stars4 stars4 stars
Free plan14-day free trial30-day free trial
Paid plan (monthly)Starts from $8.50Starts from $5Starts from $12Starts from $7Starts from $4Starts from $5.99Starts from $10.80
Try it TodayVisit WixVisit WeeblyVisit Squarespace*Visit 1&1 IonosVisit WordPressVisit GoDaddyVisit Site123


*Use code ‘TECH10' for a 10% discount on Squarespace

Site123 vs Other Website Builders

Site123 is a good website builder, and you'll certainly be able to create a decent website using it. However, we think some of its competitors will be better alternatives for most people. Site123's greatest strength, its speedy customization is also its greatest weakness as it lacks the real deep customization options of other website builders. So here's a more detailed look at how Site123 stacks up to its competition.

Wix website builder logo Wix Website Builder

Score: 4.5 stars

Wix is a brilliant all-round website builder. It's simple to use, with an intuitive drag-and-drop editor and well-explained menus, but it doesn't sacrifice on customization or its feature set.

With competitive pricing and great support options, Wix would make a fantastic choice for everyone from bloggers, to photographers, business owners and more.

To find out more about Wix, check out our full review.

weebly website builder logo Weebly Website Builder

Score: 4 stars

Weebly is a website builder created with customization in mind. If you want your website to be as unique as you are, Weebly's extensive design options make creating a brilliant-looking website straightforward and enjoyable.

One big advantage over Wix is that Weebly offers unlimited storage on all of its plans, which makes it ideal for anyone who wants to upload a lot of content to their site — photographers, for example.

Take a more in-depth look at Weebly in our full review.

squarespace for ecommerce logo Squarespace Website Builder

Score: 4 stars
Squarespace might not have as many templates on offer as Wix or Site123, but all of them are a delight to use and look at. Put simply, if you want a great looking website above everything else, Squarespace is your best bet.

Squarespace is also a fantastic choice if you want to use your website to sell products, with a great product management system and easy-to-use accounting and payment services.

Find out more about Squarespace in our full review.

Site123 Pricing

There’s a free package with Site123, and it might be better to start with that to find out if it is the right website builder for you – but don’t get too invested if you’re not sure, as you cannot easily export your published website to a different hosting platform.

Plan name

Price (per month)

Best forDescription
Free$0Just trying it outThis should only be used to give Site123 a trial. Your site will be plastered with the company's branding and you only get 500 MB storage and 1GB bandwidth.
Basic$10.80Personal useGives you access to ecommerce functions – but only allows 10 orders per month, restricts you to 10GB storage, and just 5GB bandwidth – if we’re honest, this isn’t a great choice. It’s way too limited and leaves Site123 branding on your site.
Advanced$16.80Small businessesRemoves the Site123 footer tag, triples the storage and bandwidth limits and allow 50 orders per month. It's expensive compared to some rivals
Professional$22.80Larger businessesTriples storage and bandwidth again but you're still limited to 500 orders per month. You can publish your site in three additional languages, though. Again, you can get better value elsewhere.
Gold$28.80Established businessesUnlimited orders, but there's no unlimited storage as you're restricted to 270GB. It’s better, but still expensive for this level of features.


Is Site123 Easy to Use?

As Site123 sells itself on ease of use, so it’s unsurprising that setting up an account is remarkably straightforward. You simply create an account (you can even sign in with a Google or Facebook account), then choose what sort of website you want to create.

You pick a name and a template for your site to get started – the templates on offer will be smartly filtered based on the type of website you want to create.

Next is a very quick introduction to the sidebar functions and which aspects of the website they control – then you’re off to the races.

If you want to stick to a free plan, there’s no need to add a credit card (unlike, say, GoDaddy, which demands one). You will be automatically signed-up to the rolling free plan and you’ll get given a domain based on the name of your website – in our case it was “” for our imaginary online headphones store.

It is, even for a website builder that prides itself on simplicity, remarkably straightforward and swift. We managed to create the shell of our website in far less than five minutes.

Site123: The Verdict

Site123 is far from perfect – it doesn’t allow you levels of customization which, by now, have become de rigueur in the world of website builders. However, what it lacks in customization options it gains in being straightforward.

Still, if you want to run an online store, and don’t mind the slightly expensive packages, Site123 might have everything you’re after.

Build Your Dream Site in Seconds with Site123

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