VPN Usage in Russia and Ukraine Has Skyrocketed

Due to the Russian invasion of Ukraine and the stringent internet laws, citizens of both countries are using VPNs a lot.

Citizens of Russia and Ukraine are trying to get around increasingly strict internet laws by utilizing VPNs in record numbers across both countries.

The Russian invasion of Ukraine has had a wide range of surprising consequences. Scores of tech companies have pulled out of the area in an effort to show solidarity with the Ukrainian people, leading to an inability to access services like Netflix, PayPal, and many others.

Subsequently, citizens of both countries have turned to Virtual Private Network (VPN) services in hopes of dodging the bans put in place by the government.

VPN Usage Is Way Up

According to research from Top10VPN, VPN usage is way up since the start of the conflict in Ukraine, particularly in the two countries involved. In Russia, the data shows that demand for VPN services peaked at a staggering 1,092% increase compared to pre-invasion numbers, as seen in the chart below. This is likely to do with the increasingly strict bans on foreign social media platforms like Twitter and Facebook, as well as the blocking of other media sources.

“Our analysis of Russia’s central register of blocked sites shows that the Kremlin has blocked over 200 news and financial sites since the invasion, including BBC News, Deutsche Welle and Voice of America Russian-language sites.”

In Ukraine, internet access has obviously been disrupted by the invasion of Russian forces, which has also pushed more and more Ukrainians to use VPNs. In fact, that data shows a similar increase, with demand increase peaking at 609% higher than the daily average in early February.

Russian VPN Demand Chart

Why is VPN usage way up?

A virtual private network (VPN) service is designed to protect and encrypted your online activity, but it can also be used to surf the web from somewhere other than where you are. These services allow you change your geolocation on your device, so you can be online in the US, the UK, or pretty much anywhere else your VPN has servers.

Subsequently, when strict internet laws and Russian invasions impede your ability to access the web, a VPN can allow you to gain access to services that may have been banned or blocked in your country.

“Whenever authoritarian regimes around the world try to control the populace by disrupting internet access, people turn to Virtual Private Networks (VPN) services in order to circumvent restrictions,” read the research from Top10VPN.

Simply put, VPNs are designed to make internet access a little easier when things get hectic. However, there are also a few other perks to VPNs, including gaining access to different streaming libraries from foreign countries and getting deals on travel. You can even secure your business’ sensitive information when your team works from home, a valuable tool for any company looking to provide hybrid work options for its employees.


Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

Lyft Launches “Fully Flexible” Work Option for All Employees

Employees will be allowed to work from home, from the office, or a combination of the two for the foreseeable future.

Well, at least one company understands what its employees wants, with Lyft announcing that its employees would be given the option to work from home, work in the office, or set up a hybrid combination of the two.

With COVID-19 cases on the decline, many businesses around the world are calling for employees to return to work. Even President Joe Biden called for employers to start transitioning teams back into the office. However, studies show that the majority of workers are adamant about staying home and not returning to their commutes.

Fortunately, Lyft got the memo and has just announced that all its employees will have the “fully flexible option” to choose how they will work for the foreseeable future.

Lyft Announces “Fully Flexible” Work Model

In a company blog post, Lyft announced that all employees on its staff would have access to a “fully flexible” work schedule. This means that nearly every single employee will be able to work fully from home, fully in the office, or work in both as they see fit.

“Almost all new and existing team members will now have the choice of where to live and where to work — Lyft employees can work from the office, at home, or any combination of the two,” read the post.

With nearly 5,000 employees across the country, this is a substantial move by Lyft that could have a positive impact on the new work schedule policies of other companies. Tech giants like Apple and Google have not provided the same kind of flexibility, announcing plans to return to the office in April now that cases are so low.

Should businesses embrace hybrid work?

In so many words, yes absolutely. While cases going down may make it seem like returning to the office is a good idea, hybrid work has become one of the primary tools for businesses to stay competitive and show their teams that they care.

“A flexible workplace strikes the right balance between trust and choice — helping us do our best work while attracting and retaining top talent,” said Kristin Sverchek, President of Business Affairs at Lyft.

In all seriousness, studies have shown that employees are serious about hybrid work. Many are willing to quit if they aren’t provided with a flexible schedule option and your competitors could be poaching your employees who aren’t interested in returning to the office.

Still, many businesses aren’t prepared to offer hybrid work due to technological and cultural obstacles at the company. Fortunately, tools like remote access software, and VPNs can go a long way in helping you set your business up for success when it comes to hybrid work.


Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

Amazon Has Acquired Ecommerce Startup Veeqo

The deal went through in November, but the news flew under the radar until an investor confirmed the deal earlier this week.

Amazon could substantially expand their dominance over the ecommerce market, as the Seattle-based tech giant has announced the acquisition of Veeqo, a UK-based ecommerce startup.

Everyone knows that Amazon has been pretty acquisition happy over the last few years. From Whole Foods to MGM Studios, the ecommerce behemoth has been snatching up as many verticals as possible to make itself even more competitive in as many industries as possible.

Now, it seems to be expanding one of its core functionalities, online shopping, even further with the acquisition of Veeqo.

Amazon Acquires Veeqo

Announced last November, news of the deal was somehow lost amongst the Black Friday deals and holiday insanity with few, if any, news outlets covering the acquisition. Fortunately, an investor in Veeqo confirmed the deal earlier this week, and now we’ve got a bit more information about what the deal entails.

For one, Veeqo is an ecommerce service company that provides tools to sellers, not only on Amazon, but on other platforms like Walmart, eBay, Etsy, and Shopify. Subsequently, Amazon is likely trying to get a piece of the pie when it comes to purchases made on its competitors.

“We look forward to discovering all the ways we can work with Amazon to build on our existing tools, develop new services and, ultimately serve you better,” said the Veeqo Team in a statement.

The overall plan for Amazon is likely to add Veeqo to its Multi-Channel Fulfillment program, which allows sellers to sell via Amazon services, even if they aren’t on the actual Amazon page.

What does this mean for the ecommerce market?

Let’s be honest, Amazon already has a strangle hold on the ecommerce market, so this acquisition isn’t going to be a tipping point for major competitors or small businesses moving forward. Amazon already represents 40% of the US ecommerce sales, so there’s only so much further they can establish themselves in the industry.

Still, the fact that Amazon will be better set up to not only earn from its own platform, but also from its competitors’ platforms isn’t nothing. Whether it gives them an even stronger edge over everyone or facilitates a more communal industry remains to be seen, but it’s Amazon, so the former makes more sense.

Either way, your own small ecommerce business efforts shouldn’t be largely affected. In fact, this likely means that you’ll be able to set up an online store even easier, whether you use Amazon’s services or not.


Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

QuickBooks Now Integrates With PandaDoc for Easier Document Creation

The integration will unlock a wide range of document management features that can help you run your business better.

Document management just got a bit easier, as QuickBooks has announced that the accounting software platform will now integrate with PandaDoc.

During the pandemic, business resources have continued to thrive. With more small businesses getting off the ground and other organizations in need of tools that can be used from home, platforms and software like QuickBooks have added integrations, updates, and more to alleviate the strain of hybrid work.

Now, the popular accounting software platform is adding even more functionality, as PandaDoc has announced it will officially integrate with QuickBooks.

PandaDoc Integration QuickBooks

PandaDoc Integrates with QuickBooks

Announced earlier this week, PandaDoc will officially integrate with QuickBooks to more easily and efficiently manage documents in the accounting platform. The integration is aimed at helping small and medium-sized businesses to consolidate software for simple processes.

“Our integration with PandaDoc is another step towards delivering solutions that fit the specific needs of mid-sized businesses with ease and efficiency,” said Kelly Vincent, Vice President of Mid-Market Small Business at Intuit in a press release. “The flexibility of PandaDoc, coupled with the goodness of QuickBooks Online Advanced, enables our platform to become the single source of truth for document management.”

The integration, dubbed PandaDoc Connector for QuickBooks, should be available right now. Just simply visit the QuickBooks app store, select PandaDoc, sign in to your account, and you’ll be on your way.

What does this integration do?

So what can this integration actually do to make your document management a bit easier in QuickBooks? You’ll open up a wide range of helpful functionalities when you pair these two platforms. Here’s a breakdown of everything PandaDoc can do in QuickBooks to help your business out:

  • Customize document templates with font, color, size, and logo images
  • Automate document creation along with QuickBooks workflows
  • Specific which data is for customers and which is for internal use only
  • Ensure better document accuracy with all data imbedded in a document
  • Get insights and notifications when customers interact with documents

Simply put, this integration could really open up your QuickBooks Online account to make your business life a lot easier. If you haven’t tried out the popular accounting software, we’ve done some thorough research, comparing it to other QuickBooks alternatives, so you can see if it’s a good fit for your business. Our two cents? It’s one of the best accounting software options out there, so we’d recommend giving it a shot if you’re in need.


Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

Chrome Will Soon Be Faster Than Safari, According to Google

Google announced that Chrome tested better than Safari on Apple's speed test, further establishing it as the best browser.

Chrome continues to assert its dominance in the industry, as the Google-powered browser has launched an update that, according to Google, makes it faster than Apple’s Safari browser, even on Apple devices.

To say Google Chrome is popular would be a dire understatement. The browser boasts 66% of market share, making it twice as popular as all of its competitors combined. Yes, all of them.

Apparently though, the lead can’t be big enough, as a recent update to Chrome will, according to Google, make the browser significantly faster, even faster than Safari when being used on Apple devices.

Google Chrome Update Makes It Faster

According to a Chromium Blog post this week, Google announced that the newest Chrome update — dubbed M99 — set a speed record on Apple’s Speedometer benchmark with a score of 300. In laymen’s terms, this comes out to Chrome being approximately 7% faster than Safari, even on Apple’s M1 devices that were launched last year.

“At the end of the day, what matters most is that Chrome is actually faster and more efficient in everyday usage, so we’ll continue to invest in innovative performance improvements that push the envelope of what’s possible in modern computing.”

Google Chrome hasn’t only made strides on Apple devices obviously. The company also stated that speed improvements are coming to Android as well, with page loading times taking 15% less time and start up time reduced by 13% on average.

Does Browser Speed Matter?

In earnest, a 7% difference in speed between Chrome and Safari is pretty negligible when it comes to the everyday user. Unless you’re a browser speed expert, you aren’t going to notice the difference between these two browsers on any of your devices.

The reality is that, while browser speed isn’t entirely unimportant, there are a wide range of other facets to consider when it comes to your browser. Chrome is notoriously a bit heavy, taking up more memory than other browsers when it’s working. Security is also important, and Chrome does pretty well on this, offering a wide range of customizable security tools to fit your particular needs.

From a business standpoint, though, having a website that loads fast is always beneficial. In fact, Google found that 53% of mobile users will abandon a website if it takes more than three seconds to load. If you’re worried about your site scaring away customers with slow loading times, make sure you’ve got a good web hosting provider to keep your page up and running smoothly.


Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

Study: Employees Want Hybrid Work But Businesses Aren’t Prepared

A new study shows that the vast majority of employees want hybrid work, but 72% of businesses aren't prepared to offer it.

For the last two years, companies around the world have adjusted to the global pandemic in many ways. The most significant, of course, has been the shift to hybrid work, allowing employees to work from home on a regular basis, while occasionally coming into the office when needed.

However, with vaccines rolled out and COVID-19 cases on the decline, employers around the world are trying to put the toothpaste back in the tube. That’s right, many businesses are now requiring employees to return back to the office indefinitely, despite study after study showing that employees don’t want it, don’t need it, and are willing to quit if they have to.

Well, even more surveys have come out that show the future of work is clearly hybrid work, but employers are still dragging their feet when it comes to building out the infrastructure necessary to manage this shift.

The State of the Industry: Future of Work

A new survey from AT&T and Dubber was released earlier this month, and it featured a wide range of statistics that show the world is prepared for a global shift to hybrid work.

“There’s been a non-reversible shift in the way business is done thanks to the constraints of COVID-19,” said Alicia Dietsch, Senior Vice President, AT&T Business Marketing. “It’s clear that a successful talent program now requires a hybrid work policy.”

In the survey, 81% of respondents stated that hybrid work will be the foremost working model within the next two years. 79% of firms believe that employees have been productive while working from home. And a whopping 100% of respondents stated that they believe hybrid work models will help attract young talent. Seems like kind of a no-brainer for any company looking to grow with the changing times, right?

Well, employers are still dragging their feet when it comes to actually getting on board. 64% of respondents stated that their organizations prefer on-premises work, despite 84% believing that their employees prefer the hybrid work model. Even worse, 72% of businesses have no detailed strategy for hybrid work, and 76% don’t have the correct Key Performance Indicators (KPIs) in place to support hybrid work.

Simply put, the disconnect between employees and employers here could have a seriously negative effect on businesses that aren’t prepared to offer hybrid work.

How to Facilitate Hybrid Work at Your Business

You can’t just establish a hybrid work model at your business without a bit of preparation. Tools like web conferencing software to stay in touch, remote access platforms to stay connected, and even password managers to stay secure are all vital when it comes to get your business set up for hybrid work.

In addition to the resources and tools it takes to get the job done, you’ll need to address the cultural shift of your workforce staying at home. After all, productivity is just as important as making your team feel in the loop.

“Firms needs to upgrade their employee technology stack and undergo a cultural reset to prepare for this new normal,” said Gaurav Pant, Co-Founder and Chief Insights Officer of Incisiv.

All in all, the pandemic was an exercise in protecting your fellow human beings by staying away from each other. However, now that hybrid work has become the norm, staying connected while staying apart is the key to a successful business.

“Businesses moved with urgency to distance employees,” said Steve McGovern, CEO of Dubber. “Now they need to do the same when it comes to deploying the tools needed to overcome distance.”


Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

Microsoft Teams Gets Update to Start Calls Faster

The feature allows users to cast their device to Microsoft Teams Room devices, making impromptu meetings easier than ever.

Time is money, and Microsoft Teams doesn’t want to waste any more of yours, as the team collaboration platform has plans to launch an update that will make starting calls faster than ever.

While some companies are pushing for a return to the office, remote work is an integral part of many businesses’ future plans. Given that, the importance of ever-evolving hybrid work resources like Microsoft Teams has never been more apparent.

Fortunately, Microsoft Teams has proven to be up to the task, as frequent updates have provided new and improved ways of staying in touch with your team, no matter where they’re working from.

New Microsoft Teams Feature Coming Soon

The new feature from Microsoft Teams is aimed at making quick, impromptu meetings as straightforward as possible for everyone involved.

The idea is that users will be able to cast directly from their device to a Microsoft Teams Room, so you don’t have to create an invite to set up a call. This will effectively allow employees to drop in on team members seamlessly, making communication that much easier.

“For quick ad-hoc sessions that don’t require setting up a formal meeting, people can use Teams casting to wirelessly connect to a Teams Room and display content from the Teams desktop client,” reads the update.

The new feature isn’t live yet, but the entry in the Microsoft 365 roadmap states that it should be available to all users sometime in March 2022. And given that it is currently March 2022, you should be able to make fast Microsoft Teams calls imminently.

Is Microsoft Teams good for business?

We’ve done a lot of research on web conferencing platforms and team collaboration software at Tech.co, pitting Microsoft Teams against the likes of Zoom, Google Meet, and other tools used by companies trying to alleviate the growing pains of hybrid work.

Subsequently, we’ve found that Microsoft Teams is a stellar option if you’re looking to connect your remote team a bit better. For one, as you can see from this article, the platform is constantly updating, adding new features, improving security, and generally making the platform a more robust option for your business.

Microsoft Teams Screen

Secondly, Microsoft Teams is free. No really, it’s entirely free to use for businesses. Obviously, the free version is a bit stripped down compared to the paid version, but it still allows you to chat, set up meetings, and take advantage of the plentiful collaboration tools built in to the platform.

Suffice it to say, you could do a lot worse than Microsoft Teams when it comes to connecting your team. And if the ability to conduct quick, impromptu meetings is the only thing holding you back, you only have until the end of the month to wait.


Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

This Company Tested Meta’s Virtual Reality Workroom

Is the Metaverse worth it? Here's the good, the bad, and the future of the nascent technology.

Since late 2021, the world has been abuzz about the Metaverse, the virtual reality realm for work, play, and everything in between proposed by the company formerly known as Facebook and currently known as Meta.

Given the massive implications of this kind of technology, experts and laymen alike have been quick to discuss what the future might look like in the Metaverse.

Even better, some companies have already had the chance to test out Meta’s virtual reality workspace. We talked with some employees from The Bot Platform, one of the first external companies to be offered a chance to test out their new virtual reality work collaboration platform, Horizon Workrooms. Here’s what they had to say:

Metaverse Workroom

The Good Aspects of Working in the Metaverse

Everyone can agree that remote work is here to stay, whether or not the pandemic sticks around for the foreseeable future. Given that shift, the ability to connect with your team in a more meaningful way could make the Metaverse that much more attractive to companies with employees all over the world.

“With myself being in the US and the rest of the team in the UK, it was a great way of feeling like we were all together even though we were thousands of miles apart,” said Tom Gibby, Co-founder & CMO of The Bot Platform.

Video chat made the growing pains of the pandemic that much easier to manage, but the technology certainly has limitations. In the Metaverse, though, those limitations dissolve almost immediately.

“Having the ability for multiple conversations to be held in the same meeting at the same time was a real game changer. It felt closer to a reflection of an in-person meeting compared to video calls,” said Eddy Williams, Employee Experience Consultant for The Bot Platform.

Let’s be honest, conference rooms aren’t exactly the most glamorous of meeting places. In the Metaverse, however, your team will not only be able to meet with anyone, but they’ll be able to meet anywhere as well.

“The surroundings themselves were quite cool too — I don’t think we’ve ever had a company meeting in a sun-soaked conference room surrounded by green valleys. Made for a nice change to the usual British grey,” said Melita Gandham, Creative Solutions Architect for The Bot Platform.

Suffice it to say, there are plenty of advantages that the Metaverse could provide to businesses looking to spice up the remote work meeting situation. Still, it’s not all unicorns and rainbows when it comes to next technology in the workplace.

The Bad Points About Virtual Metaverse Meetings

After more than two years of video calls, any improvement can seem like a boon for your company. Still, even in virtual reality, there are some in-person quirks you just won’t get a feel for right away.

“Seeing people gesticulate was good fun. Although, micro-expressions were hard to come by — you just have to assume everyone was having a good time!” said Gandham.

The absence of micro-expressions is hardly a dealbreaker. However, the Metaverse does require some pretty serious hardware to access as of today, which can make a day full of meetings feel like a multi-hour workout.

“Whilst the headsets are now fairly lightweight and comfortable, you wouldn’t want to wear it all day. On one of those days where you’re in back-to-back meetings all day, spending it all in VR could be pretty overwhelming,” said Williams.

Studies have shown that being in virtual reality spaces for too long can have a negative impact on your health, from loss of spatial awareness to motion sickness. Still, being in any meeting that long isn’t good for your health either, so hopefully businesses aren’t subjecting their employees to that kind of time commitment in or out of the Metaverse.

“For a meeting that lasts 90 minutes or less, the technology is great. I’m not sure you’d want to be in VR for much more than that at a time, although the same probably applies to any other meeting – who wants to be in any meeting for 3 hours without a break?” said Gibby.

Is Metaverse the Future?

With the Metaverse on the horizon, meetings could look considerably different than they do today. So, will the Metaverse be the future of work?

“I have no doubt that this will become an integral part of business communications at some point in the not-too-distant future,” said Williams.

While many are sure that the advent of this new technology will completely transform the way we work, others are convinced that no technology can fully and completely replace in-person interactions, no matter how hard Mark Zuckerberg wants it to. Still, the Metaverse is poised to be a seriously helpful tool for businesses looking to keep company culture alive on remote teams.

“I don’t think it will fully replace our current comms set ups or environments, but I think it is a very helpful tool to implement in order to help remote teams feel more united,” said Gandham.

Although virtual reality and the Metaverse are in the early stages of its advanced development, it’s safe to say the technology has the potential to seriously transform the future of work. And even with its many haters, the future is coming, whether you like it or not.

“In the same way there were plenty of nay-sayers proved wrong by the power of the internet and mobile — I’m sure the same will be said for VR in a few years’ time too,” said Gibby.

Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

Russia’s Disinformation Operations Could Cause Trouble for Businesses

Few believe social media sites are doing enough to combat disinformation, so businesses will have to be extra vigilant.

Since Russia invaded Ukraine, the country has churned out an endless stream of propaganda to its own citizens and has attempted to spread it beyond its own borders through social media channels.

Although the avalanche of cyberattacks that have been unleashed since the Russian invasion of Ukraine has prompted many reminders about the importance of installing robust antivirus software, disinformation operations pose a very different problem for businesses.

Staff that can navigate their way through the fake news that litters the digital landscape are an asset to businesses, especially when implementing digital marketing strategies that involve sharing and commenting on political or news-based content.

Disinformation – A Truly 21st Century Weapon

Disinformation is the subsection of misinformation that is deliberately deceptive and designed to convince a population that a given narrative is in fact true, and it has become part and parcel of modern warfare and politics.

Sometimes, disinformation disseminated by those in power for political gain can lead to a misinformed populous that then spreads further, related misinformation.

In the case of the Russian invasion of Ukraine, we’re seeing a huge disinformation operation actioned by the aggressor.

Shortly before the invasion, Russia was reportedly planning to stage a Ukrainian massacre of Russian troops and use it as a pretext for invasion. This operation was never carried out because US intelligence services took the unusual (but appropriate) step of publicizing their own findings, rendering The Kremlin’s operation futile.

Since the invasion, there have been subsequent attempts from Russia – both domestically and internationally – to change the narrative with false reports.

Should Big Tech be doing more?

Disinformation becomes much more dangerous if there’s a mechanism that can facilitate far-reaching distribution – and social media is exactly that.

The way algorithms on sites like Facebook prioritize news or content that garners the most reaction puts controversy and conspiracy on a pedestal. Further, the fact that you’re more likely to be recommended news from sources or political commentators you’re most likely to enjoy watching reinforces existing biases.

Twitter, Facebook, and Google have acted to try and stem the flow of false information reaching users on their platform, the question is whether the steps they’ve taken have gone far enough.

Twitter announced on February 27th that it had shut down several accounts that were in violation of its “manipulation and spam” policy.

Facebook has also been closing accounts known to be spreading false information about the conflict in Ukraine and has started to label posts containing Russian propaganda. The social network has restricted access to Kremlin-backed sites like Russia Today too.

Google, on the other hand – which owns YouTube – has spoken to the EU about how to minimize the spread of misinformation on their platforms.

Social media sites have still faced criticism despite their efforts. The Center for Countering Digital Hate, for instance, found that Facebook failed to label 91% of Russian Propaganda, whilst Twitter had to apologize after removing accounts sharing legitimate, genuine video footage from the front line.

Why Your Business Should Care about Disinformation

Does your business use social media to raise brand awareness, connect with customers, and advertise its products/services? If the answer to any of those questions was “yes,” then disinformation matters to you.

In 2022, success on social media is in large part down to how well you and your business can connect with people.

To do this, social media managers will often hop on trends or create pieces of content that reference current news events – many of which are political in nature. What’s more, when appealing to socially conscious demographics like millennials and Gen-Zers, political content can often be extremely successful for brands.

So, understanding the nature of disinformation – as well as misinformation more generally – and keeping track of what’s been debunked and what hasn’t could save your business a whole lot of reputational damage.

The last thing you want to do is prove untrustworthy to your followers or make them think you’re a source of fake news. Before you share political content on your business’s social media channels, ask yourself some key questions:

  • Which source has published the story?
  • Who owns the source that has published the story?
  • How reliable is the journalist who published it?
  • What is the reputation of the source that has published the story?
  • Is it possible to independently verify this story (i.e., has it been printed in other media?)
  • What have fact-checking websites said about this story?
Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

Change to Ethereum Means Blockchain Will Use “99.95%” Less Energy

The arduous process that crypto-miners have to complete to generate digital currency might be about to change for the better.

A major change to how the cryptocurrency Ether is mined – and how transactions are validated – could reduce its carbon footprint exponentially.

In the pipeline for six years, the move from proof-of-work to proof-of-stake is predicted to make the Ethereum Blockchain network – which is where most NFTs are created – 99.95% less energy-intensive.

Whether other currencies like Bitcoin will follow suit remains to be seen, but if they do, the change will provide a powerful rebuttal to one of the most cutting criticisms of crypto – and break down one more barrier to investment.

Cryptocurrency’s Green Problem

Cryptocurrency is any digital currency that is secured using cryptography, meaning it can’t be spent more than once, counterfeited, or otherwise abused.

Unlike traditional currencies, cryptocurrencies have no centralized issuing (such as a money-printing central bank) and don’t require financial institutions to verify transactions.

Rather than notes or credit card transactions, cryptocurrency payments are effectively entries into an online database called a public ledger, where all transactions are recorded. This public ledger is the Blockchain, which is a chained-together record of all Crypto transactions.

There are two ways to obtain a unit of cryptocurrency – either you can receive it as payment from someone else (and keep it in your digital wallet until it’s ready to be sold elsewhere), or you can mine fresh units of cryptocurrencies.

Crypto-mining is the energy-intensive part of the cryptocurrency process that has been the target of much criticism over the past few years.

To mine Crypto, you need to solve a long, complex mathematical problem that requires significant computing power to answer – the first computer to answer it then receives a new block of Ether, BitCoin, or other cryptocurrencies. The whole process of finding the answer – and the answer itself – is your “Proof-of-Work”.

Proof-of-Work makes mining for cryptocurrency quite difficult and expensive. This protects cryptocurrencies from fraud, and although it’s bad for the environment, it’s essential to the function and security of cryptocurrencies – until now.

Proof-of-Work to Proof-of-Stake: Ethereum’s Bright Idea

Ethereum, the blockchain network the Ether (ETH) currency is tied to, is trying to replace Proof-of-Work with a more environmentally friendly way to verify and validate cryptocurrency transactions – called Proof-of-Stake.

Proof of Stake, as Insider explains, “requires network participants to stake cryptocurrency as collateral in favor of the new block they believe should be added to the chain”.

“In proof of stake the cryptocurrency holders ‘vote’ to approve legitimate transactions. As a reward for voting on legitimate transactions, ‘stakers’ are paid in newly created cryptocurrency over time” – Garrick Hileman, Blockchain.com Head of Research.

Advantages of Proof-of-Stake over Proof-of-Work include the lower energy costs, fewer hardware requirements (and a subsequent lower barrier to entry) as well as faster transaction speed, less operational expenses, and increasing decentralization.

The Crytpo Revolution Rolls On – Should Your Business Accept it?

In 2020, Deloitte found that 2,300 businesses in the US were accepting Bitcoin as a valid form of payment, including 440 in California. That figure has likely risen since then.

It’s not all small businesses and new-age tech companies getting in on the action, however – that cohort of companies accepting crypto payments includes PayPal, Whole Foods, Starbucks, and Home Depot.

A Pew Research study published in November 2021 found that 16% of Americans have invested in, traded, or used cryptocurrency.

It’s really a question of supply and demand – the more people buy digital currencies, the more businesses will accept them. That demographic is probably larger than you think, too – a Pew Research study published in November 2021 found that 16% of Americans have invested in, traded, or used cryptocurrency, so it’s a huge market to capitalize on.

What’s more, the news that there may be a solution to the energy-intensive nature of current crypto-mining just removes another barrier to mass investment, especially to those who have been heavily critical of its environmental impact.

If you own or manage a business and are looking into diversifying your payment options, making space for digital currencies may prove quite profitable. Some POS systems are already capable of accepting cryptocurrency, meaning that it’s easier than ever for companies to charge in Bitcoin, Ethereum or other currencies.

Interested in everything crypto? Check out our guide to the top blockchain statistics of 2023 to stay informed of the latest trends.

Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

Google Meet Update Means You Can’t Fake a Bad Connection Any More

Slackers Beware: Workspace admins can now see the bandwidth of individual call participants in Google Meet.

If you’ve ever used poor internet connectivity as an excuse to hop out of a boring meeting, you may have to think of a better one: Google has just made it possible to see individual attendees’ bandwidth in Google Meet calls.

Google Meet is already one of the most widely used web conferencing services on the market, but this new feature could make it an even more attractive proposition to bosses who suspect staff might be faking technical glitches to get out of meetings.

Google’s Bandwidth Tracker

From now, Google Workspace admins will be able to track the bandwidth of all meeting participants from when they join the call to when they hang up.

As Google explains on its Workspace Updates page, “Surfacing this information helps admins visualize participants bandwidth compared to the quality of a call, making it easier for them to determine where a bandwidth bottleneck could be causing low quality.”

The reason this feature is useful is that information about which bitrates are available or being used for a specific endpoint is, as Google says, “critical data” for troubleshooting issues relating to call quality.

Google Meet Screenshot of Bandwidth Tracker

Companies experiencing call quality issues without much understanding of why, and companies with staff working in areas with poor broadband infrastructure, will now have the knowledge needed to implement a fix.

Legacy G Suite customers on Basic and Business plans will have access to this feature, along with all Google Workspace customers. To access the feature, head over to Google Meet inside Google Workspace and click on the Meet Quality Tool.

Is Google’s New Feature Invasive?

The justification for providing the feature is perfectly valid, of course, but some employees may be concerned that their employers are checking if a poor internet connection is genuine, or an attempt to get out of a meeting.

Since the start of the pandemic, demand for software that allows bosses to monitor exactly what their remotely stationed employees are doing during office hours has skyrocketed.

Other tools that provide data about employee workloads – such as granular time-tracking features included in some project management software packages – have also risen in popularity, but aren’t anywhere near as invasive.

This feature is interesting because, on the surface, it hasn’t got anything to do with privacy, and recording bandwidth is something all internet providers do anyway, so it’s not anything new.

However, as with software that has time-tracking functions, it’s about how they’re wielded in the workplace that determines precisely how intrusive they feel and whether employees are privy to the feature’s use.

What if your connection is still poor for some reason other than poor bandwidth? It might not be the easiest thing to convince your employer of, especially with all this new call data they’ll have at their disposal.

Is Google Meet the Best Web Conferencing Service?

It’s one of them, for sure. And, considering the poor broadband connection that many Americans have to deal with, it could become a troubleshooter’s dream.

However, there are plenty of other web conferencing options on the market too, each with its own set of handy features. Zoom, for example, is famous for its breakout rooms feature.

So if you’re wondering which one will be best for your company – or are too lazy to think up a new excuse for missing meetings – be sure to have a look at Google Meet’s rivals too.

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Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

Google Ends Voluntary Work-From-Home in Bay Area and Other Locations

The company is moving to a hybrid working model in which staff will be expected to come into the office three days a week.

Google has announced it’s ending its voluntary Work-From-Home on April 4, with employees based in the Bay Area and several other locations in the US expected to come into the office.

Like many companies, Google employees have been relying on web conferencing services to collaborate on projects since the world went into lockdown back in 2020, but it’s definitely one of the keenest to get people back into physical offices spaces. 

However, whether it really is the right time to be making the leap from remote to hybrid working – or going back to the office full-time – remains an open question.

Why is Google Ending the Voluntary WFH Period

John Casey, Google’s Vice President of Global Benefits, cited the “long” and “challenging” two years the company’s staff have had working remotely when explaining why Google is ending the voluntary work-from-home period, as well as the fall in Covid case numbers in the US since January.

“Advances in prevention and treatment, the steady decline in cases that we continue to see, and the improved safety measures we have implemented across our Bay Area sites now mean we can officially begin the transition to the hybrid workweek” – John Casey.

The company now expects all workers on its payroll to come into the office three days a week and stay at home for the remaining two.

CNBC reports that “nearly 14,000” of the company’s 156,000 employees are across the globe have switched to remote working permanently after applying for the privilege to do so, which amounts to around 85% of all staff members who applied.

Google’s Rules Relaxed

The end of voluntary working-from-home comes after Google announced last week that it would be shedding its previously instated Covid-19 mandates for workers in the San Francisco Bay Area offices.

Prior to last week, the tech giant had required all employees to test before coming into the office, even if they were vaccinated. That rule has now been scrapped.

Google told CNBC that the company has u-turned on the decision to make employment conditional on vaccination, but did not offer any further information on why that was. Employees coming into the office, however, will need proof of vaccination or a legitimate reason for exemption.

Perks are also back for Google employees, including access to ‘informal’ areas in office spaces and free massages for all employees.

Is The Pandemic Over, and Should we be Really Going Back to the Office?

Declining infection rates combined with a now heavily vaccinated workforce and no new variant since November of last year have galvanized companies like Google – which would prefer their workforce to be in physical office spaces – to ditch their WFH setup.

For Google, Microsoft, and Amazon, the return to the office was always a matter of when, rather than if – the tech behemoths have spent much of the past 12 months buying up new office space in a variety of US locations.

But that doesn’t make the decision right for everyone. Some staff teams have found working from home works well for them, and improvements to web conferencing services and other technology that helps facilitate remote working have made that even easier.

The twists and turns the Covid-19 pandemic has taken over the last two years means it’s anyone’s guess where we’ll be this time next week, let alone in six months. Whilst Google won’t be alone in transitioning from fully remote to hybrid working arrangements, it won’t be surprising if other companies are a little bit more hesitant.

Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

TikTok Extends Video Length Limit to 10 Minutes

The ever-expanding social media platform is hoping to achieve a healthy balance between short and long-form content.

Video-focused social media site TikTok has extended its video length maximum to 10 minutes, more than tripling the previous limit of just three. 

TikTok is fast becoming one of the most profitable places for social media managers to implement digital marketing strategies, with one billion active users now using the platform. 

Getting the video length right is crucial for apps like TikTok, who have to balance retaining their current userbase who like short-form content with the need to expand to other demographics. 

TikTok Expands its Video Length…Again

The recent move to 10 minute-long videos isn’t the first time that TikTok has upped its video length. Before this recent change, the current maximum was three minutes, which itself was an advance on 60 seconds. The original limit on a TikTok video was 15 seconds. 

This seems to fit into line with how short-form video apps generally mature. Apps like Vine initially started with 6-second video limits before extending them to 140 seconds before Twitter (which opened Vine) killed the App off to focus on its own video content. 

 “We’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world” – TikTok Spokesperson. 

Explaining the decision, TikTok said it was “always thinking about new ways to bring value to our community and enrich the TikTok experience” and wanted to again give users “more time to create and be entertained on TikTok.” 

Why is TikTok Upping its Video Length Limit?

Like any other social media platform, TikTok is constantly trying to attract new users. 

Longer videos have the potential to attract an older audience to the platform and could increase the amount of time people spend actually watching videos on the app rather than searching for ‘Part 2s’ of videos that are longer than three minutes. 

This move may also help TikTok attract creators that excel in making long-form content on sites like YouTube, and in turn, bring more users to the platform. 

Many YouTube commentators, lifestyle vloggers, and other content creators that have garnered large fanbases through their long-form video content already publish TikToks, but their main focus is still channels on platforms known for hosting lengthier videos. 

Another obvious reason for the change is the fluctuation of short-form video functions in apps known for their long-form (or at least not short form) content, such as Instagram Reels and YouTube Shorts. 

Is TikTok a Good Place to Market my Business?

The stratospheric rise of TikTok, which was first launched in 2016 – as well as the fact advertising on the platform is a lot cheaper than the likes of Facebook – make it a fantastic place to raise brand awareness and advertise products or services. 

The social media management strategies usually involve a cross-platform approach with the content being made for and posted on a variety of different social media channels. 

The ease at which you can achieve high engagement on TikTok, however, is currently unrivaled in the current social media landscape, which explains why so many social media management tools now offer support for the platform. Overall, TikTok is much more trend-driven than Facebook or Twitter, for instance, it’s got built-in editing tools that other sites don’t have and a particularly good algorithm for promoting truly engaging content.

Now, with videos allowed to be up to 10 minutes long, there’s even more scope for inventive and original ways to advertise products and services on the platform. 

Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

Apple Halts All Product Sales in Russia

The move follows Apple's decision last week to stop exporting new products into the country's sales channels.

Yesterday Apple announced it was halting all product sales to Russia, as well as banning state broadcasters from the App store.

CEO Tim Cook has also circulated an email to all Apple employees, which includes the pledge to match their donations to Ukraine by a ratio of 2:1.

Apple joins Facebook, Microsoft, and a host of other tech companies that have already pulled out of Russia provided assistance to Ukraine, and/or banned Russian media from their platforms.

Apple Pulls Plug on Moscow

Effective immediately, Apple has paused sales of all of its products to Russia, building on the company’s decision last week to stop exporting new products into the company’s sales channels.

Apple doesn’t actually have any physical stores in the country, but millions of Apple products are shipped to the country every year via online stores.

Although such exports have now been stopped, software updates will reportedly still be available for download for Russians with iPhones, Macs,  iPads, and other Apple products.

The company’s relationship with the Russian government was tense even before the invasion began – the company is currently suing the country’s Federal Antimonopoly Service after it was fined for not complying with a ruling to let app developers advise users on alternative ways to pay (other than Apple’s payment mechanism) whilst using apps.

The company’s decision to enforce a ban on shipping to Russia comes after Ukraine’s Minister of Digital Transformation, Mikhail Fedorov, lobbied Tim Cook from his personal Twitter account:

This wasn’t the first Tech mogul Fedorov has called to Ukraine’s aid since the crisis began –  a tweet directed at Elon Musk on February 26 led to the SpaceX chief activating his Starlink satellites above Ukraine, giving the government a Plan B should Russia try to disrupt internet connectivity in the country.

Apple Matches All Employee Donations to Ukraine

An email sent out to Apple employees by Tim Cook this week was made public today, with the Apple CEO decrying the humanitarian crisis unleashed by the Russian invasion of the country.

“I know I speak for everyone at Apple in expressing our concern for all of those affected by the violence,” Cook said in the email.

“This moment calls for unity, it calls for courage, and it reminds us that we must never lose sight of the humanity we all share” – Tim Cook, Apple CEO.

He continued, “With each new image of families fleeing their homes and brave citizens fighting for their lives, we see how important it is for people around the world to come together to advance the cause of peace.”

Whilst the email detailed Apple’s ban on product sales in the country, Tim Cook also pledged that Apple would match donations made “at a rate of 2:1 for eligible organizations” and would also retroactively match donations made since the 25th of February.

Cook also confirmed that the company have made contact with every Apple employee currently stationed in Ukraine, and said Apple is assisting their families “in any way we can”.

Apple’s Other Measures

Apple has taken other measures as a show of support to Ukraine. Moscow-backed broadcasters Russia Today and Sputnik have been banned from the app store, closely following Facebook’s decision to ban the same two media entities in the EU.

Apple has also joined Google in disabling live traffic incident updates in its mapping technology, and pre-existing financial sanctions enforced at the start of the invasion have prevented many Russians from using Apple Pay.

What Are Other Companies Doing?

Yesterday, Tech.co reported that Walt Disney and various other companies have halted sales in Russia, whilst Airbnb has offered support to Ukrainian refugees. But there’s now a raft of other US businesses enforcing their own bans and sanctions.

Alongside Apple, Sportswear giant Nike and car manufacturer Volvo are two of the bigger names to pull sales in Russia over the last 24 hours. Fellow automobile company Ford has informed its Russian manufacturing partner that operations in the country will be suspended, whilst Harley Davidson has taken similar steps.

Like other social media platforms that reach millions of people in Europe and the USA, TikTok has also banned Kremlin-backed Russian media.

On top of economic sanctions, private sector companies banning sales of their products will likely plunge Russia into a deep recession that will be catastrophic for the country’s citizens. Whether that will deter Putin in his brutal attempt to take Ukraine by force, however, is another story.

Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

How Tech Companies are Responding to Russia’s Invasion of Ukraine

There's pressure on Meta, Google, Twitter, and others to rid their platforms of disinformation and malware.

Russia invaded Ukrainian territory on February 24, and since then, tech companies inside and outside Ukraine have been working out how to respond to the unprovoked military aggression.

Big Tech companies like Facebook, Google, and Microsoft have been involved in trying to stem the flow of disinformation, making sure Russian media aren’t making money from YouTube adverts, and ensuring the Ukrainian government has the best chance of defending itself against cyberattacks respectively.

Tech companies operating inside Ukraine, on the other hand, have had to make difficult decisions regarding their continuing operations.

Facebook Fights (Some) Fake Information

Meta announced on Sunday that it is taking down a disinformation network operating on Facebook and Instagram that was being used to spread disinformation to Ukrainian civilians.

Russia’s military doctrine of “Maskirovka”- altering the perception of reality in enemy ranks in order to foster confusion – is clearly being implemented across social media.

The company said the network was running websites masquerading as independent news pages. It had also made fake accounts across a number of social media platforms including Facebook, Instagram, Twitter, YouTube, Telegram as well as Russian sites Odnoklassniki and VK.

“We took down this operation, blocked their domains from being shared on our platform, and shared information with other tech platforms, researchers, and governments” – Nathaniel Gleicher (Head of Security Policy) & David Agranovich (Head of Threat Disruption)

Meta officials also said they’ve detected activity by Ghostwriter, a threat actor that has been asking Facebook users to post YouTube videos of Ukrainians surrendering to Russian troops and steering Ukrainians towards phishing domains to steal their credentials.

Meta said Facebook had “taken steps to secure accounts that we believe were targeted by this threat actor and, when we can, to alert the users that they had been targeted”.

However, Facebook has come under fire for its response, with many claiming the platform isn’t doing enough. Meta promised to label state-backed media in light of the disinformation around the 2020 US elections, but a recent study found that, during this content, the site was failing to label 91% of Russian propaganda.

Microsoft Working with Ukraine on Cyber-Defence

Microsoft has been working closely with Ukraine’s authorities to detect and prevent cyberattacks.

In a lengthy blog post detailing the action they’ve taken, Microsoft said that “in this instance, our efforts have involved constant and close coordination with the Ukrainian government, as well as with the European Union, European nations, the U.S. government, NATO, and the United Nations.”

Just before the conflict began to rage on the ground, Microsoft’s Threat Intelligence Center (MSTIC) “detected a new round of offensive and destructive cyberattacks”, which included identifying a new malware package (called FoxBlade) and taking steps to prevent it from achieving its purpose.

The company has also banned state broadcaster Russia Today from the Windows App store, becoming the latest in a long line of media entities doing the same.

Google Turns off Traffic Maps

Google took steps to ensure that its mapping technology was not being used to track movements of Ukrainian and Russian troops – albeit only after users took to Twitter to show how they were able to track the invasion of Ukraine through Google Maps.

Google creates maps that show traffic density based on location and speed information extracted from the Google Maps app. The company said it was disabling the tools it uses to do this for the safety of local Ukrainian communities. But this might not deter everyone from amateur detective work.

“There’s a bit of a game out there now, to geolocate things as quickly as possible and identify those locations. That’s a big concern at the moment” – Benjamin Strick, director of investigations for the Centre for Information Resilience.

Google has also taken steps to ensure that Kremlin-backed media companies cannot earn advertising revenue through subsidiary YouTube, and has also banned Russian networks RT and Sputnik from Europe.

Twitter Takes Down Propaganda…and Some True News

Twitter didn’t start the crisis well, and faced backlash last week after it mistakenly banned accounts providing vital open-source updates on the Russian invasion of Ukraine, which it blamed on “human error”.

“We’ve been proactively monitoring for emerging narratives that are violative of our policies and, in this instance, we took enforcement action on a number of accounts in error… we’re expeditiously reviewing these actions and have already proactively reinstated access to a number of affected accounts” – Trenton Kennedy, Twitter spokesperson.

Twitter has made efforts to take down as much fake news footage from its platform as possible, but with real footage also flooding social media channels, governments engaging in propaganda campaigns, and the recent fighting between the two countries in the Crimea region of Ukraine (now occupied by Russia) to draw upon, the social media channel has its work cut out.

It is, however, labeling all Russian-back media and, according to CNN, “will demote that content algorithmically, the company said, as tech platforms have come under greater pressure to respond to Russia’s invasion of Ukraine.”

How are Ukrainian Tech Companies Responding to the Crisis?

Ukraine has a thriving tech sector – one-fifth of Fortune 500 companies outsource at least some of their IT operations to companies based in Ukraine.

Reporting from TechCrunch, however, suggests a broad range of responses. Some companies are evacuating staff, whilst others – such as PDF and productivity tool company Readdle – are continuing operations in the country.

“We’ve made business continuity plans a while ago and [are] executing them now,” Managing Director Denys Zhadanov said. “All Readdle products and services at Readdle are up and running, and there’s no evacuation for the team [being undertaken] at this point.”

“We’re not going to flee and run away… we are committed to Ukraine” – Andy Kurtzig, Readdle CEO.

Others are showing similar resolve. JustAnswer – a site that connects people with questions to verified experts who can answer them – has vowed to stay in the country.

“Lots of companies are pulling out of Ukraine and fleeing Ukraine because of all this, and that’s exactly what Putin wants,” JustAnswer CEO Andy Kurtzig told Protocol. “We’re not going to flee and run away. Their job is safe and secure. We are committed to Ukraine.”

Grammarly – which has offices in Ukraine and the United States – was also well prepared for this sort of disruption, and keeping data on servers exclusively in the United States has allowed staff to spend more time looking after themselves.

“Ukraine-based team members can focus on the immediate safety of themselves and their families” – Grammarly Spokeperson.

A company spokesperson said staff were “securing backup communication methods and temporary transfer of business-critical responsibilities to team members outside of Ukraine,”  which will ensure that “Ukraine-based team members can focus on the immediate safety of themselves and their families”.

Countries with a presence in Ukraine – especially ones that deal with sensitive data about customers and clients – have been forced to consider moving their systems out of the country. Cloudflare inc., a US web infrastructure company, said that it was removing all of its “customer cryptographic material from servers in Ukraine” but will stay operational for Ukrainians.

What Other Companies have Taken a Stand?

Elon Musk made the headlines over the weekend after he answered the call of Ukraine’s First Vice Prime Minister and Minister of Digital Transformation Mykhailo Fedorov, who asked Musk on Twitter to use his broadband satellite network, StarLink, to keep Ukrainians online in the event that Russia destroys their fiber-optic broadband infrastructure.

It’s not just companies in the technology industry that have big decisions to make regarding their relationship with Russia – companies from all sectors are now deciding what sort of stance to take. Walt Disney, for instance, is pausing the release of all theatrical films in Russia.

Airbnb, on the other hand, is lending a hand with the impending refugee crisis as millions flee Ukraine – the company has said that it will provide free, short-term housing for 100,000 people. This will be paid for in part by the company and partly through donations.

Etsy is canceling all outstanding balances owed by sellers based in Ukraine, including transaction, advertising, and listing fees. This amounts to a total of $4 million. Verizon also waived fees, including all residential and mobile call fees to and from Ukraine until March 10, and will not collect voice and text roaming charges that would usually be incurred by those making calls in the country.

Ukraine: the Cyberattacks Will Continue

Disinformation and cyberattacks will continue to cause Ukrainian citizens problems on social media and other digital spaces – however hard Big Tech companies try to stamp it out.

It’s entirely possible that the onslaught of cyberattacks will spill over into neighboring countries, as well as countries like the USA and UK. The prospect of an out-and-out global cyberwar looms large. This means it’s never been more important to equip your business – and your family – with the security tools you need to keep your data safe, such as password managers.

It’s also a good idea to keep up to date with the latest news regarding the invasion, and how tech companies are responding to it – it’s likely Meta and Co. will come under increasing pressure to do more to combat the avalanche of misinformation being published by Kremlin-back individuals and entities.

Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

Google Relaxes Its Vaccine Mandate, Adds Some In-Office Perks

Employees must still be vaccinated or have "approved accommodations" in order to access the sites.

Google has removed some but not all of its requirements surrounding vaccines, testing, social distancing and masks, all first initiated as protections against Covid-19.

Vaccinations will no longer be required as a condition of employment for U.S. Google workers — but vaccine requirements are still in effect for those coming in person to Google sites.

It’s another installment in the ongoing tension between those who’d prefer to work in-office and those who hope to retain the freedom of working remotely.

What Google’s Doing

According to an email that Google Real Estate and Workplace Services VP David Radcliffe sent earlier this week to the company’s San Francisco Bay Area employees, access to fun amenities like massages and fitness centers will open back up to in-office workers.

Google has already delayed its planned hybrid work model that would require employees return to their physical offices for a minimum of three days a week. Radcliffe’s email says that Google is still “preparing to begin its 30-day transition period to the hybrid work week if conditions continue to improve” — no date was specified.

Google is keeping a mandate for those meeting in-person on its campuses. Employees or visitors must either be vaccinated, or have the “approved accommodations” in order to access Google’s sites.

Apple maintains its vaccine mandate, requiring that anyone visiting its sites must provide proof of full vaccination — including a booster shot. Amazon has no guidance or requirement on vaccine IDs, according to Inquirer, though it makes masks available to those entering its facilities.

States Are Relaxing

Some states and cities are going even farther than tech giants, and pushing to drop mask mandates as well as vaccine mandates.

New York City mayor Eric Adams “can’t wait” to end the city’s vaccine mandate at restaurants, while Chicago’s mask and vaccine requirements are already set to end on February 28. A Washington state health advisory board voted narrowly this week to reject a Covid-19 vaccine mandate for all school children, as well.

But a small majority of Americans think differently: A recent CBS News-YouGov poll found that 56 percent of respondents believe their states should have mask mandates, compared to 44 percent who say their states should not.

As a new Omicron variant picks up traction around the world, we’re likely in for yet another spike in cases. Let’s hope more companies keep their protections in place until that spike abates.

Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

Etsy Is Boosting Seller Transaction Fees By 30%

Etsy's new fee increases are likely to most strongly impact businesses with low existing sales margins.

Ecommerce company Etsy is hiking its transaction fees for sellers for the first time since 2018.

Starting on April 11th, fees will rise from 5% to 6.5% for each sale.

The decision comes after a record fourth quarter in which Etsy gained $717.1 million in revenue and added 10 million active buyers for a total of 90 million. But small businesses may need to find a way to raise their conversion rates in order to make up for the new fee they’ll be paying.

What to Know

Etsy revealed the change in emails to sellers as well as a report to investors yesterday.

The transaction fee was last upgraded in 2018, when it went from 3.5% to 5%. That makes this April 11 fee hike an increase of 85% within five years. The transaction fee is distinct from Etsy’s two other types of fees, listing fees and payment processing fees.

Why the increase? It’ll help the company invest in marketing, Etsy CEO Josh Silverman says:

“We have demonstrated our ability to make improvements that directly translate into more sales for our sellers, as evidenced by record sales per seller in 2021. Our new transaction fee will enable us to invest in key areas like marketing and support to further extend our strong momentum.”

The fee hike also applies to shipping as well as to the product sale itself.

Running an Ecommerce Business

The pandemic spurred online shopping, and Etsy benefitted: In 2020, the average active seller on Etsy increased their sales by 23% over their 2019 sales number. Esty enjoyed their best quarter ever in the just-ended fourth quarter of 2021, so they’re still seeing numbers on the rise.

Many small businesses selling through Etsy have small margins already, however. In the comments of one YouTuber’s video about the new fee hike, one store owner says they only earn $9 per hour on their store.

Etsy remains cheaper than many major ecommerce venues, although Facebook Marketplace remains less expensive with its 5% fee.

Getting Your Own Website?

Operating a small business has gotten pretty tough, and that remains just as true for online sales as for physical ones. Etsy’s new fee increases are likely to most strongly impact businesses with low existing sales margins, and these businesses are the least likely to have a large enough audience to upgrade to their own ecommerce website.

For those who can manage it, however, creating a website with ecommerce tools can open up more third-party payment services and offer some flexibility when one unexpectedly raises its fees.

You can check out our roundup of the top seven best website builders for launching your own online store. We’d recommend Wix for its features and value for its cost, but plenty of other builders are worth taking a look at as well.

Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

Surfshark Launches Enhanced VPN Security and Privacy Features

The new network boosts VPN security by letting users rotate through randomized IP addresses rather than sticking with one.

Surfshark has launched a new network that brings some impressive new privacy and security abilities to their VPN service.

The Nexus network connects users to a full network of different servers before routing them to their chosen IP location, giving users the ability to switch servers every five minutes with no disruptions.

Here are the features that Nexus offers, although — spoilers — you’ll have to wait a while before you can access most of them.

What is Surfshark Nexus?

Most VPNs use a traditional direct tunnel, connecting the user’s IP address to their own assigned IP address on another server. The goal is to hide the user’s internet activity, since it can’t be traced to their real address. But since the two addresses remain connected for the entire time the VPN is in use, all user activity is still tied to one IP address, even if it’s not the user’s own, and it could potentially be tracked.

The solution? Surfshark’s Nexus network.

The network has already been rolled out to all Surfshark users, but there’s a catch. It’s only available in a limited form right now and users can access the network for only one feature. The feature, called IP Rotator, lets users activate an automatic IP change every 5 or 10 minutes with no interruptions in their connection.

More features will roll out across 2022 and 2023, Surfshark said in their announcement.

Features to Come

Surfshark also listed the features to expect, starting with the IP Randomizer, which hides browsing patterns by giving users a new IP address for every new website they visit.

There’s also Dynamic MultiHop, which lets users pick specific VPN entry and exit locations.

You’ll also get better speeds, Surfshark holds, as you’ll only connect with the best performing entry servers (assuming Dynamic MultiHop isn’t turned on).

Surfshark stays busy: Earlier this month they launched the Data Vulnerability Thermometer, an educational hub which they said “serves as a one-in-all stop for learning about cybercrime, assessing personal risk scores in data breaches, and evaluating possible criminal outcomes.”

Should You Get Surfshark?

Surfshark is one of our recommended VPNs, particularly for one big reason: It’s among the cheapest VPN options around, while still maintaining a decent amount of useful features that you won’t always get with over VPN services — like white-listing, Netflix access, and a kill switch.

Some VPNs are faster, and some VPNs have more features, but you won’t get any of them at prices starting as low as $2.49 per month.

You can check out all our top recommended inexpensive VPN services here, just to ensure you know your options.

Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

Don’t Fall for This DocuSign Phishing Attack

The email was sent from a legitimate domain, which allowed it to slip past Microsoft email security. Would it fool you?

Check all your DocuSign-related emails carefully, particularly if you weren’t expecting one: Electronic signature company DocuSign is the latest brand to be impersonated in a phishing scheme aimed at scooping up your company data.

Over 500 employees at one company were recently sent the same DocuSign phishing email, complete with a convincing request to review a completely fictional contract.

Phishing attacks grew by 28% last year. Here’s what to look for with this particular attack, and how to protect your own business from similar scams.

DocuSigning Away Your Data

The report from email software company Armorblox comes with a subject line claiming, “Hannah McDonald shared a ‘Revised Contract’ with you.” Once opened, the viewer sees a short message saying, “Please review the below and get back to me,” along with a document link.

The link leads to an impressive fake DocuSign preview page, hosted on the Axure prototyping software.

DocuSign phishing

The email is sent from a legitimate domain in order to slip past Microsoft email security and sounds just like a fairly normal task many workers might be expected to complete as part of their workflow. It all adds up to a well-composed phishing attack that could easily work.

“Scammers created a sense of urgency without sounding the alarm (there is no Nigerian prince waiting to send money into your bank account),” said Armorblox threat researcher Lauryn Cash.

Impersonating DocuSign specifically is a smart way to scam someone, as the brand is so well-known that the victim will be more likely to trust it and even less likely to risk holding up the contract.

How to Stay Safe

The rise of remote work comes with some very specific risks — like electronic signatures.

Just like physical documents, everyone needs to be careful what they sign. But unlike a physical document, a phisher can mass-email a fake document out with a single click and have hundreds of different chances at luring in a victim.

Here are the best practices that can help you avoid this type of scam:

  • Use multi-factor authentication — this is one of the easiest and best ways to catch scammers
  • Use a password management tool — we’ve ranked all the top business options here
  • Check all details for similarity to previous emails — everything from the address to font size and spelling errors can give away a scammer
  • Verify with others — this phishing attack will always ask you to review or approve a document you don’t expect to receive, so whenever this happens, doublecheck with a coworker if possible

The biggest tip of all? Don’t let your guard down even if you follow all this advice. Phishing attacks always work best on anyone who’s complacent, and we all let our guards down more often than we think.


Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

Zoom Expands Into Customer Service With New Contact Center

The service will only be available in the US and Canada at first, with international markets coming later in 2022.

Popular video conferencing app Zoom is adding a new business offering: Zoom Contact Center for customer service.

It’ll have more than 100 features at launch and will cater to the agents, supervisors, and contact center administrators who all work together to address their customers’ needs.

Zoom was one of the fastest business successes of the pandemic, creating $2.6 billion in revenue in 2020 for a 317% year-over-year increase. With revenue growth comes expansion, and customer service is a natural fit for a video business software.

Zoom Contact Center

The Center can be deployed with a graphical drag-and-drop IVR designer that lets administrators craft menus, greetings, and prompts. It can integrate chat and video into an existing website as well.

Some details of the new Contact Center aren’t available yet. Support for additional channels including SMS and webchat still remain in beta, while other upcoming features include CRM and workforce management integrations, along with machine learning tools aimed at boosting agent productivity.

The service will only be available in the US and Canada at first, though additional international markets will come some time in 2022, according to Zoom.

Zoom’s existing integrations with other contact centers won’t be going anywhere, either so no customers will be forced to switch services.

Part of the Remote Work Shift?

Zoom notes in their press release that most traditional contact center agents are tied to physical locations and when they operate remotely, don’t have a central hub to group all their communications. Zoom’s hoping it can fill that niche.

“Previously, contact center infrastructure was complex to deploy, expensive to operate, and time-intensive to upgrade. Zoom Contact Center was carefully designed to meet the needs of the modern agent and end customer, both of which expect a personalized, digital, and effective contact center experience,” said Oded Gal, Chief Product Officer of Zoom.

They picked the right time. The state of the once-standard nine-to-five commute is in flux, with many workers preferring a fully remote work environment. More than 30% of respondents to one recent survey from a Stanford professor reported they preferred to stay home for the entire workweek.

Web Conferencing and Customer Support

Zoom will be competing directly with Microsoft Teams — a business software offered by a far larger company that also includes video conferencing tech with contact center integration.

It’s hard to see it going wrong for Zoom, though. After spending the first years of the pandemic building a large audience of businesses that need remote video communication, they have a great opportunity to further monetize each one by expanding their offerings. If companies already have Zoom and need a contact center, they’ll use Zoom’s. If they have Microsoft, they’ll use Microsoft.

The host of smaller web conferencing will have to settle for offering third-party integrations. If you aren’t locked into the Zoom or Microsoft ecosystems yet, we’ve put together a quick table explaining your web conferencing options:

Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

“I felt violated… but then I got used to it” – Employee Monitoring Software Is Still Dividing Opinion 

Is surveilling staff remotely an invasion of privacy, or a simple solution to productivity problems?

In the spring of 2020, the world of work changed forever. Millions of office employees across the globe were sent packing – along with their laptops – and told to work remotely.

For many bosses and business owners, this prompted the question: can we trust employees to carry out their duties with minimal oversight from their managers?

For those that answered “no”, employee monitoring (EM) software – programs that are used to surveil staff whilst they work – became a common yet controversial solution.

We spoke to the companies that use them, and the employees that are being watched by them.

What Does Employee Monitoring Software Actually Monitor?

The least intrusive types of EM software – sometimes called staff surveillance software, ‘bossware’ or ‘tattleware’ – offer tools that allow employers to carry out task-based time tracking.

Other products are more invasive, with the ability to log keystrokes, take screenshots, detect mouse movement, monitor websites, and even take over employees’ devices remotely.

Surveilling on-shift staff is by no means a pandemic-era phenomenon – software like this has actually been around for years. Hubstaff, one of the most popular monitoring software programs, celebrates its 10th birthday in 2022.

According to New York Times correspondent Adam Satariano, Wall Street firms have been using software of this sort for some time now to mitigate security threats – the same threats that inspired Isaac Kohen to create Teramind, another leader in the employee monitoring space.

Warehouse, hospitality, and GPS-tracked delivery workers are also used to being watched closely. But the mass move to remote working as a result of the COVID-19 pandemic saw more businesses turn to this type of software than ever before.

One report found that searches for ‘Hubstaff’ were up 79% between March 2020 and June 2021; searches for ‘Teramind’ increased by 116% in the same period.

The Merits and Pitfalls of Staff Surveillance

Bosses who use EM software do so for a variety of reasons. Encouraging staff to use their time well is a popular justification.

Jonathan Tian, the co-founder of Mobitrix, uses the popular monitoring tool Teramind to track what his employees are doing during work time. He claims it “significantly improves the productivity in (his) organization”.

“It facilitates screen recordings, live views of employee PCs, tracking emails, and zoom session recording, which helps me prevent any uneven activities from employees” Jonathan explained.

Evidence compiled near the beginning of the pandemic revealed that a significant percentage of employers were unconvinced about their employees’ ability to be productive whilst working remotely.

Some of America’s most prominent business chiefs reported declining productivity during the last two years; JP Morgan’s CEO, for instance, said in 2020 that the bank had recorded productivity dips since the shift to remote working. Bosses in Europe reported similar experiences last year.

But statistics suggest that, on the whole, fears about remote working’s effects on productivity aren’t well-founded.

Great Place to Work’s survey of 715 companies, for example, compared productivity during the first 6 months of lockdown (March-August 2020) with a similar period in 2019. After assessing 800,000 responses, they found that workers actually reported productivity increases of up to 13% whilst stay-at-home orders were in place. The elimination of both commutes and lengthy, in-person meetings were cited as explanatory factors.

Productivity is, however, notoriously hard to measure, particularly amongst knowledge workers. Simple metrics like “output divided by hours worked” that are often used to track productivity in sectors like manufacturing do not map neatly onto other professions.

What’s more, plenty of criticism has been leveled at ‘lockdown productivity’ surveys – WFH means employees tend to work longer hours, so may be getting more work done whilst simultaneously being less productive.

Besides, statistics about productivity are unlikely to sway bosses seeing drop-offs first-hand. One recent survey found that executives only trusted, on average, 66% of their staff teams to get their remote working tech up and running properly. With these levels of perceived incompetency in mind, it’s no surprise that EM software usage is widespread.

However, some bosses report activating such programs and their functions only in specific circumstances.

Amit Raj, CEO of bespoke link-building company The Links Guy, says that he doesn’t “use all the features available” in his EM software “unless an employee is taking a long time to complete tasks or there are big chunks of inactivity showing.”

Amit informed Tech.co that the screenshot function was only used when a staff member was put under performance review (and were made aware of its implementation). His usage alludes to the fact that EM software is sometimes deployed as a reactionary measure grounded in genuine evidence of slacking.

“One team member was setting his timer on for work and playing video games” Raj added, “consequently, he was shown the evidence and made a swift exit!”

Studies charting the effect of EM software on productivity are scarce. One such survey by Digital.com, however, which involved 1,250 US employers, found that 81% reported an increase in productivity after the implementation of EM software.

Indeed, whilst many bosses have anecdotally reported upticks in productivity through the use of EM software, other companies have found it to have the opposite effect.

“We used EM software right in the beginning of the pandemic when we went remote, but it didn’t really work well for our business” remembers Teri Shern, co-founder of Conex Boxes.

“The problem with monitoring software is that it can make your employees feel suffocated,” Teri said. “it’s almost like having a manager constantly standing over you watching you work – it dulls productivity”.

Employees Don’t Like Being Watched at Work

Staff experiences with EM software suggest that positive experiences on the user-end are few and far between.

Emma, co-founder of pawesomeadvice.com, was monitored by superiors using Hubstaff in a previous job role.

“I think EM software is intrusive and can cause problems within a workplace and make employees disengaged and unhappy” she argued, suggesting that implementing it “tells employees that their employer doesn’t trust them and needs to micromanage their every move”.

Saurabh Wani, who was also monitored in a previous role, describes how all of his marketing activities were monitored with screenshots using Hubstaff.

“In terms of privacy, initially, I felt violated,” Saurabh told Tech.co, “but then I got used to it.”

Saurabh said that in his first week in the job, he was “ nervous and was always on [his] system”, but that the team “were supportive” and “never asked why” if set hours were not completed.

Late last year, an ExpressVPN survey of 2,000 workers found that employees, on the whole, were unhappy with surveillance measures in the workplace.

43% said it was a violation of trust, whilst 28% reported feeling underappreciated due to monitoring. 36% of employees felt they had to work longer hours due to corporate surveillance.

The feeling of “suffocation” that Shern mentioned is not uncommon either. 59% of all staff surveyed by ExpressVPN admitted that being surveilled by their bosses at work caused stress and anxiety.

Because of these employee sentiments, some bosses have been met with stiff resistance when attempting to deploy it.

Olivia Tan, co-founder of Cocofax, tells us that her company’s usage of Teramind does not amount to an invasion of privacy as it was in their “corporate handbook for employees,” despite using keystrokes as a “baseline for worker activity” and corroborating it with “corresponding screenshots, activity logs, audit trails, and all of the deeper checking vectors”.

Importantly, however, less invasive software – such as programs that track how long it takes to do certain tasks, for instance – can make employees equally uncomfortable.

One individual Tech.co spoke to, who didn’t want to be identified by name, experienced time-tracking in a previous remote role. Her company required employees to enter all their daily tasks into a program and assign a task type and duration time.

“I’d feel like I’d do my day, track my time and I’d only have 6 hours logged – despite working for longer. At one point, I asked if I needed to put in toilet breaks – I felt I had to hit the target of at least 7.5 hours a day.”

Time is not always a useful or accurate metric for tracking productivity – and it can make employees uneasy when it’s wielded as such for disciplinary reasons.

“The managers could see all the work we had planned for the day, and they sometimes went through timetables and told us tasks didn’t take as long as we said they did,” she added. “It was stressful”.

Can Employee Monitoring Ever Be Ethical?

Is there any way to remotely monitor employees without compromising their privacy or generally making them feel uncomfortable?

Reid Blackman P.h.D., CEO of ethical consultancy Virtue Consultants, suggests it is possible with high levels of communication and transparency.

“Tell your employees what you’re monitoring and why,” Blackman explains in Harvard Business Review. “Give them the opportunity to offer feedback. Share the results of the monitoring with them and, crucially, provide a system by which they can appeal decisions about their career influenced by the data collected.”

Some believe, however, that monitoring employees is inherently unethical and intrusive.

Andreas Theodorou, Content Editor of digital rights resource ProPrivacy, dubbed the software “an Orwellian nightmare” and questioned the legal basis for its continued usage.

In the US, the Electronic Communications Privacy Act of 1986 (ECPA), prohibits the “interception” of electronic communications.

“It’s clearly an outdated piece of legislation,” Andreas argued, adding that the law “does nothing to protect the digital rights of employees in the modern day”.

Karla Grossenbacher, a Partner at multi-national law firm Seyfarth Shaw and Head of the National Workplace Privacy group, pointed out that “there are all sorts of technologies that were not even contemplated when ECPA was passed that could be used by employees in their work and employers in their monitoring of this work.”

In the US, there is currently no federal law (including the ECPA) that requires employers to even notify staff that they’re deploying monitoring software.

Grossenbacher added that “employers need to be aware of their obligations under the ECPA, and know the laws of any states in which they have employees.”

In the US, there is currently no federal law (including the ECPA) that requires employers to even notify staff that they’re deploying monitoring software (although some states do require it) – which adds more weight to the idea that current legislation is inadequate.

The Stored Communications Act 196 (SCA), however, has been leveraged against some employers using monitoring software in dubious ways. Rene vs G.F Fishers, Inc.(2011) saw a woman successfully use the SCA to sue her employer after they obtained email passwords with keylogging software.

Despite her success, the case still illustrates the need for legislative revision; her employer had a way to obtain private information (a password) through some technological means (keylogging software) and whether or not it violated the SCA was far from clear cut. It’s also doubtful that she would have been successful in raising less severe grievances that still fall under the umbrella of excessive monitoring.

What’s more, monitoring software often houses remote administration or ‘takeover’ abilities – the feature is present in 11 of the 26 most popular employee surveillance software programs, according to Top10VPN. Keystroke logging – found in 81% of monitoring applications – could also be utilized for harmful purposes, especially if the employees being surveilled are handling large amounts of sensitive data.

This makes breaking into EM software an attractive goal for threat actors – and security researchers have already identified vulnerabilities in similar software utilized in education settings.

Keeping Productivity High and Monitoring Low

Some bosses found that their teams responded better to other types of ‘monitoring’ than EM software.

Stephen Light, co-founder of Nolah Mattress, found EM software useful during the transition to remote working, but said that he quickly realized “communicating regularly and maintaining relationships with our team is just as effective as any software, as well as encouraging team members to use self-monitoring tools.”

This certainly seems like a good option – but for some teams in certain industries, it’s simply impractical.

“It would be unsurprising if there are cases in which low-touch options (e.g. daily check-ins) are not sufficient,” Reid Blackman told Tech.co.

“For instance, if you’re a manager overseeing a hundred call center representatives, daily (or even weekly) check-ins are not a viable option.”

Using EM software has made other managers reflect on pre-emptive measures they could take that would help them avoid using monitoring software.

“It is pretty invasive and that’s why we’ve started to lean off that method of tracking,” Amit Raj told Tech.co, referencing his reluctant and sporadic usage of some monitoring tools.

“What I’ve since realized is that we needed to take a look into our recruiting methods, which are especially important when hiring a remote team,” Raj added. “[it’s helpful to] ask people in interviews their reasons for leaving a previous job and for work references”.

Alleviatory solutions like this, however promising, are unlikely to permeate every sector of the business world and wipe out the demand for EM software completely – there will still be swathes of companies that simply do not trust employees, irrespective of impressive résumés.

Merging the struggles the mass shift to remote working brought for so many businesses with unpalatable elements of working life that predate the pandemic like toxic workplace cultures, employee-manager distrust, and job dissatisfaction – as well as the absence of legislation to adequately protect workers – has created the perfect environment for staff surveillance programs to flourish.

In an increasingly online world where diminished personal privacy – in and out of working hours – is part and parcel of our existence, the demand for such software isn’t going to change anytime soon.


Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.
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