The 4 Principles of Startup Sales
Having a great service or product that people will love is only half of a winning startup. Getting the people to understand
Adam is a writer at Tech.co and has worked as a tech writer, blogger and copy editor for more than a decade. He was a Forbes Contributor on the publishing industry, for which he was named a Digital Book World 2018 award finalist. His work has appeared in publications including Popular Mechanics and IDG Connect, and his art history book on 1970s sci-fi, 'Worlds Beyond Time,' is out from Abrams Books in July 2023. In the meantime, he's hunting down the latest news on VPNs, POS systems, and the future of tech.
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Corporations Now Think Startup Partnerships Are ‘Mission Critical’
Corporations are notoriously slow moving beasts, but one stereotype about them can finally be swept under the rug: A
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Why You Should Care About the ‘Chief of Staff’ Position
Every organization out there has a slightly different interpretation of a job title and its description. The importance of
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Why Self-Driving Vehicles Will Massively Dent the U.S. Economy
Self-driving vehicles are poised to become the next big thing for plenty of reasons, not the least of which are the
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Back Channel Reference: How It Works
Hiring is one of the worst parts of middle management within a business. First, it's totally unavoidable, particularly in a
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The Gap Between Good and Great Facebook Content Is Getting Worse
I've already taken a look at the data uncovered in a series of studied that Universum reported on last month. But one chart
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Growth Hacking Turns Unethical Reaaaaally Easily
Eggless mayonnaise startup Hampton Creek is facing a PR crisis right now: The startup hired contractors to buy hundreds of
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Why Scaling Fast Is Nearly Impossible
Startup Genome analyzed surveys from 3,200 startups to conclude that, of startups that failed, 70 percent did so due
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5 Time-to-Value Hacks
"Time-to-value" is the term that refers to the length of time it takes a customer to get the full value of a given product
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Editor: The ‘Boston Globe’ Needs to Be “More Like a Startup”
Newspaper cultures need to change fast in order to keep up with rapidly worsening media atmosphere. Facebook's crackdown on
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Why Airbnb Will Move Beyond Home Rentals
Airbnb is in rare company among startups: It's actually disrupted an industry, unlike most "disruptors" in the business.
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The Importance of Walking the Data-Driven Tightrope
Startups love being data-driven. Businesses in general love it, and the adjective would be a buzzword by now if it weren't
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3 Tips for Establishing Rapport During an Interview
Dana Stalder, of Matrix Partners, recently discussed the best ways to conduct an effective interview, drawing on hiring
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Video News: ‘Funny or Die’ Cuts Staff, LinkedIn Adds Video
Another day, another major social media platform jumps into video: LinkedIn has announced the release of a standalone iOS
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Video Storytelling Will Get You Hired
Visual storytelling—through photos or videos, but mostly video—can get a journalist in media hired, a fact that likely
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Instagram Copied Snapchat So Bad They Even Stole the Name
Instagram's blog today didn't say "Today, we’re stealing Snapchat Stories, a feature that lets you share all the moments
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Seattle’s Top Ten Startup Founders Over 40
Mention the term "startup founder" to someone at random, and they'll likely conjure up an image of the cast of HBO's
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Why Influencers Are Increasingly Important in 2016
The life of the media influencer is rough. Not literally, for the most part, since it just involves being internet-famous
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Top 13 U.S. Cities for Raising Startup Capital
Get ready to not be surprised:Â We have a look from Funders Club at the top cities in America that founders can
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Is Your Startup Giving U.S. Employees Election Day Off? Sign Here.
If your tech startup or VC firm is giving their employees the day off to vote on the  U.S.'s official upcoming election
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Digital Marketers: Figure Out Audience Engagement Already
Keeping customers interested in your company is one of the most difficult parts of running a business. And while most people
