The best AI tool for businesses in 2025 is Gemini, due to its excellent coding abilities, top-of-the-line image generation, and integration with existing Google productivity tools. Users can get started with Gemini for free, while its paid plans start at $19.99 per month (currently available with one month for free).
However, Gemini is far from the only tool on the market. Depending on your business case, there are dozens of alternative options that are worth looking into. For businesses looking to build a website with AI, Wix has a lot to recommend it. At the same time, users that want to build their own apps should consider Base44.
With AI now table stakes for businesses in 2025, I’ve put together a guide to the best AI tools for your business, with a close look at several different platforms to suit different business cases.
1. Gemini – Best Overall AI Tool
- Price from: Free
Gemini is our pick of AI tools for businesses in 2025. It’s an all-in-one AI chatbot in the mold of ChatGPT or Claude, but what really sets it apart is its image generation, coding capabilities, and deep integration into the Google suite of workplace products.
Pros:
- Great at coding
- Very quick and creative
- Excellent image generation
- Free to use
Cons:
- Hallucinations common
- No build-your-own chatbot tool (yet)
- No customer support
- Free plan available
- Google AI Pro: $19.99/month
- Google AI Ultra: $249.99/month
What’s so good about Gemini?
Perhaps the single biggest thing to recommend Gemini is its deep connection with other apps in the Google Workspace, such as Pages, Sheets, Gmail, and more. Users that already leverage these tools will get a huge shot in the arm from a productivity standpoint.
For instance, use Gemini with Sheets to get suggested enhancements in real-time, which is perfect for people who are less adept at writing.
Gemini is primed and ready to receive prompts, instructions, and more, in order to improve the document that I’m currently working on. Source: Tech.co testing
Gemini also boasts some seriously impressive image generation capabilities. Owing to its built-in image generation model, Imagen, the platform can spin up hyper-realistic images from written prompts in a matter of seconds. As part of putting together this article, I took Gemini’s image creation for a spin.
From the prompt above, it took Gemini 12 seconds to generate the following image. Source: Tech.co testing
I decided to test ChatGPT (albeit, the free version) with the same prompt. It took over three minutes for the platform to generate the below image. While the image quality is better, it fundamentally misunderstood a key component of the prompt; namely, the presence of a human band.
The human band of my prompt is conspicuously absent in this effort from ChatGPT. Source: Tech.co testing
How much does Gemini cost?
As with many of its contemporaries, users can get started with Gemini for free, albeit there are limitations. After that, there’s the Google AI Pro plan, which starts at $19.99 per month, and is currently available with an extra month for free.
At this tier, you’ll get access to the most up-to-date Gemini model — currently 2.5 Pro — as well as deep research capabilities and access to Flow, the platform’s filmmaking tool.
The next tier up, Google AI Ultra, will set you back to the tune of $249.99 per month — although, you can currently get three months for $124.99 per month. It’s a massive increase, which will get you access to “state-of-the-art” video generation model Veo 3, and Gemini 2.5 Deep Think, Google’s “most advanced reasoning mode.”
Does Gemini have a free plan?
Yes, Gemini has a free plan. It’ll give you access to its 2.5 Flash model, limited access to 2.5 Pro, image generation with an earlier version of Imagen, deep research capabilities, and more.
However, enterprises that are looking for a chatbot to bolster their operations might find the free plan a bit too lightweight for their needs. Depending on the size of your business, we would recommend Google AI Pro, which unlocks some great features at a reasonable price.
2. ChatGPT – Best AI Search Engine
- Price from: Free
ChatGPT is the most popular AI chatbot in the world by some distance, with its release in late 2022 considered by many to be the moment that AI truly arrived. Due to first-mover advantage and dominant market share, ChatGPT also has the largest data source out of all the providers on this list. Thus, it is the most accurate and efficient AI search engine.
Pros:
- Powerful LLM
- Regular updates
- Create your own GPTs
- Very scalable
- Large context window
Cons:
- Sometimes servers crash
- Phone number required
- No real-time internet access on the free plan
- Free plan available
- Plus: $20/month
- Pro: $200/month
What’s so good about ChatGPT?
In 2024, OpenAI laid down a gauntlet when it claimed that it was coming for Google’s search engine crown. Flash forward a year later, and the tide is certainly turning. According to recent research, 77% of Americans who use ChatGPT use it as a search engine, indicating a massive shift in user behavior.
It’s not hard to understand why. In the last three years, OpenAI has accumulated massive amounts of data to train its models. Because of this, it is a highly effective search engine tool, delivering accurate results to complex and niche questions in a matter of seconds. For this article, I put the capabilities of its free version to the test.
As something of an amateur cook myself, I was reasonably impressed with the bolognese recipe! Source: Tech.co testing
The platform generated the above ingredients list and recipe in under a second — an outstanding turnaround. I thought the suggested prompts were a neat touch as well. I decided to try one out.
Again, I’m pretty confident that this would yield a great bolognese! Source: Tech.co testing
Again, this follow-up prompt took under a second and delivered an effective, detailed answer to my query. While we certainly would not recommend it here at Tech.co, I can see why so many people have started to use ChatGPT as a therapist.
How much does ChatGPT cost?
ChatGPT will let you get started for free, which should suit most casual users. After that, there’s ChatGPT Plus, which starts at $20 per month, and unlocks access to the advanced GPT-4o model. Next, it’s ChatGPT Team at $25 per month. With this, you’ll get access to a collaborative workspace to suit multidisciplinary teams.
Finally, there’s ChatGPT Pro, which will set you back $200 per month. If you’re prepared to pay this, however, you’ll get your hands on unlimited access to the most advanced models, such as o1 and “pro mode.”
Does ChatGPT have a free plan?
Yes, ChatGPT does have a free plan. You’ll get access to GPT-3.5 and GPT-4o mini models, and limited access during periods of peak demand. While the free plan should be sufficient for most solo users, businesses will want to think about opting for one of the paid plans, such as ChatGPT Team ($25 per month).
Pros
- Very easy to use, even for beginners
- Affordable starting price
- Integrations with HubSpot, Slack, X, and more
Cons
- Very limited customization options
- No plug-ins or add-ons available
- Free plan available
- Starter: $16/month
- Builder: $40/month
- Pro: $80/month
- Elite: $160/month
What’s so good about Base44?
Base44 will allow you to build your own full-stack web apps from a simple written prompt, meaning that no technical expertise is required. It’s a great solution for both software novices and developers alike, as it allows you to quickly validate a product idea without the need to code.
I spent some time on Base44 as part of the research process for this article. To test it out, I wanted to create a simple flashlight app. Find out how I got on below.
Base44 brought my flashlight app to life in about five seconds. Source: Tech.co testing
I was pretty impressed with the fruits of Base44’s labor, but I did run into some difficulties while trying to refine the finished product. To be specific, the platform was unable to fix some of the additional lighting modes that I had requested.
Base44 couldn’t get to grips with my request to fix the additional light modes. Source: Tech.co testing
Ultimately, I ran out of free credits before Base44 could resolve the issue that I was experiencing, which was quite frustrating. Nonetheless, for a free plan, it’s pretty hard to argue with Base44’s ease of use and efficacy.
How much does Base44 cost?
Casual or some-time users will probably find Base44’s free plan sufficient for their needs. If you’re looking for higher limits or a bit more functionality, however, opt for one of the paid plans. The first one, Starter, starts at $16 per month, and you’ll get access to 100 message credits and 2,000 integration credits per month.
After that, there’s the Builder plan ($40 per month). This will unlock backend functionality, meaning that you can make substantial changes to how your app operates. Then, it’s Pro, which ups the ante and the price ($80 per month). Your integration credits jump to 20,000, and you’ll get early access to beta features.
Finally, you have the Elite plan, which starts at $160 per month. This is built for users that wish to scale their app and require dedicated support.
Does Base44 have a free plan?
Yes, Base44 does have a free plan. It’s a decent offering, which does limit the amount of follow-up prompts you can use for a particular project, but nonetheless produces pretty creditable work.
Pros
- Integrates seamlessly with chosen apps
- Writing improvements suggested in real-time
- Faultless spelling and grammar checker
Cons
- Suggestions can impede creative writing
- Plagiarism checker is not totally reliable
- Can slow down performance
- Free plan available
- Pro: $12/month
- Enterprise: no public pricing
What’s so good about Grammarly?
Not only does Grammarly excel as a basic spelling and grammar checker, but it actually offers suggestions to improve your writing in real-time, with detailed explanations as to why it made the suggestions in question. I took the free version for a spin as part of the research process for this article.
Here, you can see that Grammarly flagged several instances where my writing can be tightened up or changed completely. Source: Tech.co testing
Once I’d downloaded the app, it couldn’t have been simpler for me to enable the Grammarly plugin in Google Docs. Within minutes, I was getting suggestions for how to improve my writing, alongside any spelling or grammatical mistakes.
How much does Grammarly cost?
After its free plan, which will capture any mistakes the writer makes in real-time, there are two paid Grammarly plans. The first, Pro, starts at $12 per month and comes with unlimited personalized suggestions, plagiarism and AI content detection, and the ability to generate text with 2,000 available AI prompts.
After that, there’s the Enterprise plan, which has no public pricing. Opt for this plan and you’ll get dedicated support, data loss prevention, custom roles and permissions, and more.
Does Grammarly have a free plan?
Yes, Grammarly has a free plan. At this tier, the platform will capture spelling and grammatical errors, get a feel for your tone of voice, and generate text with up to 100 AI prompts. It’s a great solution for people who are fairly confident with writing, but users who want to really improve should think about opting for the Pro plan ($12 per month).
5. Wix – Best AI Website Builder
- Price from: Free
Wix is a favorite of ours here at Tech.co. The website builder is robust, relatively easy to use, and offers some great features at reasonable prices. It’s also our pick of the best AI website builders, due to its unbeatable tools for generating and editing content.
Pros
- Generates 3 website template options with Wix ADI
- Excellent post-setup design functionalities
- AI text and image generators
- Built-in ChatGPT capabilities
- Alternative layouts tool
- AI generate product descriptions
Cons
- Paid plans are expensive compared with competitors
- No copy generation during Wix ADI set up
- No AI logo generator
- Light: $17/month
- Core: $29/month
- Business: $39/month
- Business Elite: $159/month
- 10% off any plan with code TAKE10
- 14-day free trial
What’s so good about Wix?
Wix is a robust, feature-rich website builder with a glut of excellent AI-enhanced tools. Among them, you’ll be able to get a full site online in just a few short prompts, as well as regenerate or tweak your existing design to get it as close to your vision as possible.
The Wix website editor offers a clear, comprehensive way to design your site. Source: Tech.co testing
Other AI enhancements include the AI image editor, which allows you to remove backgrounds and other specific components from full images. There’s also an AI section generator for spinning up whole sections in a matter of seconds, which is perfect if you want the ability to piece together your site but don’t know where to start from a design standpoint.
How much does Wix cost?
Wix has a generous free plan, which will allow you to use its suite of AI tools. It also has four paid plans, starting with the Light plan ($17 per month). With this, you’ll get some rudimentary marketing tools, a free domain for one year, and more.
After the Light plan, there’s the Core plan, which starts at $29 per month. This unlocks ecommerce functionality and ups some of your existing limits, such as storage space.
After Core, the next plan up is Business. For $39 per month, you’ll get your hands on 100GB of storage space, more advanced ecommerce tools, 10 site collaborators, and more. And finally, there’s the Business Elite plan ($159 per month). For a significant increase in price, you’ll unlock advanced marketing and selling tools, an advanced developer platform, and much more.
Does Wix have a free plan?
Yes, Wix has a free plan. As website builder free plans go, it’s up there with the best. As a matter of fact, we rated it our favorite free website builder of 2025.
6. ClickUp – Best AI Task Manager
- Price from: Free
ClickUp is one of our favorite project management tools. It offers great pricing, ease of use, and some really nifty AI tools — under the ClickUp Brain umbrella — that make it easy to juggle different tasks, projects, and teams.
ClickUp is project management software that combines simple project updates and status alerts with quite sophisticated cross-team collaboration and task-tracking functions. Its cloud-based software can neatly suit small, growing or large businesses – there's even a great free tier you can try, and paid plans are exceptional value.
- Free plan available
- Unlimited plan: $7/user/month
- Business plan: $12/user/month
- Enterprise plan: Contact Sales
What’s so good about ClickUp?
ClickUp is one of our top-rated project management tools. Users will get the benefit of ClickUp Brain, its native AI chatbot that integrates with every component of the platform. As with ChatGPT, you can ask ClickUp Brain a question about your operations and it will crawl your business workplace to quickly surface the answer that you’re looking for.
ClickUp Brain, which the company refers to as an “AI neural network,” in action. Source: ClickUp
The platform also recently unveiled Brain Max, which it has dubbed “one AI app to rule them all.” This feature works with several different large language models (LLMs), including Gemini, ChatGPT-5, DeepSeek, Claude, and more.
It also works with different programs from across your workspace, including Figma and Dropbox. With this combined intelligence, you can work cross-platform in a truly joined-up and seamless way. According to the ClickUp website, in terms of time, it could save you more than one day per week.
How much does ClickUp cost?
ClickUp has four plans in total, one of which is free. After that, there’s the Unlimited plan ($7 per user, per month), the Business plan ($12 per user, per month), and the Enterprise plan, which has no public pricing.
The right plan for you will depend on a few factors, including business use case and size of team, but to get access to ClickUp Brain, you will have to buy it as a separate add-on. At the time of writing, that will cost you $9 per user, per month, for AI Standard and $28 per user, per month, for AI Autopilot.
Remember, you will need to pay this in addition to the cost of your ClickUp membership, as ClickUp Brain is not currently available to free users.
Does ClickUp have a free plan?
Yes, ClickUp has a free plan, and it’s one of the better free project management tools. However, you will not be able to access ClickUp Brain on the free plan.
Are There Any Other AI Tools Worth Knowing About?
Of course, there are still many more tools out there for you to explore, with new use cases springing up all the time. Below, I’ve outlined some of our favorites here at Tech.co.
- Midjourney — Midjourney is an AI image generator, which has found particular popularity among artists, designers, and other creative types.
- Beautiful.ai — this program is specifically aimed at upping your slideshow game. It’s a must for employees who frequently lead pitches.
- Otter.ai — an AI platform and plugin that provides real-time transcription of meetings, as well as meeting summaries.
- Consensus — a great resource for students, Consensus is a search engine that pulls information from published scientific research papers.
What To Do Before You Start Using AI Tools at Work
AI is great, no question. It’s a proven timesaver and productivity booster, with our original research showing that 44% of businesses reported “very high” or “high” returns on investment from their AI initiatives in 2024.
But it is not yet the silver bullet solution that many have hoped. In fact, the premature and poorly thought-out deployment of AI is actually costing businesses in AI debt, in which the time and cost that it takes to undo the impact of inadequate, AI-generated work begins to eat into your bottom line.
That’s why it’s essential that businesses properly plan out their AI adoption and implementation strategy before they get the checkbook out.
Not only can AI debt have a damaging impact on team morale and company output, but it can also compromise your already vulnerable cybersecurity defenses. And as we’ve discussed in this guide, the costs of a potential data breach are often terminal for a business.
Verdict: What Is the Best AI Tool for Businesses in 2025?
The best AI tool for businesses is Gemini. The Google chatbot can lay claim to stunning image generation that puts it above the likes of ChatGPT, and has the added bonus of integrating seamlessly with the rest of the Google suite of products.
What’s more, Gemini will let you get started for free, and its first paid plan comes in at a pretty reasonable $19.99 per month.
However, we understand that Gemini might not necessarily be the perfect fit for you and your business. For instance, if you work as a software developer and need to quickly validate products, you might be better served opting for Base44.
At the same time, if you’re trying to get your writing career off the ground, Grammarly could be a great place to start.